Revenue Strategy

  • Why Online Reviews are Important for Your Business

    … to say, it is in every business owner’s best interest to focus on earning positive remarks from the right people. Many popular review sites have incorporated both customer and critic reviews, and now Google is joining the party. Beginning August 2016, business owners can choose to embed critic reviews inside their business listing. Critic reviews…

    E-Marketing Associatesin Social Google- 8 readers -
  • Why Millennial Travelers are Important

    …, many hotels are changing their marketing strategies to cater to the needs of Millennial travelers. Don’t underestimate this generation: besides the fact that the millennial population is 80 million strong, there are a few other reasons why marketing to Millennial travelers will be advantageous for your hotel. Travel site Hotwire.com has already…

    E-Marketing Associatesin Social Content Google Facebook Twitter- 11 readers -
  • A Sharing Economy Strategy for Hotels?

    … just a place to sleep and shower and many are testing the alternatives. So with the sharing economy idea taking off, is there a way hoteliers can incorporate it into their property? If your hotel is hosting a conference or selling rooms to attendees of one, it’s easy to sell out. The only way to increase revenue would is to raise the rates…

    Joshua Meehan/ E-Marketing Associates- 6 readers -
  • Pricing Strategies Worth Testing

    … It’s no secret that price is one of the biggest factors guests consider when shopping for a room. Trying to set those prices to remain attractive and still profitable can be a challenge. Price rooms too low and you’re missing out on revenue, price rooms too high and your potential guests might walk to a competitor. It’s difficult to find…

    Joshua Meehan/ E-Marketing Associates- 6 readers -
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