Reverse Positioning

  • 4 Useful Positioning Strategies for Your Independent Hotel

    … new life into a mature product by reinventing a category. Think IKEA. Breakaway Positioning – This chooses to position the hotel as something other than what it is in the product category. It associates it with a different category. If you redefine the category, then you can redefine the competition. You can become the market leader in this new…

    E-Marketing Associates- 10 readers -
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