Reverse Positioning

  • 4 Useful Positioning Strategies for Your Independent Hotel

    … hotel. Two of my favorite positioning strategies for independent hotels are: Reverse Positioning – think reverse engineering. Find out what the fundamentals of your industry are and focus on those. This positioning assumes that customers want something more than the basic, and they do not want EVERYTHING. Using this strategy, you can breathe…

    E-Marketing Associates- 14 readers -