Rewarded Advertising

  • Infographic: ‘Whales’ Account for 70% of In-App Purchase Revenue

    … extra lives, as an example). Tapjoy found 16 percent of free-to-play app revenue comes from rewarded advertising. Risk-of-churn players, meanwhile, are those who do not spend money within a game, and also don’t engage with rewarded ads. These players have an 11 percent churn risk in the first day after downloading an app. This number increases to 53…

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