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Twitter’s MoPub mobile ad exchange announced the general availability of its rewarded video solution. MoPub originally introduced support for rewarded video ads in September 2015, and at launch, publishers could use MoPub to manage their rewarded video ads from Unity Ads, AdColony, Vungle and Chartboost.
… A new report from Unity Technologies analyzed the impact of video ads on user retention and revenue in mobile games. Unity surveyed more than 2,000 mobile developers and players, and found 52 percent of mobile game developers identify video ads ‘as providing the highest revenue per user compared to any other type of in-game advertising…