Rich Media

  • Mobile Marketing: Building A Digital Asset To Get More For Your Money

    Whether it’s a text message from Express for a “20% off a $50+ purchase” deal or the instant video for Age of War at the end of a Ruzzle game, lately it seems that nearly every experience on our phones involves some sort of brand communication. Now that marketers have determined mobile is an effective method of reaching target audiences, more and more brands are beginning to ...

    Cezar Kolodziej/ Marketing Land- 18 readers -
  • 5 Ways to Immediately Improve CTR

    … receive as they show up as additional lines of text on search results. Location Extensions help drive online traffic towards local brick and mortar locations. Call Extensions offers visitors an alternative by speaking to a live person. Review Extensions make use of noteworthy press from 3rd-party sources like Forbes or Rich Media Usage…

    Ed Lew/ 3Q Digitalin Paid Search Google- 7 readers -
  • A Three-Step Guide to Mobile Messaging

    … not wish to opt in via mobile, HJ would also provide an email or direct mail signup. To ensure branding consistency throughout the elements of the campaign, HJ uses the same, though adapted, creative assets for the direct mail pieces, emails, and social media profile images. Using a platform like Rich Media Messaging (RMM), which allows brands…

    MarketingProfsin Social- 4 readers -
  • How to Impact Conversions with Rich Media

    … media landing pages strengthens your conversions via purchases, subscriptions, registrations, and downloads. But why is rich media so powerful and how does it increase conversions? Rich media focuses and engages viewers When you land on a new website, your eyes naturally move around the page, depending on the site’s design. Often, there are multiple…

    Daniel Glickman/ The Daily Eggin Paid Search How To's- 7 readers -
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