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"Give us your email address and we'll give you great deals." These seductive words charm millions of customers every day eager to get a good deal from their favorite retailer. Unfortunately, soon after signing up for these deals, the emails often hit the junk mail folder, never to be seen by the intended recipient.
… to a sweepstakes campaign. Participation is straightforward and requires very little effort from users to get the ball rolling. Yet, most brands don't consider messaging as a way to run a sweepstakes from start to finish. Technologies like Rich Media Messaging allow marketers to host all facets of a sweepstakes campaign on one integrated platform and provide…