Rich Snippets

    • Structured data with Schema.org: the ultimate guide

      Schema.org takes care of all the structured data needs on your website. You can use it to markup products, reviews, events and menu items so search engines like Google can pick up this data and present it in an enhanced way. If you want rich snippets, mobile rich cards or a listing in the knowledge graph, you need to mark up your pages with Schema.org.

      Yoast- 15 readers -
    • How to get mobile Rich Cards in Google

      Rich Cards are the newest addition to Google’s enhanced search results. Using structured data in the form of Schema.org, certain types of subjects can get an enhanced presentation in Google. Rich Cards, not to be confused with rich snippets, are search results in card form that the user can swipe through and mostly pop up on mobile.

      Yoastin Google How To's- 16 readers -
    • SEO Resolutions – #3 Learning new skills

      11 January 2017 | Asad Imam SEO Resolutions – #3 Learning new skills Welcome to our SEO Resolutions series. In this series of blog posts, we’re saying goodbye to 2016 and welcoming 2017 with some SEO resolutions for the new year. Here we’re looking at how the resolution to learn new skills is relevant to your SEO strategy.

      Tamar SEO and Social Blogin SEO- 12 readers -
  • Rich snippets everywhere

    …, and they are meant to directly inform users. In this article, we’ll briefly go over the different rich snippets and what they mean for SEO. What are rich snippets? First, let’s look at what regular snippets are. Snippets are the black lines of text beneath the title of the search result. Here you’ll read a piece of text introducing the individual search…

    Yoast- 11 readers -
  • Local business listings with Schema.org and JSON-LD

    … hours and maybe a possibility to make a reservation. Make sure your customers find your shop! Optimize your site with our Local SEO plugin and show you opening hours, locations, map and much more! » Buy now » Info Local SEO for WordPress Before we dive into the world of Schema.org, we’d like to remind you that our Local SEO for WordPress plugin…

    Yoast- 10 readers -
  • The complete beginner’s guide to Schema.org markup

    … Do you know how to speak ‘search engine’? If there ever was a universal language for communicating with search engines, Schema.org is probably it. What is Schema.org, you ask? Before I answer that question, first I need to explain what structured data is. In its simplest sense, structured data is information formatted in a way that can…

    Search Engine Watch- 12 readers -
  • Nine SEO techniques that take less than 15 minutes

    …. 9. Keep on top of your internal linking Regular and consistent internal linking to the most popular articles on your site is a key way to show search engines that your site has authority and that your content is ‘trusted’. There are many different methods and tools to check which of your pages is the most popular for any search phrase…

    Christopher Ratcliff/ Search Engine Watchin SEO- 14 readers -
  • How to speak ‘Search Engine’

    … found that 36.6% of Google search results incorporated Schema rich snippets, yet only 0.3% of websites actually made use of Schema markup at all. The study also found that pages which used Schema ranked on average 4 places higher in search than pages which didn’t, although Searchmetrics was keen to emphasise that this might not be entirely down…

    Search Engine Watch- 14 readers -
  • Retail SEO: 8 Tips to Optimise Your Product Pages for Organic Search

    … Retail SEO: Optimise Your Product Pages for Organic Search Product page optimisation is an oft-overlooked area of retail SEO. The key objection I tend to encounter is that there’s just so many pages, people struggle to know where to start. This is a counter-productive objection; your product pages are the sole drivers of revenue on […] The post…

    Richard Baxter/ SEOgadgetin SEO- 8 readers -
  • Optimising for Google’s Quick Answer Box

    … “Answer Boxes” or “Rich Answers” are the search result features that appear at the top of some queries in Google Search. While they’ve been the subject of much debate (are they good for your site traffic? Is it fair of Google to display your content in this way? etc.), they’re almost certainly here to stay. […] The post Optimising for Google’s Quick Answer Box appeared first on Builtvisible. …

    Richard Baxter/ SEOgadget- 5 readers -
  • How To Select a CMS that is Optimized for Search

    … Today I met with a client who has been struggling with their search engine rankings. As I reviewed their Content Management System (CMS), I looked for some basic best practices that I could not find. Before I provide a checklist to verify with your CMS provider, I should first state that there is absolutely NO reason for a company NOT to have…

    Douglas Karr/ Marketing Technology Blogin How To's- 12 readers -
  • Weekly SEO recap: mobile friendly & snippets

    … We’re working hard on our upcoming Yoast SEO 3.0 release. Multiple focus keywords is slowly proving itself to me as probably the best thing we’ve ever made. It wasn’t the hottest week in search, which is probably a good thing as we’ve had plenty of those recently, but still there’s some stuff to report, ranging from app interstitials to some news…

    Joost De Valk/ Yoastin SEO- 7 readers -
  • Product Page SEO

    …, Bing, Yahoo and Yandex agreed upon this markup, so they could identify product pages and all the product elements / characteristics more easily. Why would they want that? So they could a) index these pages a lot better and b) show you rich snippets like this: Schema.org markup consists roughly of two main items: The itemscope (the type…

    Michiel Heijmans/ Yoastin Social SEO- 12 readers -
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