Rich Snippets

    • Local business listings with Schema.org and JSON-LD

      One of the things you can do to present your local business better in search results is Schema.org data for rich snippets. By adding structured data to your site, you can help search engines understand what your business is about and how it performs. For this reason, you have to add your NAP details, a map to your store/location, reviews, and images. Find out how it all starts with Schema.org.

      Yoast- 10 readers -
  • The complete beginner’s guide to Schema.org markup

    … Do you know how to speak ‘search engine’? If there ever was a universal language for communicating with search engines, Schema.org is probably it. What is Schema.org, you ask? Before I answer that question, first I need to explain what structured data is. In its simplest sense, structured data is information formatted in a way that can…

    Search Engine Watch- 10 readers -
  • Nine SEO techniques that take less than 15 minutes

    …. Verify your Google My Business page, make sure your details are up to date Kevin Gibbons wrote some good suggestions for us when it comes to optimising your page for local search: Claim your listing, as often many people don’t. Ensure your details are up-to-date (previously you might not have accepted credit cards). Double check your opening…

    Christopher Ratcliff/ Search Engine Watchin SEO- 11 readers -
  • How to speak ‘Search Engine’

    … The challenge of how to ‘speak’ search engine and tell it how to surface our content is what Search Engine Optimisation is all about. But are we doing it as well as we could? Christian J. Ward, partnerships lead at Yext, gave a webinar in partnership with Brighton SEO on ‘How to Speak Search Engine’, in which he looked at the current state…

    Search Engine Watch- 13 readers -
  • Six most interesting search marketing news stories of the week

    … an exclusive Ask Jeeves round-up. Google I/O reveals the future of artificial intelligence As Mike O’Brien reported this week, Google’s annual conference revealed plenty of product announcements and improvements, with artificial intelligence taking centre stage thanks to its new Google Assistant tool. Google Assistant combines voice search with the rest…

    Christopher Ratcliff/ Search Engine Watch- 8 readers -
  • Retail SEO: 8 Tips to Optimise Your Product Pages for Organic Search

    … Retail SEO: Optimise Your Product Pages for Organic Search Product page optimisation is an oft-overlooked area of retail SEO. The key objection I tend to encounter is that there’s just so many pages, people struggle to know where to start. This is a counter-productive objection; your product pages are the sole drivers of revenue on […] The post…

    Richard Baxter/ SEOgadgetin SEO- 8 readers -
  • Optimising for Google’s Quick Answer Box

    … “Answer Boxes” or “Rich Answers” are the search result features that appear at the top of some queries in Google Search. While they’ve been the subject of much debate (are they good for your site traffic? Is it fair of Google to display your content in this way? etc.), they’re almost certainly here to stay. […] The post Optimising for Google’s…

    Richard Baxter/ SEOgadget- 5 readers -
  • How To Select a CMS that is Optimized for Search

    … Today I met with a client who has been struggling with their search engine rankings. As I reviewed their Content Management System (CMS), I looked for some basic best practices that I could not find. Before I provide a checklist to verify with your CMS provider, I should first state that there is absolutely NO reason for a company NOT to have…

    Douglas Karr/ Marketing Technology Blogin How To's- 11 readers -
  • Weekly SEO recap: mobile friendly & snippets

    … about search result snippets. App interstitial “penalty” now live Google had warned us about this and I’ve written about this before, but it’s now live. In Google’s own words (and bolding): Starting today, pages with an app install interstitial that hide a significant amount of content on the transition from the search result page won’t…

    Joost De Valk/ Yoastin SEO- 7 readers -
  • Product Page SEO

    … Besides optimizing your product pages for user experience, you want to make sure these pages are as good as possible for SEO as well. Obviously, you might think. In this post, I’ll show you two not so obvious (at least for most website owners) elements of product page SEO and tell you why it’s so important to take these things into account. Basics…

    Michiel Heijmans/ Yoastin Social SEO- 11 readers -
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