Richard Krueger

  • AHA Likes Facebook Ads for List Marketing

    … is the most effective channel for AHA? SD: Our most effective channels are free channels coming from search and email. We’ve built a brand and that brand resonates, delivering the most authentic and loyal audience. And perhaps that’s the best lesson of all: Authentic and loyal fans are what great brands are built on. Richard Krueger is the best-selling…

    AllTwitterin Facebook- 18 readers -
  • Dartmouth Researchers High on Facebook Ads for Marijuana Study

    … participants in the Dartmouth study. It didn’t take the researchers long to see results. In fact, Dustin Lee—a postdoctoral fellow who oversaw the study, along with Ben Crosier and Alan Budney—explained that using Facebook as a recruiting channel took a fraction of the time and money it typically takes to acquire a statistically relevant panel using…

    AllTwitterin Social Facebook- 25 readers -
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