Right Content

  • How Should Content Marketing Impact Your Selling?

    When I first wrote the title for this post, I wrote How Does but I honestly don’t believe too many companies understand how each impacts the other so I changed it to How Should. We often see beautiful whitepapers and case studies produced by marketing departments that are branded flawlessly, worded perfectly, and positioned well.

    Douglas Karr/ Marketing Technology Blog- 7 readers -