Right-Hand Side Ads

  • The Eyes Have It: Facebook Touts Success of New Right-Hand-Side Ads

    …. Facebook also shared the following testimonials from advertisers: TellApart CEO Josh McFarland: The larger right-hand-column format has enabled us to build more engaging ad experiences. Across several leading retailers, we’ve seen a lift to click-through conversions of over 100 percent since switching to the new ad format. Dafiti (Brazilian…

    David Cohen/ AllFacebookin Social- 7 readers -
  • Facebook To Revamp Right-Hand-Side Ads Next Week; Warns Advertisers Of Price Hikes

    Facebook announced that it will begin rolling out its redesigned right-hand-side ads early next week. The revamp of those ad units was originally announced in April. The social network said in April that the new look for right-hand-side ads was aimed at providing a better experience for users, but tests also showed up to three times more engagement, clearly benefiting advertisers.

    David Cohen/ AllFacebook- 38 readers -