Right Hand Side Ads

  • How paid and organic SEO results overlap in 2016

    … required multiple scrolls before you got to true organic listings (past four paid results and a map with three local listings). This makes those top spots in organic even more precious since everyone is now lower on the scroll. The other feature that has increased over the last few years is the appearance of shopping results. Google shopping continues…

    Jason Tabeling/ Search Engine Watch- 22 readers -
  • Four ways to adjust your SEO strategy for four-pack paid search ads

    … The appearance of Google’s SERP (search engine results page) periodically shifts as they experiment with new ways to display paid and organic search results to customers. The latest iteration removes the paid text ads in the right hand column (on desktop results only), but extends the paid results in organic search results. Now, up to four ads…

    Search Engine Watch- 4 readers -
  • How to compete on the new Google SERP

    … Recent changes made to the Google SERP have taken many by surprise. Google has eliminated the sidebar ads that once appeared to the right of the results. They have also increased the number of ads allowed above the results, now showing up to four ads. This has marketers talking because, with four sponsored results, there are fewer slots…

    Jim Yu/ Search Engine Watchin Paid Search Google How To's- 19 readers -
  • Google is removing all Right Hand Side Ads on SERPs worldwide

    As reported and confirmed by numerous sources, Google will no longer be showing AdWords ads on the right hand side of its search results pages. Beginning Friday 19 February, ads will now only show ads at the top and bottom of the SERP. Although it may increase the number of ads from three to four if the search query is “highly commercial.” Here today, but not tomorrow.

    Christopher Ratcliff/ Search Engine Watch- 31 readers -
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