Right Hand Side Ads

  • Paid search click-through rates have risen 38%

    … According to data collected in Q3 2016, paid search CTRs have risen 38%, mainly in thanks to Google killing off its right-hand-side ads back in February. More advertisers have also started to use Google’s new extended text ads, accounting for 29% of search spend in September. These stats are taken from Kenshoo’s latest analysis of more than 750…

    Christopher Ratcliff/ Search Engine Watchin Paid Search- 13 readers -
  • How paid and organic SEO results overlap in 2016

    … desktop. To account for this massive shift, Google has made some of the most drastic changes to search results in years. They removed the right rail ads and added a fourth paid listing above the organic results. This caused mobile results to be filled with paid ads. See the example for the term “Car Insurance” below… A search for this term…

    Jason Tabeling/ Search Engine Watch- 32 readers -
  • Four ways to adjust your SEO strategy for four-pack paid search ads

    … taken the spot that was occupied by the number one organic result The number of pages returning four ads is growing, and these pages push organic results below the fold So, we adjust. SEO is about problem solving. It’s ever evolving, trying to stay in step with Google. You’ve worked through algorithm changes in the past. This is just one more…

    Search Engine Watch- 10 readers -
  • Three early results of Google removing right-hand side ads

    About a month ago, Google introduced what now seems like a very obvious change to its results pages: it removed paid search ads from the right-hand side. Apparently Google made this change based on years of testing. These tests showed that no one was really clicking on these ads and it would better align with the mobile experience if they simply weren’t there.

    Jason Tabeling/ Search Engine Watch- 27 readers -
  • How to compete on the new Google SERP

    … Recent changes made to the Google SERP have taken many by surprise. Google has eliminated the sidebar ads that once appeared to the right of the results. They have also increased the number of ads allowed above the results, now showing up to four ads. This has marketers talking because, with four sponsored results, there are fewer slots…

    Jim Yu/ Search Engine Watchin Paid Search Google How To's- 22 readers -
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