Right Hand Side Ads

  • Paid search click-through rates have risen 38%

    … According to data collected in Q3 2016, paid search CTRs have risen 38%, mainly in thanks to Google killing off its right-hand-side ads back in February. More advertisers have also started to use Google’s new extended text ads, accounting for 29% of search spend in September. These stats are taken from Kenshoo’s latest analysis of more than 750…

    Christopher Ratcliff/ Search Engine Watchin Paid Search- 11 readers -
  • How paid and organic SEO results overlap in 2016

    … required multiple scrolls before you got to true organic listings (past four paid results and a map with three local listings). This makes those top spots in organic even more precious since everyone is now lower on the scroll. The other feature that has increased over the last few years is the appearance of shopping results. Google shopping continues…

    Jason Tabeling/ Search Engine Watch- 23 readers -
  • Four ways to adjust your SEO strategy for four-pack paid search ads

    … (business name, address, phone number) is in readable text on your website on multiple pages or in your header. Add local business schema markups to your code. Start a Google My Business page for your business (if you don’t already have one). Start racking up reviews. Reviews can help your presence in the local pack. Think of non-obtrusive ways…

    Search Engine Watch- 7 readers -
  • Five of the most interesting SEM news stories of the week

    Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have loads of paid search stats and research and news on the latest madcap tinkering by Google. Paid search: John Lewis and Amazon spend the most on UK home décor They must have lovely homes. If you can get round all the boxes and fork-lifts.

    Christopher Ratcliff/ Search Engine Watch- 7 readers -
  • How to compete on the new Google SERP

    … continues to evolve, and you need to make sure you use all your available resources to remain relevant. This means using meta tags and schema when possible so that your website is accurately represented and that any opportunities for rich snippets are seized. Optimization also means looking at your available options from all angles. For example…

    Jim Yu/ Search Engine Watchin Paid Search Google How To's- 20 readers -
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