Right Hand Side Ads

  • Paid search click-through rates have risen 38%

    … 750 billion impressions, 13 billion clicks and $6 billion (USD) in advertiser spend. One of the major advertising trends in the last few months has seen online retail advertisers increasing their use of specialised product-focused ads on Facebook, Instagram and Google. Video advertising on social media has also increased dramatically and mobile…

    Christopher Ratcliff/ Search Engine Watchin Paid Search- 13 readers -
  • How paid and organic SEO results overlap in 2016

    … required multiple scrolls before you got to true organic listings (past four paid results and a map with three local listings). This makes those top spots in organic even more precious since everyone is now lower on the scroll. The other feature that has increased over the last few years is the appearance of shopping results. Google shopping continues…

    Jason Tabeling/ Search Engine Watch- 35 readers -
  • Four ways to adjust your SEO strategy for four-pack paid search ads

    … The appearance of Google’s SERP (search engine results page) periodically shifts as they experiment with new ways to display paid and organic search results to customers. The latest iteration removes the paid text ads in the right hand column (on desktop results only), but extends the paid results in organic search results. Now, up to four ads…

    Search Engine Watch- 16 readers -
  • How to compete on the new Google SERP

    … Recent changes made to the Google SERP have taken many by surprise. Google has eliminated the sidebar ads that once appeared to the right of the results. They have also increased the number of ads allowed above the results, now showing up to four ads. This has marketers talking because, with four sponsored results, there are fewer slots…

    Jim Yu/ Search Engine Watchin Paid Search Google How To's- 28 readers -
Get the top posts daily into your mailbox!
More from around the web