Right Hand Side Ads

  • Paid search click-through rates have risen 38%

    … 750 billion impressions, 13 billion clicks and $6 billion (USD) in advertiser spend. One of the major advertising trends in the last few months has seen online retail advertisers increasing their use of specialised product-focused ads on Facebook, Instagram and Google. Video advertising on social media has also increased dramatically and mobile…

    Christopher Ratcliff/ Search Engine Watchin Paid Search- 16 readers -
  • How paid and organic SEO results overlap in 2016

    … desktop. To account for this massive shift, Google has made some of the most drastic changes to search results in years. They removed the right rail ads and added a fourth paid listing above the organic results. This caused mobile results to be filled with paid ads. See the example for the term “Car Insurance” below… A search for this term…

    Jason Tabeling/ Search Engine Watch- 40 readers -
  • Four ways to adjust your SEO strategy for four-pack paid search ads

    … taken the spot that was occupied by the number one organic result The number of pages returning four ads is growing, and these pages push organic results below the fold So, we adjust. SEO is about problem solving. It’s ever evolving, trying to stay in step with Google. You’ve worked through algorithm changes in the past. This is just one more…

    Search Engine Watch- 20 readers -
  • Five of the most interesting SEM news stories of the week

    Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have loads of paid search stats and research and news on the latest madcap tinkering by Google. Paid search: John Lewis and Amazon spend the most on UK home décor They must have lovely homes. If you can get round all the boxes and fork-lifts.

    Christopher Ratcliff/ Search Engine Watch- 8 readers -
  • Seven of the most interesting SEM news stories of the week

    Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have a ton of updates from Google, who just can’t take a week off apparently, and a few interesting studies on content marketing and mobile search. Google has removed PageRank from public view If you’ve been using a PageRank tool in your browser ...

    Christopher Ratcliff/ Search Engine Watch- 17 readers -
  • How to compete on the new Google SERP

    … Recent changes made to the Google SERP have taken many by surprise. Google has eliminated the sidebar ads that once appeared to the right of the results. They have also increased the number of ads allowed above the results, now showing up to four ads. This has marketers talking because, with four sponsored results, there are fewer slots…

    Jim Yu/ Search Engine Watchin Paid Search Google How To's- 31 readers -