Right Hand Side Ads

  • Paid search click-through rates have risen 38%

    … 750 billion impressions, 13 billion clicks and $6 billion (USD) in advertiser spend. One of the major advertising trends in the last few months has seen online retail advertisers increasing their use of specialised product-focused ads on Facebook, Instagram and Google. Video advertising on social media has also increased dramatically and mobile…

    Christopher Ratcliff/ Search Engine Watchin Paid Search- 13 readers -
  • How paid and organic SEO results overlap in 2016

    … desktop. To account for this massive shift, Google has made some of the most drastic changes to search results in years. They removed the right rail ads and added a fourth paid listing above the organic results. This caused mobile results to be filled with paid ads. See the example for the term “Car Insurance” below… A search for this term…

    Jason Tabeling/ Search Engine Watch- 27 readers -
  • Four ways to adjust your SEO strategy for four-pack paid search ads

    … egg to fry. Here are four ways you can adjust your site SEO strategy to account for the new face of SERPs. 1) Start aiming for the answer box Stay in the SERP spotlight by getting your website selected to be featured in the answer box. The answer box still falls below paid results (if there are any), but it is prominently called out…

    Search Engine Watch- 10 readers -
  • How to compete on the new Google SERP

    … continues to evolve, and you need to make sure you use all your available resources to remain relevant. This means using meta tags and schema when possible so that your website is accurately represented and that any opportunities for rich snippets are seized. Optimization also means looking at your available options from all angles. For example…

    Jim Yu/ Search Engine Watchin Paid Search Google How To's- 22 readers -