Right Media

Right Media, Inc. is an online advertising company that operates the Right Media Exchange (RMX), a marketplace that enables advertisers, publishers, and ad networks to trade digital media. Technology providers develop services for the Exchange via APIs.Right Media was founded by Michael Walrath and brothers, Noah and Jonah Goodhart.Since the Yahoo! acquisition on April 29, 2007, Right Media has been integrated with Yahoo!'s offerings to small businesses. Right Media's customers included Yahoo! (also an investor) and Fox Interactive Media.On 30 April 2007, Yahoo! announced the acquisition of Right Media in a total transaction valued at approximately $680 million.
Posts about Right Media
  • Yahoo To Close Down Right Media Exchange

    … will be on Yahoo Ad Exchange and the types of premium inventory that Marissa Mayer has made a priority. The article goes on to surmise that Flurry will be filling in. “Word is, Flurry will replace that stack and it’s about time,” an industry source told AdExchanger, noting that RMX “has been a swamp” and that ROI was not “justifiable.” Yahoo acquired…

    Ginny Marvin/ Marketing Landin Display- 17 readers -