Right Media

Right Media, Inc. is an online advertising company that operates the Right Media Exchange (RMX), a marketplace that enables advertisers, publishers, and ad networks to trade digital media. Technology providers develop services for the Exchange via APIs.Right Media was founded by Michael Walrath and brothers, Noah and Jonah Goodhart.Since the Yahoo! acquisition on April 29, 2007, Right Media has been integrated with Yahoo!'s offerings to small businesses. Right Media's customers included Yahoo! (also an investor) and Fox Interactive Media.On 30 April 2007, Yahoo! announced the acquisition of Right Media in a total transaction valued at approximately $680 million.
Posts about Right Media
  • Yahoo To Close Down Right Media Exchange

    … After folding in Right Media into Yahoo Ad Exchange last year, the company is reportedly sealing off the vestiges of the Right Media Exchange to third parties. AdExchanger reports that sources have told them that “Yahoo is finally shutting down the exchange for all non-Yahoo owned and operated networks and publishers.” Lack of attention…

    Ginny Marvin/ Marketing Landin Display- 12 readers -
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