Rights Management

  • Why User-generated Video Needs the Same Protection as Branded Content

    …-generated Video Content: Yes, it's Still Subject to Copyright Law User-generated viral videos - the most organically shared and viewed of all video formats – has long suffered from a neglectful ‘home video’ perception. The stigma -- as often perpetuated by mass media forums -- suggests that content we create, upload, and share is somehow exempt…

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