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… with the bevy of ad extensions, text ads still could not match the value that Shopping ads provide. Until now. Ad Customizers In late September, AdWords rolled out ad customizers. Similar to Google Shopping, these ads allow for a more personalized experience. Advertisers are able to upload data, similar to how they would with a shopping feed, so text ads…
Welcome to the first Weekly PPC Update of October 2014. Just think, you’re going to blink and be reading a super-enthusiastic Happy New Year post from me…while you sit sullenly, exhausted, and possibly still hungover from your New Year’s celebrations. 2015 is literally right around the corner. And, yes, that means it’s time to get serious about holiday advertising campaigns.