Rio 2016

    • Success Stories From Twitter’s Front Lines

      Twitter has had an extraordinary year by any measure. Regardless of the headlines, though, leading brands continue to invest in the platform to achieve a variety of marketing objectives and insights. Twitter’s open nature lends itself to this approach. As Insightpool CEO Devon Wijesinghe put it recently: Twitter plays an influential role in public discourse.

      AllTwitterin Twitter- 14 readers -
  • Rio 2016 Tops Twitter in 2016

    … By David Cohen on Dec. 6, 2016 - 12:45 PM The 2016 Summer Olympic Games was the most-discussed topic on Twitter during 2016. Chief marketing officer Leslie Berland delivered the social network’s wrap-up of 2016 in a blog post, saying that the top 10 global trends on Twitter for 2016 were: 2016 Summer Olympic Games U.S. presidential election…

    David Cohen/ AllFacebookin Social Twitter- 8 readers -
  • Instagram’s Best of 2016

    … (Nov. 8) 2016 Summer Olympic Games (celebratory posts about big wins by Michael Phelps, Simone Biles and Usain Bolt) (Aug. 14) Father’s Day (June 19) Paris Fashion Week (Oct. 1) Mother’s Day (May 8) New Year’s Day (Jan. 1) Easter Sunday (March 27) The most-followed celebrities (as of Nov. 30) were: Selena Gomez, 103 million Taylor Swift, 93.9 million…

    David Cohen/ AllTwitter- 11 readers -
  • Newest Installment in Facebook Live Ad Campaign Focuses on Sports

    … and multiple gold-medal winner Michael Phelps confirmed his retirement from the sport during the 2016 Summer Olympic Games; fellow Olympian and multiple gold-medal winner in track and field Usain Bolt from Facebook’s New York office; and ESPN commentator Stephen A. Smith discussing the news that NBA superstar Kevin Durant had signed with the Golden State…

    David Cohen/ AllFacebookin Social Facebook- 8 readers -
  • Facebook, Instagram Detail 2016 Paralympic Games Initiatives

    … will also feature daily 360-degree videos from Rio. The social network also played a key role in the #FillTheSeats crowdfunding campaign, launched by Greg Nugent, director of marketing for the 2012 Summer Olympic Games in London, and U.S. Paralympians Hannah McFadden and Tatyana McFadden, with a post by the latter tallying nearly 1,000 shares…

    David Cohen/ AllFacebookin Facebook- 17 readers -
  • Twitter Unveils Emojis for 2016 Paralympic Games

    … The 2016 Summer Olympic Games may be history, but Twitter hasn’t packed up and left Rio de Janeiro yet: The 2016 Paralympic Games begin Wednesday. Twitter launched a series of hashtag-triggered emojis for the Games, and they are available in seven languages: Portuguese, English, Spanish, French, Japanese, Korean and Arabic. And while…

    David Cohen/ AllFacebookin Twitter- 11 readers -
  • Rio 2016, Week One: Michael Phelps Wins Facebook Gold

    … By David Cohen on Aug. 12, 2016 - 7:00 PM Facebook users have spent the first week of the 2016 Summer Olympic Games focused on the pool (and hoping it doesn’t turn green). Michael Phelps was the most-talked-about Olympic athlete on the social network during the first week of competition, while swimming was the most discussed event…

    David Cohen/ AllTwitterin Facebook- 12 readers -
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