Rio 2016

  • Success Stories From Twitter’s Front Lines

    … in public discourse. It captures people’s attention and engages them, particularly around high-profile events and meaningful moments. That’s why Twitter lends itself to a variety of use cases for brands seeking to connect with prospective and previous consumers. Here are just a few recent examples of Fortune 500 brands in quick-service restaurants…

    AllTwitterin Twitter- 37 readers -
  • Rio 2016 Tops Twitter in 2016

    … By David Cohen on Dec. 6, 2016 - 12:45 PM The 2016 Summer Olympic Games was the most-discussed topic on Twitter during 2016. Chief marketing officer Leslie Berland delivered the social network’s wrap-up of 2016 in a blog post, saying that the top 10 global trends on Twitter for 2016 were: 2016 Summer Olympic Games U.S. presidential election…

    David Cohen/ AllFacebookin Social Twitter- 30 readers -
  • Instagram’s Best of 2016

    … that garnered the most mentions were: Olympics Euros Copa America Super Bowl 50 National Basketball Association Finals The most-Instagrammed sports venues in the world were: Madison Square Garden Wrigley Field Dodger Stadium Fenway Park Parque Olímpico Rio 2016 Олимпийский Парк (Sochi Olympic Park) Staples Center AT&T Park Estadio Santiago Bernabéu…

    David Cohen/ AllTwitter- 29 readers -
  • Newest Installment in Facebook Live Ad Campaign Focuses on Sports

    … and Jesse Lingard introducing the club’s new away kit. Peyton Manning announces his retirement from the NFL. Posted by Denver Broncos on Monday, March 7, 2016 Live games: Wayne Rooney’s Testimonial Match between the English Premier League’s Manchester United and Everton; USA Basketball exhibition games in the run-up to Rio 2016; and high-school…

    David Cohen/ AllFacebookin Social Facebook- 24 readers -
  • The Secret to Executing a Successful Agile Marketing Plan

    … will be the brands able to capture market share and, ultimately, sales and loyalty long-term. An agile marketing campaign is one in which marketers develop branded content in response to real-time events. During the 2016 Summer Olympic Games, for example, brands like Visa and Procter & Gamble ran ads about the events in Rio de Janeiro, cleverly combining…

    AllTwitter- 33 readers -
  • Facebook, Instagram Detail 2016 Paralympic Games Initiatives

    … will also feature daily 360-degree videos from Rio. The social network also played a key role in the #FillTheSeats crowdfunding campaign, launched by Greg Nugent, director of marketing for the 2012 Summer Olympic Games in London, and U.S. Paralympians Hannah McFadden and Tatyana McFadden, with a post by the latter tallying nearly 1,000 shares…

    David Cohen/ AllFacebookin Facebook- 31 readers -
  • Twitter Unveils Emojis for 2016 Paralympic Games

    … The 2016 Summer Olympic Games may be history, but Twitter hasn’t packed up and left Rio de Janeiro yet: The 2016 Paralympic Games begin Wednesday. Twitter launched a series of hashtag-triggered emojis for the Games, and they are available in seven languages: Portuguese, English, Spanish, French, Japanese, Korean and Arabic. And while…

    David Cohen/ AllFacebookin Twitter- 25 readers -
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