Rio 2016

  • Success Stories From Twitter’s Front Lines

    … impressions) 42 percent less expensive than a comparable campaign during Fashion Week 2015. A subsidiary brand of a global beverage company wanted to drive premium association with the 2016 Summer Olympic Games. Knowing that the digital conversation around the Olympics would be concentrated on Twitter, the brand activated several tactics to achieve…

    AllTwitterin Twitter- 37 readers -
  • Rio 2016 Tops Twitter in 2016

    … By David Cohen on Dec. 6, 2016 - 12:45 PM The 2016 Summer Olympic Games was the most-discussed topic on Twitter during 2016. Chief marketing officer Leslie Berland delivered the social network’s wrap-up of 2016 in a blog post, saying that the top 10 global trends on Twitter for 2016 were: 2016 Summer Olympic Games U.S. presidential election…

    David Cohen/ AllFacebookin Social Twitter- 29 readers -
  • Instagram’s Best of 2016

    … Ariana Grande, 90.2 million Beyoncé, 89.2 million Kim Kardashian, 88.2 million Cristiano Ronaldo, 82.8 million Kylie Jenner, 80 million Dwayne Johnson, 71.5 million Nicki Minaj, 69.4 million Kendall Jenner, 69.2 million And the celebrities who gained the most followers in 2016 were: Selena Gomez, more than 50 million Cristiano Ronaldo, more than…

    David Cohen/ AllTwitter- 29 readers -
  • Newest Installment in Facebook Live Ad Campaign Focuses on Sports

    … and multiple gold-medal winner Michael Phelps confirmed his retirement from the sport during the 2016 Summer Olympic Games; fellow Olympian and multiple gold-medal winner in track and field Usain Bolt from Facebook’s New York office; and ESPN commentator Stephen A. Smith discussing the news that NBA superstar Kevin Durant had signed with the Golden State…

    David Cohen/ AllFacebookin Social Facebook- 24 readers -
  • The Secret to Executing a Successful Agile Marketing Plan

    … will be the brands able to capture market share and, ultimately, sales and loyalty long-term. An agile marketing campaign is one in which marketers develop branded content in response to real-time events. During the 2016 Summer Olympic Games, for example, brands like Visa and Procter & Gamble ran ads about the events in Rio de Janeiro, cleverly combining…

    AllTwitter- 33 readers -
  • Facebook, Instagram Detail 2016 Paralympic Games Initiatives

    … Facebook and Instagram maintained their presence in Rio de Janeiro and announced several features for the 2016 Paralympic Games, which began Wednesday night. Users can add temporary profile picture frames to support their countries’ teams, available here. A video explaining the Games is available on the Paralympic Games Facebook page, which…

    David Cohen/ AllFacebookin Facebook- 31 readers -
  • Twitter Unveils Emojis for 2016 Paralympic Games

    … The 2016 Summer Olympic Games may be history, but Twitter hasn’t packed up and left Rio de Janeiro yet: The 2016 Paralympic Games begin Wednesday. Twitter launched a series of hashtag-triggered emojis for the Games, and they are available in seven languages: Portuguese, English, Spanish, French, Japanese, Korean and Arabic. And while…

    David Cohen/ AllFacebookin Twitter- 25 readers -
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