Rio Seo

  • How Should SMBs Track ROI From Local Search?

    … as their brand of choice. Anything related to local search has to do with the traffic you see on your own site and looking at sources to identify search and drill-in from there. More importantly, it’s about conversions. SMBs should be looking at this with closest intent, mobile search, GMB, and searches inside Google.” (Cynthia Sener, Rio SEO) 3…

    Stephanie Miles/ Street Fightin Paid Search How To's- 12 readers -
  • How Brick-and-Mortar Merchants Can Win in Local Search

    … it to rank and push your competitors off the front page.” (Trevor Sumner, LocalVox) 10. Measure, analyze, and see what is working. “A strategy is only as good as the data you are measuring against so make sure that your focus isn’t only on building pages and citations, but how real conversions are driving value back to your business, like ranking, foot traffic, and online web analytics.” (Tyler Ludwig, Rio SEO) Stephanie Miles is a senior editor at Street Fight. Interviews have been edited for length and clarity. …

    Stephanie Miles/ Street Fightin How To's- 19 readers -
  • 6 Ways to Connect With Local Influencers

    … Customer opinions have always mattered, but never more than in the age of social media. Consumer-to-consumer word of mouth generates more than double the sales of paid advertising, according to research by McKinsey, and 84% of consumers say they trust word-of-mouth recommendations from friends and family above all other sources of advertising…

    Stephanie Miles/ Street Fightin Twitter- 20 readers -
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