Rio Seo

  • How Should SMBs Track ROI From Local Search?

    … to what’s driving traffic and what’s not.” (Darren Shaw, Whitespark) 2. Look at conversions with close intent. “Appearing across paid and organic search listings, as well as maps, gives you more chances to convert. This combination approach enables you to appear in front of searchers at various points in their purchasing decision, solidifying your product…

    Stephanie Miles/ Street Fightin Paid Search How To's- 13 readers -
  • How Brick-and-Mortar Merchants Can Win in Local Search

    … signal signifying both the quality of the business as well as its popularity. Creating a review generation program to solicit reviews from customers and to respond to negative—and positive—reviews is critical.” (Trevor Sumner, LocalVox) 4. Get local links. “This is a serious difference maker in local search. Most businesses have very few links. Five…

    Stephanie Miles/ Street Fightin How To's- 19 readers -
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