Rio Seo

  • How Should SMBs Track ROI From Local Search?

    … to what’s driving traffic and what’s not.” (Darren Shaw, Whitespark) 2. Look at conversions with close intent. “Appearing across paid and organic search listings, as well as maps, gives you more chances to convert. This combination approach enables you to appear in front of searchers at various points in their purchasing decision, solidifying your product…

    Stephanie Miles/ Street Fightin Paid Search How To's- 12 readers -
  • How Brick-and-Mortar Merchants Can Win in Local Search

    … it to rank and push your competitors off the front page.” (Trevor Sumner, LocalVox) 10. Measure, analyze, and see what is working. “A strategy is only as good as the data you are measuring against so make sure that your focus isn’t only on building pages and citations, but how real conversions are driving value back to your business, like ranking, foot traffic, and online web analytics.” (Tyler Ludwig, Rio SEO) Stephanie Miles is a senior editor at Street Fight. Interviews have been edited for length and clarity. …

    Stephanie Miles/ Street Fightin How To's- 16 readers -
  • 6 Ways to Connect With Local Influencers

    … won’t have to worry about.” (Chase Hattie, QuickShouts) 3. Numbers aren’t everything. “When it comes to reach, realize that numbers aren’t everything. A social media user could have an impressive follower count on the surface, but when you dig deeper, you may find that their actual engagement and influence is pretty low. Aim for influencers who…

    Stephanie Miles/ Street Fightin Twitter- 18 readers -
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