Ripening is a process in fruits that causes them to become more palatable. In general, a fruit becomes sweeter, less green, and softer as it ripens. Even though the acidity of fruit increases as it ripens, the higher acidity level does not make the fruit seem tarter. This is attributed to the Brix-Acid Ratio.
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    Well, it’s here. Halloween has officially passed and Thanksgiving is only a few weeks away. At this point, retailers should be well on their way to nailing down a solid holiday strategy. But here’s one area you may not have considered: the three policies that can make or break your customer’s confidence at checkout.

    David Rekuc/ Marketing Land- 15 readers -