Rji

  • News and Ad Industries Eye Sweeping Realignment With Users (Part 2)

    … The “action call” by the Reynolds Journalism Institute in the spring of 2015 to build the Information Trust Exchange framework for a more transparent and mutually beneficial relationship among news publishers, their users and advertisers led to a crucial, crossroads meeting in Chicago. Following is part two of an initiative begun by RJI…

    Tom Grubisich/ Street Fight- 11 readers -
  • Local News and Ad Industries Eye Sweeping Realignment With Users (Part 1)

    … on-the-record interviews with RJI officials and with confidential documents whose public release was approved by them.) In the wild and woolly world of digital, news publishers still act like the media kings they once were. They know their scepters are bent and their crowns askew, but they believe they still carry their Arthurian sword: high-quality…

    Tom Grubisich/ Street Fight- 14 readers -
  • Media Experts Huddle to Map a Plan for the Future of Digital News

    … Digital news publishers — especially at the community level — are in a fight for survival. Most news sites get crumbs in ad revenue compared to big commercial sites like Yahoo and Autotrader. Legacy publishers of daily newspapers do have paywalls for their digital platforms, but overall only low, single-digit percentages of visitors choose to pay…

    Tom Grubisich/ Street Fight- 11 readers -
  • Can an ‘Exchange’ Help Solve the Problem of Monetizing Digital News?

    … at the local/hyperlocal level – as a new report from Borrell Associates shows – is flowing to commercial platforms like Autotrader and Yelp. It’s these platforms that get most of fast-growing targeted advertising aimed at specific categories of consumers. Bill Densmore, a consulting fellow at the Reynolds Journalism Institute, sees a way out…

    Tom Grubisich/ Street Fight- 12 readers -
  • Are Community News Sites and Investors Ready for Each Other?

    … “Why can’t local news attract investment?” journalism watcher Nikki Usher asks in a recent opinion piece for the Reynolds Journalism Institute, where she is a resident fellow. “If funders don’t pump money into local news, all of the innovation that’s happening in news will simply bypass the local level.” Usher, who is an assistant professor…

    Tom Grubisich/ Street Fight- 22 readers -