Rji

  • Local News and Ad Industries Eye Sweeping Realignment With Users (Part 1)

    … on-the-record interviews with RJI officials and with confidential documents whose public release was approved by them.) In the wild and woolly world of digital, news publishers still act like the media kings they once were. They know their scepters are bent and their crowns askew, but they believe they still carry their Arthurian sword: high-quality…

    Tom Grubisich/ Street Fight- 13 readers -
  • Media Experts Huddle to Map a Plan for the Future of Digital News

    … Digital news publishers — especially at the community level — are in a fight for survival. Most news sites get crumbs in ad revenue compared to big commercial sites like Yahoo and Autotrader. Legacy publishers of daily newspapers do have paywalls for their digital platforms, but overall only low, single-digit percentages of visitors choose…

    Tom Grubisich/ Street Fight- 10 readers -
  • Can an ‘Exchange’ Help Solve the Problem of Monetizing Digital News?

    … talks more about the information exchange in this post on the RJI blog published Wednesday night. Tom Grubisich (@TomGrubisich) writes “The New News” column for Street Fight. He is editorial director of the in-development hyperlocal news network Local America that rates communities on their performance across a broad spectrum of livability — Local America Charleston launched earlier this year. …

    Tom Grubisich/ Street Fight- 12 readers -
  • Are Community News Sites and Investors Ready for Each Other?

    … “Why can’t local news attract investment?” journalism watcher Nikki Usher asks in a recent opinion piece for the Reynolds Journalism Institute, where she is a resident fellow. “If funders don’t pump money into local news, all of the innovation that’s happening in news will simply bypass the local level.” Usher, who is an assistant professor…

    Tom Grubisich/ Street Fight- 18 readers -