• Video: Standing Out in a Crowded PPC Landscape

    … Video: Standing Out in a Crowded PPC Landscape posted by Ryan Gibson | September 10, 2015 | leave a comment For most retailers, search is one of the largest drivers of digital traffic and revenue. But the search landscape is more dynamic and crowded than ever. So how do you ensure your brand and your products stand out to potential customers…

    RKGBlogin Paid Search- 19 readers -
  • Video: Are Your Pages Locale-Adaptive?

    … and/or troubleshoot web pages for internationalization. Senior SEO Technician Max Prin covers the basics of locale-adaptive pages and provides a simple testing tool tutorial in this video from Merkle|RKG. After the video, hop over to SearchEngineWatch.com to read Is Your Site Configured for the International Googlebot? from Senior Search Analyst Ben…

    RKGBlogin SEO Google- 22 readers -
  • Video: Google Hangout with Angular Air

    Video: Google Hangout with Angular Air posted by Adam Audette | June 10, 2015 | leave a comment SVP of Organic Search Adam Audette recently wrote a widely-read piece for Search Engine Land outlining the details of several tests Merkle|RKG ran in measuring Google’s ability to crawl and index JavaScript.

    RKGBlog- 24 readers -
  • Video: How to Approach Webmasters for the ‘Link Talk’

    Video: How to Approach Webmasters for the ‘Link Talk’ posted by Kyla Becker | April 23, 2015 | 5 comments Sooner or later during backlink analysis, you’re likely to encounter a link on someone else’s website that goes against Google’s linking best practices. Perhaps the hosting domain contains too many links, or maybe the anchor text is not relevant for the content to which it links.

    RKGBlog- 1 readers -
  • Video: A Close Look at How Brands Leverage Instagram

    … In this video, George Kamide discusses new developments with Instagram and shares strategies on how brands can use the platform to capture users’ attention at the level of imagination. Next up in our social media video series, Price and George focus on another image-rich platform, Pinterest. >> Click here for a direct link to this video…

    RKGBlogin Social How To's- 3 readers -
  • Video: My Last Day Off

    … Video: My Last Day Off posted by Price Thomas | May 8, 2015 | leave a comment Whether you’re negotiating contracts or bedtime, Multi-tasking projects or playdates, Burning the midnight oil for a presentation or because there are monsters under the bed, Happy Mother’s Day! >> Click here for a direct link to this video. Price Thomas Price Thomas is an SEO Copywriter at Merkle | RKG. …

    Price Thomas/ RKGBlog- 1 readers -
  • Video: Tap into Smartphone Geo Data

    … this growing traffic source. Here’s a look at some of our findings surrounding phone performance by state. Download the Q4 2014 Digital Marketing Report VIDEO TRANSCRIPT Andy Taylor: Hi there, and thanks for joining us at the RKG blog. If you checked out our latest Digital Marketing Report highlighting all the hottest trends across…

    Andy Taylor/ RKGBlogin Paid Search- 6 readers -
  • Video: Will Yahoo Rock PPC Campaigns in 2015?

    As you may know, Mozilla now sends users of its newest Firefox browser to Yahoo by default for search queries instead of to Google. If you’re wondering how this shift might potentially affect your PPC campaigns this year, you’re not alone. We’ve kept a close eye on search data and we’d like to fill you in on what we’ve learned. Read Mark Ballard’s article on SearchEngineLand.

    RKGBlog- 11 readers -
  • Video: Convert Better with Holistic SEO

    … Studying user behavior in Google Analytics can teach you a lot about a website’s strengths and weaknesses. If you examine the right behavior, you’ll gain the insights you need to ultimately improve the path to conversions. Find out which three areas within the Google Analytics Flow Report can help you the most, in this video from Strategy Lead…

    RKGBlogin SEO Google- 11 readers -
  • Video: Take on the World with these International Domain Strategies

    … show the advantages and disadvantages of each. You’re going to want to make sure that you do your own evaluation on which one is going to be best for you. ccTLD, or Country Code Top-Level Domain, is really the only true geo targeting signal from a domain standpoint that you can get. They also have a higher click-through rate and conversion rate when…

    RKGBlogin Paid Search SEO Google- 9 readers -
  • Video: Happy Holidays from RKG

    … You were not supposed to see this video. Originally, the intention was to record a couple of employees singing holiday carols while we calibrate our brand-new video studio in Charlottesville. That plan flew up the chimney when RKG staff caught wind of the project and promptly converted it (as digital-marketers are wont to do) into pure-gold…

    RKGBlog- 6 readers -
  • How Can Marketers Work to Measure Total Paid Search Value?

    … There are numerous ways that customers can engage with brands online. While each consumer interaction drives value for a brand, certain actions are not as measurable as a traditional lead or revenue-generating events. Today consumers are shopping across devices, downloading apps, and searching online before buying in-stores. As consumer behavior…

    RKGBlogin Paid Search Google How To's- 7 readers -
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