• Video: Standing Out in a Crowded PPC Landscape

    …? Understanding how to leverage PPC and PLA controls to target customers by their device, geography, behaviors, and customer intent can make all the difference between standing out and blending in. Merkle|RKG’s EVP of Marketing Strategy, Ryan Gibson, moderates a panel with Merkle|RKG clients Harman and Wine Enthusiast as they discuss strategies…

    RKGBlogin Paid Search- 18 readers -
  • Video: Are Your Pages Locale-Adaptive?

    … and/or troubleshoot web pages for internationalization. Senior SEO Technician Max Prin covers the basics of locale-adaptive pages and provides a simple testing tool tutorial in this video from Merkle|RKG. After the video, hop over to SearchEngineWatch.com to read Is Your Site Configured for the International Googlebot? from Senior Search Analyst Ben…

    RKGBlogin SEO Google- 21 readers -
  • Video: How To Optimize Your Social Media Program for Pinterest

    … for more industry insights. See you next time. Technorati Tags: digital marketing, merkle, merkle | RKG, pinterest, RKG , social, Social Media, social media strategy, social strategy Related: Video: How to Optimize Your Social Media Program for Twitter Are you optimizing your social media program to take advantage of Twitter's active and growing…

    Price Thomas/ RKGBlogin Social How To's- 8 readers -
  • Video: Google Hangout with Angular Air

    … Video: Google Hangout with Angular Air posted by Adam Audette | June 10, 2015 | leave a comment SVP of Organic Search Adam Audette recently wrote a widely-read piece for Search Engine Land outlining the details of several tests Merkle|RKG ran in measuring Google’s ability to crawl and index JavaScript. While Merkle|RKG has long been…

    RKGBlogin SEO Google- 24 readers -
  • Video: How to Approach Webmasters for the ‘Link Talk’

    … walks you through the do’s and don’ts of reaching out to webmasters, in this video from Merkle|RKG. >> Click here for a direct link to this video. VIDEO TRANSCRIPT Kyla Becker: Hi, welcome back. It’s no secret that it can be challenging to reach out to webmaster contacts to request link removals and no-follow implementations. I’d like…

    RKGBlogin SEO Google How To's- 1 readers -
  • Video: A Close Look at How Brands Leverage Instagram

    … In this video, George Kamide discusses new developments with Instagram and shares strategies on how brands can use the platform to capture users’ attention at the level of imagination. Next up in our social media video series, Price and George focus on another image-rich platform, Pinterest. >> Click here for a direct link to this video…

    RKGBlogin Social How To's- 3 readers -
  • Video: My Last Day Off

    … Video: My Last Day Off posted by Price Thomas | May 8, 2015 | leave a comment Whether you’re negotiating contracts or bedtime, Multi-tasking projects or playdates, Burning the midnight oil for a presentation or because there are monsters under the bed, Happy Mother’s Day! >> Click here for a direct link to this video. Price Thomas Price Thomas is an SEO Copywriter at Merkle | RKG. …

    Price Thomas/ RKGBlog- 1 readers -
  • Video: Tap into Smartphone Geo Data

    Mobile paid search continues to grow in importance, as phone and tablets now account for 39% of all paid clicks and 30% of traffic, according to Merkle|RKG’s latest Digital Marketing Report. Dissecting phone data by geography reveals some interesting trends that advertisers may be able to take advantage of in order to drive even more value from this growing traffic source.

    Andy Taylor/ RKGBlog- 6 readers -
  • Video: Will Yahoo Rock PPC Campaigns in 2015?

    … Ballard’s article on SearchEngineLand.com: Yahoo Search Losing Firefox Users Who “Switchback” To Google Download the Q4 2014 Digital Marketing Report VIDEO TRANSCRIPT Craig Zagurski: Today on the RKG blog we’re going to talk about Firefox’s recent switch to Yahoo as its default search engine and how this change could impact PPC campaigns moving…

    RKGBlogin Paid Search Google- 11 readers -
  • Video: Convert Better with Holistic SEO

    Studying user behavior in Google Analytics can teach you a lot about a website’s strengths and weaknesses. If you examine the right behavior, you’ll gain the insights you need to ultimately improve the path to conversions. Find out which three areas within the Google Analytics Flow Report can help you the most, in this video from Strategy Lead Laura Scott.

    RKGBlog- 11 readers -
  • Video: Take on the World with these International Domain Strategies

    … Is this the year you take your website international? There are different options, each with pros and cons, for how to expand your global reach. RKG Technical Director Jody O’Donnell describes three of those options in the video below. VIDEO TRANSCRIPT Jody O’Donnell: Hi, and welcome back to the RKG Blog. In a previous post, we talked about…

    RKGBlogin Paid Search SEO Google- 8 readers -
  • Video: Happy Holidays from RKG

    … You were not supposed to see this video. Originally, the intention was to record a couple of employees singing holiday carols while we calibrate our brand-new video studio in Charlottesville. That plan flew up the chimney when RKG staff caught wind of the project and promptly converted it (as digital-marketers are wont to do) into pure-gold…

    RKGBlog- 6 readers -
  • How Can Marketers Work to Measure Total Paid Search Value?

    … continues to change, marketers need to be able to see a more complete and accurate picture of how their programs are driving conversions. Only then will they be able to set appropriate bids and allocate budgets that are in line with the true value of their campaigns. Google’s Estimated Total Conversions tool is a great first step in improving…

    RKGBlogin Paid Search Google How To's- 7 readers -
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