Rkg

  • Video: Standing Out in a Crowded PPC Landscape

    …? Understanding how to leverage PPC and PLA controls to target customers by their device, geography, behaviors, and customer intent can make all the difference between standing out and blending in. Merkle|RKG’s EVP of Marketing Strategy, Ryan Gibson, moderates a panel with Merkle|RKG clients Harman and Wine Enthusiast as they discuss strategies…

    RKGBlogin Paid Search- 21 readers -
  • Video: Are Your Pages Locale-Adaptive?

    … of the U.S. The tool will request the page as many times as the number of languages you chose and will compare the source code of each response. If, for one of the responses, you get a “Yes” in the third column, that means that the source code is different than for the first response. This doesn’t mean that the page is translated. So, to make…

    RKGBlogin SEO Google- 25 readers -
  • Video: Google Hangout with Angular Air

    … Video: Google Hangout with Angular Air posted by Adam Audette | June 10, 2015 | leave a comment SVP of Organic Search Adam Audette recently wrote a widely-read piece for Search Engine Land outlining the details of several tests Merkle|RKG ran in measuring Google’s ability to crawl and index JavaScript. While Merkle|RKG has long been…

    RKGBlogin SEO Google- 24 readers -
  • Video: How to Approach Webmasters for the ‘Link Talk’

    … walks you through the do’s and don’ts of reaching out to webmasters, in this video from Merkle|RKG. >> Click here for a direct link to this video. VIDEO TRANSCRIPT Kyla Becker: Hi, welcome back. It’s no secret that it can be challenging to reach out to webmaster contacts to request link removals and no-follow implementations. I’d like…

    RKGBlogin SEO Google How To's- 1 readers -
  • Video: A Close Look at How Brands Leverage Instagram

    … In this video, George Kamide discusses new developments with Instagram and shares strategies on how brands can use the platform to capture users’ attention at the level of imagination. Next up in our social media video series, Price and George focus on another image-rich platform, Pinterest. >> Click here for a direct link to this video…

    RKGBlogin Social How To's- 3 readers -
  • Video: My Last Day Off

    … Video: My Last Day Off posted by Price Thomas | May 8, 2015 | leave a comment Whether you’re negotiating contracts or bedtime, Multi-tasking projects or playdates, Burning the midnight oil for a presentation or because there are monsters under the bed, Happy Mother’s Day! >> Click here for a direct link to this video. Price Thomas Price Thomas is an SEO Copywriter at Merkle | RKG. …

    Price Thomas/ RKGBlog- 1 readers -
  • Video: Tap into Smartphone Geo Data

    … this growing traffic source. Here’s a look at some of our findings surrounding phone performance by state. Download the Q4 2014 Digital Marketing Report VIDEO TRANSCRIPT Andy Taylor: Hi there, and thanks for joining us at the RKG blog. If you checked out our latest Digital Marketing Report highlighting all the hottest trends across…

    Andy Taylor/ RKGBlogin Paid Search- 6 readers -
  • Video: Will Yahoo Rock PPC Campaigns in 2015?

    … Ballard’s article on SearchEngineLand.com: Yahoo Search Losing Firefox Users Who “Switchback” To Google Download the Q4 2014 Digital Marketing Report VIDEO TRANSCRIPT Craig Zagurski: Today on the RKG blog we’re going to talk about Firefox’s recent switch to Yahoo as its default search engine and how this change could impact PPC campaigns moving…

    RKGBlogin Paid Search Google- 11 readers -
  • Video: Convert Better with Holistic SEO

    … Laura Scott. VIDEO TRANSCRIPT Laura Scott: Thanks for joining me on the RKG blog. I wanted to talk to you today about how you can drive conversions with a holistic approach to SEO. So, what’s holistic SEO? It’s taking a user-centric approach to site optimization that takes into account your site health, your site content, and your external…

    RKGBlogin SEO Google- 12 readers -
  • Video: Take on the World with these International Domain Strategies

    … Is this the year you take your website international? There are different options, each with pros and cons, for how to expand your global reach. RKG Technical Director Jody O’Donnell describes three of those options in the video below. VIDEO TRANSCRIPT Jody O’Donnell: Hi, and welcome back to the RKG Blog. In a previous post, we talked about…

    RKGBlogin Paid Search SEO Google- 9 readers -
  • Video: Happy Holidays from RKG

    … You were not supposed to see this video. Originally, the intention was to record a couple of employees singing holiday carols while we calibrate our brand-new video studio in Charlottesville. That plan flew up the chimney when RKG staff caught wind of the project and promptly converted it (as digital-marketers are wont to do) into pure-gold…

    RKGBlog- 6 readers -
  • How Can Marketers Work to Measure Total Paid Search Value?

    … continues to change, marketers need to be able to see a more complete and accurate picture of how their programs are driving conversions. Only then will they be able to set appropriate bids and allocate budgets that are in line with the true value of their campaigns. Google’s Estimated Total Conversions tool is a great first step in improving…

    RKGBlogin Paid Search Google How To's- 8 readers -
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