• Video: Standing Out in a Crowded PPC Landscape

    …? Understanding how to leverage PPC and PLA controls to target customers by their device, geography, behaviors, and customer intent can make all the difference between standing out and blending in. Merkle|RKG’s EVP of Marketing Strategy, Ryan Gibson, moderates a panel with Merkle|RKG clients Harman and Wine Enthusiast as they discuss strategies…

    RKGBlogin Paid Search- 21 readers -
  • Video: Are Your Pages Locale-Adaptive?

    … and/or troubleshoot web pages for internationalization. Senior SEO Technician Max Prin covers the basics of locale-adaptive pages and provides a simple testing tool tutorial in this video from Merkle|RKG. After the video, hop over to SearchEngineWatch.com to read Is Your Site Configured for the International Googlebot? from Senior Search Analyst Ben…

    RKGBlogin SEO Google- 25 readers -
  • Video: How To Optimize Your Social Media Program for Pinterest

    … for more industry insights. See you next time. Technorati Tags: digital marketing, merkle, merkle | RKG, pinterest, RKG , social, Social Media, social media strategy, social strategy Related: Video: How to Optimize Your Social Media Program for Twitter Are you optimizing your social media program to take advantage of Twitter's active and growing…

    Price Thomas/ RKGBlogin Social How To's- 8 readers -
  • Video: Google Hangout with Angular Air

    … Video: Google Hangout with Angular Air posted by Adam Audette | June 10, 2015 | leave a comment SVP of Organic Search Adam Audette recently wrote a widely-read piece for Search Engine Land outlining the details of several tests Merkle|RKG ran in measuring Google’s ability to crawl and index JavaScript. While Merkle|RKG has long been…

    RKGBlogin SEO Google- 24 readers -
  • Merkle|RKG Digital Marketing Report: Q1 2015 Released

    We are excited today to announce the release of Merkle|RKG’ s Q1 2015 Digital Marketing Report. Now available for download, this quarter’s report offers data and analyses on the latest trends across paid search, product listing ads, search engine optimization, display advertising and other topics surrounding digital marketing.

    Andy Taylor/ RKGBlog- 29 readers -
  • Video: How to Approach Webmasters for the ‘Link Talk’

    … Video: How to Approach Webmasters for the ‘Link Talk’ posted by Kyla Becker | April 23, 2015 | 5 comments Sooner or later during backlink analysis, you’re likely to encounter a link on someone else’s website that goes against Google’s linking best practices. Perhaps the hosting domain contains too many links, or maybe the anchor text…

    RKGBlogin SEO Google How To's- 1 readers -
  • Video: A Close Look at How Brands Leverage Instagram

    …, the brand based its content on the popular #ThingsOrganizedNeatly theme. The carmaker hired influencers to post photos with the same aesthetic with its branded hashtag, #GLApacked. In other words, you may not need to start from scratch. More than likely, your target audience is already telling you what they like. From there, you craft the campaign…

    RKGBlogin Social How To's- 3 readers -
  • Video: My Last Day Off

    … Video: My Last Day Off posted by Price Thomas | May 8, 2015 | leave a comment Whether you’re negotiating contracts or bedtime, Multi-tasking projects or playdates, Burning the midnight oil for a presentation or because there are monsters under the bed, Happy Mother’s Day! >> Click here for a direct link to this video. Price Thomas Price Thomas is an SEO Copywriter at Merkle | RKG. …

    Price Thomas/ RKGBlog- 2 readers -
  • Video: Tap into Smartphone Geo Data

    … this growing traffic source. Here’s a look at some of our findings surrounding phone performance by state. Download the Q4 2014 Digital Marketing Report VIDEO TRANSCRIPT Andy Taylor: Hi there, and thanks for joining us at the RKG blog. If you checked out our latest Digital Marketing Report highlighting all the hottest trends across…

    Andy Taylor/ RKGBlogin Paid Search- 7 readers -
  • Video: Will Yahoo Rock PPC Campaigns in 2015?

    As you may know, Mozilla now sends users of its newest Firefox browser to Yahoo by default for search queries instead of to Google. If you’re wondering how this shift might potentially affect your PPC campaigns this year, you’re not alone. We’ve kept a close eye on search data and we’d like to fill you in on what we’ve learned. Read Mark Ballard’s article on SearchEngineLand.

    RKGBlog- 11 readers -
  • Video: Convert Better with Holistic SEO

    … Laura Scott. VIDEO TRANSCRIPT Laura Scott: Thanks for joining me on the RKG blog. I wanted to talk to you today about how you can drive conversions with a holistic approach to SEO. So, what’s holistic SEO? It’s taking a user-centric approach to site optimization that takes into account your site health, your site content, and your external…

    RKGBlogin SEO Google- 12 readers -
  • Video: Take on the World with these International Domain Strategies

    … Is this the year you take your website international? There are different options, each with pros and cons, for how to expand your global reach. RKG Technical Director Jody O’Donnell describes three of those options in the video below. VIDEO TRANSCRIPT Jody O’Donnell: Hi, and welcome back to the RKG Blog. In a previous post, we talked about…

    RKGBlogin Paid Search SEO Google- 11 readers -
  • Video: Happy Holidays from RKG

    … You were not supposed to see this video. Originally, the intention was to record a couple of employees singing holiday carols while we calibrate our brand-new video studio in Charlottesville. That plan flew up the chimney when RKG staff caught wind of the project and promptly converted it (as digital-marketers are wont to do) into pure-gold…

    RKGBlog- 6 readers -
  • How Can Marketers Work to Measure Total Paid Search Value?

    … continues to change, marketers need to be able to see a more complete and accurate picture of how their programs are driving conversions. Only then will they be able to set appropriate bids and allocate budgets that are in line with the true value of their campaigns. Google’s Estimated Total Conversions tool is a great first step in improving…

    RKGBlogin Paid Search Google How To's- 8 readers -
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