• Video: Standing Out in a Crowded PPC Landscape

    …? Understanding how to leverage PPC and PLA controls to target customers by their device, geography, behaviors, and customer intent can make all the difference between standing out and blending in. Merkle|RKG’s EVP of Marketing Strategy, Ryan Gibson, moderates a panel with Merkle|RKG clients Harman and Wine Enthusiast as they discuss strategies…

    RKGBlogin Paid Search- 15 readers -
  • Video: Are Your Pages Locale-Adaptive?

    … and/or troubleshoot web pages for internationalization. Senior SEO Technician Max Prin covers the basics of locale-adaptive pages and provides a simple testing tool tutorial in this video from Merkle|RKG. After the video, hop over to SearchEngineWatch.com to read Is Your Site Configured for the International Googlebot? from Senior Search Analyst Ben…

    RKGBlogin SEO Google- 18 readers -
  • Video: How To Optimize Your Social Media Program for Pinterest

    In the latest installment of the Merkle|RKG social media series, Copywriter Price Thomas returns to talk about some of the main reasons brands should pay attention to growing social platform, Pinterest, and the important role the network can play in a social marketing mix. >> Click here for a direct link to this video.

    Price Thomas/ RKGBlog- 8 readers -
  • Video: Google Hangout with Angular Air

    … Video: Google Hangout with Angular Air posted by Adam Audette | June 10, 2015 | leave a comment SVP of Organic Search Adam Audette recently wrote a widely-read piece for Search Engine Land outlining the details of several tests Merkle|RKG ran in measuring Google’s ability to crawl and index JavaScript. While Merkle|RKG has long been…

    RKGBlogin SEO Google- 24 readers -
  • Merkle|RKG Digital Marketing Report: Q1 2015 Released

    We are excited today to announce the release of Merkle|RKG’ s Q1 2015 Digital Marketing Report. Now available for download, this quarter’s report offers data and analyses on the latest trends across paid search, product listing ads, search engine optimization, display advertising and other topics surrounding digital marketing.

    Andy Taylor/ RKGBlog- 20 readers -
  • Video: How to Approach Webmasters for the ‘Link Talk’

    … is not relevant for the content to which it links. Whatever the infraction, the responsible party likely didn’t commit the linking faux pas deliberately, but rather without best-practice knowledge. If you choose to ignore these noncompliant links, you risk Google penalizing your website and dropping your rank in the SERPS — not a scenario you want…

    RKGBlogin SEO Google How To's- 1 readers -
  • Video: A Close Look at How Brands Leverage Instagram

    … In this video, George Kamide discusses new developments with Instagram and shares strategies on how brands can use the platform to capture users’ attention at the level of imagination. Next up in our social media video series, Price and George focus on another image-rich platform, Pinterest. >> Click here for a direct link to this video…

    RKGBlogin Social How To's- 3 readers -
  • Video: My Last Day Off

    … Video: My Last Day Off posted by Price Thomas | May 8, 2015 | leave a comment Whether you’re negotiating contracts or bedtime, Multi-tasking projects or playdates, Burning the midnight oil for a presentation or because there are monsters under the bed, Happy Mother’s Day! >> Click here for a direct link to this video. Price Thomas Price Thomas is an SEO Copywriter at Merkle | RKG. …

    Price Thomas/ RKGBlog- 1 readers -
  • Video: Tap into Smartphone Geo Data

    … this growing traffic source. Here’s a look at some of our findings surrounding phone performance by state. Download the Q4 2014 Digital Marketing Report VIDEO TRANSCRIPT Andy Taylor: Hi there, and thanks for joining us at the RKG blog. If you checked out our latest Digital Marketing Report highlighting all the hottest trends across…

    Andy Taylor/ RKGBlogin Paid Search- 5 readers -
  • Video: Will Yahoo Rock PPC Campaigns in 2015?

    … Ballard’s article on SearchEngineLand.com: Yahoo Search Losing Firefox Users Who “Switchback” To Google Download the Q4 2014 Digital Marketing Report VIDEO TRANSCRIPT Craig Zagurski: Today on the RKG blog we’re going to talk about Firefox’s recent switch to Yahoo as its default search engine and how this change could impact PPC campaigns moving…

    RKGBlogin Paid Search Google- 11 readers -
  • Merkle | RKG Digital Marketing Report: Q4 2014 Released

    We’re pleased to announce today’s release of Merkle | RKG’s Q4 2014 Digital Marketing Report for download. The DMR highlights the latest trends in paid search, search engine optimization, display advertising, product listing ads (PLAs), comparison shopping engines, and other topics across the digital marketing spectrum.

    Andy Taylor/ RKGBlog- 29 readers -
  • Video: Convert Better with Holistic SEO

    … Laura Scott. VIDEO TRANSCRIPT Laura Scott: Thanks for joining me on the RKG blog. I wanted to talk to you today about how you can drive conversions with a holistic approach to SEO. So, what’s holistic SEO? It’s taking a user-centric approach to site optimization that takes into account your site health, your site content, and your external…

    RKGBlogin SEO Google- 11 readers -
  • Video: Take on the World with these International Domain Strategies

    … how to use hreflang signals for international SEO. Today, we’re going to follow up with how to do international domain strategies. Technically, there are really only three types of domain strategies that you can use: ccTLDs or Country Code Top-Level Domains, subfolders, or subdomains. We’re going to walk through each one of these and hopefully…

    RKGBlogin Paid Search SEO Google- 8 readers -
  • Video: Happy Holidays from RKG

    … You were not supposed to see this video. Originally, the intention was to record a couple of employees singing holiday carols while we calibrate our brand-new video studio in Charlottesville. That plan flew up the chimney when RKG staff caught wind of the project and promptly converted it (as digital-marketers are wont to do) into pure-gold…

    RKGBlog- 6 readers -
  • How Can Marketers Work to Measure Total Paid Search Value?

    … tracking across multiple devices. Advertisers can use Estimated Total Conversions to better measure conversion events driven by cross-device interactions, phone calls, and eventually store visits. In this Google Hangout, practitioners discuss the use of Estimated Total Conversions in better optimizing their programs and gaining customer insights. We…

    RKGBlogin Paid Search Google How To's- 7 readers -
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