• Competitor RLSA: Stay Top of Mind for Site Visitors

    … if; nervous about low conversion rates low quality scores You can use aggressive keyword targeting around these competitive terms and should do so with little reservation. In other words, these users have been to the site and are technically in-market, so most queries around these terms should have little question as to what the intent…

    PPC Hero- 7 readers -
  • Smart RLSA Tips for the Holiday Season

    … visitors Specific pages Specific window (7, 14, 30,…) Shopping cart, but did not convert Converters How to add RLSA Audiences: Select the Audience (tab or in column) Select the pencil icon Select to add the Audience at Campaign or Adgroup level Choose the Campaign or Adgroup Select the Audience(s) Save the settings Select the desired bid adjustment…

    PPC Hero- 14 readers -
  • 5 remarketing strategies to prep for Q4

    … Remarketing is always one of the most powerful tools in an ecommerce marketer’s belt, but it takes on added importance in Q4. With the holidays fast approaching, you can do a good amount of prep work now to put yourself in a great position to capitalize on the holiday rush. I’ve outlined my five favorite remarketing strategies below. 1. Dynamic…

    Search Engine Watch- 18 readers -
  • RLSA and Customer Match: using smart segmentation for big wins

    … So we all know about RLSA (retargeted lists for search ads) and its ability to use Customer Match, but how many of us are actually taking advantage of it? The big problem with RLSA Customer Match is that in order for it to really have an impact on volume and performance, you need to have a very large customer list. To be specific, leveraging…

    Search Engine Watch- 8 readers -
  • Are remarketing lists for search ads (RLSA) the future of PPC?

    … in AdWords.) Another challenge is that conversion rates really haven’t changed much in 15 years, whether you’re selling washing machines or alarm clocks. It’s around 2.5%. Finally, we know that desktop search query volume peaked in 2013 and that more searches are happening on the smaller, more competitive screens of mobile devices. As marketers, we want…

    Larry Kim/ Search Engine Watch- 15 readers -
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