Rlsa

  • Smart RLSA Tips for the Holiday Season

    … September 22, 2017 In AdWords, I have found that conservative bid adjustment work best for most settings within the account. For device, location, and ad schedule I will usually use minor positive bid adjustments +5-10% and usually stronger negative adjustments -15-50%. There is one area of the account where I have found that higher bid…

    PPC Hero- 14 readers -
  • 5 remarketing strategies to prep for Q4

    … product ads (Facebook & Google) If you’re an ecommerce company with a significant number of products and you aren’t remarketing with dynamic product ads, you are making a big mistake. Over and over in our accounts, DPAs have proven to be among the more successful ecommerce remarketing ad types. These ads basically show and remind users…

    Search Engine Watch- 16 readers -
  • The 10 greatest social media advertising tips for content marketers

    … journey isn’t a straight line – and it takes time. So is there a more reliable way to increase leads and sales with content? Social media ads to the rescue! Now it’s time for the good news, guys! Social media ads provide the most scalable content promotion and are proven to turn visitors into leads and customers. And the best part? You don’t need…

    Larry Kim/ Search Engine Watch- 41 readers -
  • RLSA and Customer Match: using smart segmentation for big wins

    … So we all know about RLSA (retargeted lists for search ads) and its ability to use Customer Match, but how many of us are actually taking advantage of it? The big problem with RLSA Customer Match is that in order for it to really have an impact on volume and performance, you need to have a very large customer list. To be specific, leveraging…

    Search Engine Watch- 8 readers -
  • Are remarketing lists for search ads (RLSA) the future of PPC?

    … in AdWords.) Another challenge is that conversion rates really haven’t changed much in 15 years, whether you’re selling washing machines or alarm clocks. It’s around 2.5%. Finally, we know that desktop search query volume peaked in 2013 and that more searches are happening on the smaller, more competitive screens of mobile devices. As marketers, we want…

    Larry Kim/ Search Engine Watch- 15 readers -