• The 10 greatest social media advertising tips for content marketers

    … Let’s start with the bad news first. It’s tougher than ever to get your content noticed. Changes to Google’s search results pages have further obscured content organically, especially on competitive commercial searches. Meanwhile, paid search CPCs are at all-time highs in established markets. Organic reach in social media? It’s pretty much dead…

    Larry Kim/ Search Engine Watch- 27 readers -
  • RLSA and Customer Match: using smart segmentation for big wins

    … of brands or lines of products, you may want to segment customers out by the brand/product line they’ve purchased. Now that you’ve segmented your customers, you can create an RLSA campaign for each audience segmentation. Take the AOV example above. Based on that segmentation, you would create three campaigns: RLSA_HighAOV, RLSA_MidAOV, RLSA_LowAOV…

    Search Engine Watch- 7 readers -
  • Are remarketing lists for search ads (RLSA) the future of PPC?

    … to get more for less. We want more conversions and we want them to cost less so we can maximize our profits, right? I frequently get emails like this: Larry, how do you make money with PPC today? If my cost per click goes from $1.50 to $4 with a Quality Score of 9 or 10, and it takes 75 to 100 clicks to make a sale, the cost of acquisition…

    Larry Kim/ Search Engine Watch- 12 readers -
  • The Fundamentals of Paid Search for Nonprofit Organizations

    The Fundamentals of Paid Search for Nonprofit Organizations posted by Elaine Lichtman | December 17, 2014 | leave a comment While it’s well-known that digital marketing is a large and growing source of commercial traffic volume, it is also a great resource for nonprofits. With the right management and maintenance, our digital marketing efforts can help educate and capture ...

    RKGBlog- 10 readers -
  • Predicting RLSA Expansion In 2015

    … Welcome to another edition of series week at PPC Hero! This week we’ll be discussing our predictions for 2015. Sarah starts us off as she foresees an expansion in the usage of Remarketing Lists for Search Ads (RLSA), leading to more of a persona based approach. Definition from Google Think of RLSA According to Google, “49% of customers…

    Sarah Stemen/ PPC Hero- 10 readers -
  • The PPC Play Book

    … may not have a thank-you page, so you will need to use an on-click function and customize your analytics goals. Use the color wheel to find complementary colors for your call to action buttons. Here is one I use (you will want to use the opposite of your website skin for CTA’s). 10) Name: “RLSA” Description/why: “Remarketing Lists for Search Ads…

    Cody Jensen/ PPC Heroin Paid Search- 49 readers -
  • Take Advantage of AdWords Audiences With RLSA Campaigns

    … Are you taking advantage of the Audiences tab in AdWords? If not, why not? This tab gives you the option to add audiences (groups of users who have visited your site) to your existing search campaigns and bid differently for them. This technique is known as Remarketing List For Search Ads (RLSA's). Your bidding strategy can become increasingly…

    Emma Welland/ PPC Heroin Paid Search- 10 readers -
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