Rlsa

  • The 10 greatest social media advertising tips for content marketers

    … on your audience. Remarket: Remarket to your audience with display ads, social ads, and Remarketing Lists for Search Ads (RLSA) to promote offers. Convert: Capture qualified leads or sale. Repeat. You can use the following 10 Twitter and Facebook advertising hacks as a catalyst to get more eyeballs on your content, or as an accelerant to create…

    Larry Kim/ Search Engine Watch- 33 readers -
  • RLSA and Customer Match: using smart segmentation for big wins

    … So we all know about RLSA (retargeted lists for search ads) and its ability to use Customer Match, but how many of us are actually taking advantage of it? The big problem with RLSA Customer Match is that in order for it to really have an impact on volume and performance, you need to have a very large customer list. To be specific, leveraging…

    Search Engine Watch- 7 readers -
  • Are remarketing lists for search ads (RLSA) the future of PPC?

    … this ship around and make sure we get more for less? Will RLSA save the day? With RLSA (remarketing lists for search ads) you tailor your paid search campaigns based on whether users have previously visited your website (or app) and which pages they viewed. So is RLSA the superhero technology we’ve been waiting for? Let’s look at some data…

    Larry Kim/ Search Engine Watch- 13 readers -
  • The Fundamentals of Paid Search for Nonprofit Organizations

    … targeted ad copy and keywords, providing users with an option to donate to a charity with greater local relevance. Make use of the different ad extensions out there to further enhance your ads. If you have location-based services, try using location extensions or adding call extensions to your mobile ads. You also can use your social media sites…

    RKGBlogin Paid Search Google- 11 readers -
  • Predicting RLSA Expansion In 2015

    … Welcome to another edition of series week at PPC Hero! This week we’ll be discussing our predictions for 2015. Sarah starts us off as she foresees an expansion in the usage of Remarketing Lists for Search Ads (RLSA), leading to more of a persona based approach. Definition from Google Think of RLSA According to Google, “49% of customers…

    Sarah Stemen/ PPC Hero- 13 readers -
  • The PPC Play Book

    … when your ads are converting best so that we better serve our clients. The next step would be to put a +% bid adjustment on hours of the day that convert at a higher rate, or –% bid adjustment on the hours of the day when we are converting lower or not at all. *If CPA/CPL is within your clients goals. How to/Example: 7) Name: “Action Keywords…

    Cody Jensen/ PPC Heroin Paid Search- 50 readers -
  • Take Advantage of AdWords Audiences With RLSA Campaigns

    … Are you taking advantage of the Audiences tab in AdWords? If not, why not? This tab gives you the option to add audiences (groups of users who have visited your site) to your existing search campaigns and bid differently for them. This technique is known as Remarketing List For Search Ads (RLSA's). Your bidding strategy can become increasingly…

    Emma Welland/ PPC Heroin Paid Search- 11 readers -