Rlsa

  • The 10 greatest social media advertising tips for content marketers

    … Let’s start with the bad news first. It’s tougher than ever to get your content noticed. Changes to Google’s search results pages have further obscured content organically, especially on competitive commercial searches. Meanwhile, paid search CPCs are at all-time highs in established markets. Organic reach in social media? It’s pretty much dead…

    Larry Kim/ Search Engine Watch- 26 readers -
  • RLSA and Customer Match: using smart segmentation for big wins

    … So we all know about RLSA (retargeted lists for search ads) and its ability to use Customer Match, but how many of us are actually taking advantage of it? The big problem with RLSA Customer Match is that in order for it to really have an impact on volume and performance, you need to have a very large customer list. To be specific, leveraging…

    Search Engine Watch- 7 readers -
  • Are remarketing lists for search ads (RLSA) the future of PPC?

    … this ship around and make sure we get more for less? Will RLSA save the day? With RLSA (remarketing lists for search ads) you tailor your paid search campaigns based on whether users have previously visited your website (or app) and which pages they viewed. So is RLSA the superhero technology we’ve been waiting for? Let’s look at some data…

    Larry Kim/ Search Engine Watch- 12 readers -
  • The Fundamentals of Paid Search for Nonprofit Organizations

    … (RLSA) on Google to target different user segments. You can create user lists to capture different types of donors or site interactions. The two major benefits in using RLSAs are that you can create unique ad text to apply directly to a specific user segment, as well as the ability to establish additional bid valuation layers based on what you…

    RKGBlogin Paid Search Google- 10 readers -
  • Predicting RLSA Expansion In 2015

    … Welcome to another edition of series week at PPC Hero! This week we’ll be discussing our predictions for 2015. Sarah starts us off as she foresees an expansion in the usage of Remarketing Lists for Search Ads (RLSA), leading to more of a persona based approach. Definition from Google Think of RLSA According to Google, “49% of customers…

    Sarah Stemen/ PPC Hero- 9 readers -
  • The PPC Play Book

    … may not have a thank-you page, so you will need to use an on-click function and customize your analytics goals. Use the color wheel to find complementary colors for your call to action buttons. Here is one I use (you will want to use the opposite of your website skin for CTA’s). 10) Name: “RLSA” Description/why: “Remarketing Lists for Search Ads…

    Cody Jensen/ PPC Heroin Paid Search- 49 readers -
  • Take Advantage of AdWords Audiences With RLSA Campaigns

    … Are you taking advantage of the Audiences tab in AdWords? If not, why not? This tab gives you the option to add audiences (groups of users who have visited your site) to your existing search campaigns and bid differently for them. This technique is known as Remarketing List For Search Ads (RLSA's). Your bidding strategy can become increasingly…

    Emma Welland/ PPC Heroin Paid Search- 10 readers -