• 3 ways to scale your SEM efforts when you are hitting a wall

      It happens to every AdWords practitioner at some point. We launch our campaigns, split out exact match and broad match, mine for queries, work on expansions, test different initiatives, run betas, etc. – and then we hit a wall. What do we do next? How do we continue to push forward and scale our paid search accounts to capitalize on intent? Below are a few strategies to break ...

      Search Engine Watchin Affiliate Paid Search- 12 readers -
  • The 10 greatest social media advertising tips for content marketers

    … on your audience. Remarket: Remarket to your audience with display ads, social ads, and Remarketing Lists for Search Ads (RLSA) to promote offers. Convert: Capture qualified leads or sale. Repeat. You can use the following 10 Twitter and Facebook advertising hacks as a catalyst to get more eyeballs on your content, or as an accelerant to create…

    Larry Kim/ Search Engine Watch- 36 readers -
  • RLSA and Customer Match: using smart segmentation for big wins

    … So we all know about RLSA (retargeted lists for search ads) and its ability to use Customer Match, but how many of us are actually taking advantage of it? The big problem with RLSA Customer Match is that in order for it to really have an impact on volume and performance, you need to have a very large customer list. To be specific, leveraging…

    Search Engine Watch- 7 readers -
  • Are remarketing lists for search ads (RLSA) the future of PPC?

    … this ship around and make sure we get more for less? Will RLSA save the day? With RLSA (remarketing lists for search ads) you tailor your paid search campaigns based on whether users have previously visited your website (or app) and which pages they viewed. So is RLSA the superhero technology we’ve been waiting for? Let’s look at some data…

    Larry Kim/ Search Engine Watch- 14 readers -
  • The Fundamentals of Paid Search for Nonprofit Organizations

    … (RLSA) on Google to target different user segments. You can create user lists to capture different types of donors or site interactions. The two major benefits in using RLSAs are that you can create unique ad text to apply directly to a specific user segment, as well as the ability to establish additional bid valuation layers based on what you…

    RKGBlogin Paid Search Google- 12 readers -
  • Predicting RLSA Expansion In 2015

    … Welcome to another edition of series week at PPC Hero! This week we’ll be discussing our predictions for 2015. Sarah starts us off as she foresees an expansion in the usage of Remarketing Lists for Search Ads (RLSA), leading to more of a persona based approach. Definition from Google Think of RLSA According to Google, “49% of customers…

    Sarah Stemen/ PPC Hero- 13 readers -
  • The PPC Play Book

    … when your ads are converting best so that we better serve our clients. The next step would be to put a +% bid adjustment on hours of the day that convert at a higher rate, or –% bid adjustment on the hours of the day when we are converting lower or not at all. *If CPA/CPL is within your clients goals. How to/Example: 7) Name: “Action Keywords…

    Cody Jensen/ PPC Heroin Paid Search- 51 readers -
  • Take Advantage of AdWords Audiences With RLSA Campaigns

    Are you taking advantage of the Audiences tab in AdWords? If not, why not? This tab gives you the option to add audiences (groups of users who have visited your site) to your existing search campaigns and bid differently for them. This technique is known as Remarketing List For Search Ads (RLSA's).

    Emma Welland/ PPC Hero- 14 readers -