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In my last article we went through how to start gathering the audience data you need to begin using audiences in your campaigns every day. This time we’ll cover off some next-level hacks, some expert tips and tricks to help you do even more. Let’s get stuck in! (If you’ve got no idea what I’m talking about, read the first of this duo).
… In a recent post, I wrote about remarketing (a.k.a. retargeting) via Google AdWords. Well one tool within AdWords that Google refers to as “Remarketing 3.0” is Remarketing Lists for Search Ads (RLSAs). Why does Google refer to RLSAs as Remarketing 3.0? Because it allows you to maximize the rewards you’ve earned from regular remarketing and send…
… Estimated reading time: 5 minutes, 24 seconds In 2014, Black Friday was the biggest day ever in the UK for online sales, this was up 91% year on year. For the first time in seven years, Boxing Day was not the busiest retail day and this is pretty significant. We all remember the images that were banded across our newspapers as UK shoppers…