• Taking Your Audiences to the Next Level

    … recently stripped back the amount of information you can get for free, but it’s still valuable). If you need some help pulling a profile together, Sam Noble linked to some great templates in her talk at Search Elite. Zazzle Media: Persona Template Xtensio Persona Creator HubSpot’s Persona Docs Once you’ve pulled together as many pen portraits…

    Arianne Donoghue/ State of Digitalin Social Paid Search Facebook- 22 readers -
  • How RLSAs Can Improve your Remarketing ROI

    … In a recent post, I wrote about remarketing (a.k.a. retargeting) via Google AdWords. Well one tool within AdWords that Google refers to as “Remarketing 3.0” is Remarketing Lists for Search Ads (RLSAs). Why does Google refer to RLSAs as Remarketing 3.0? Because it allows you to maximize the rewards you’ve earned from regular remarketing and send…

    Acceleration Partnersin Retargeting- 13 readers -
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