• Taking Your Audiences to the Next Level

    … reporting for these campaigns – rather than being reliant on Facebook’s own, not-de-duped pixel figures. Combine with RLSAs to create and harness demand This is becoming an increasingly popular way to look at paid search. As much as I love paid search, it’s not so good at creating demand – instead it’s really good at capturing it once it’s there. Yes…

    Arianne Donoghue/ State of Digitalin Social Paid Search Facebook- 21 readers -
  • How RLSAs Can Improve your Remarketing ROI

    … In a recent post, I wrote about remarketing (a.k.a. retargeting) via Google AdWords. Well one tool within AdWords that Google refers to as “Remarketing 3.0” is Remarketing Lists for Search Ads (RLSAs). Why does Google refer to RLSAs as Remarketing 3.0? Because it allows you to maximize the rewards you’ve earned from regular remarketing and send…

    Acceleration Partnersin Retargeting- 13 readers -