• Taking Your Audiences to the Next Level

      In my last article we went through how to start gathering the audience data you need to begin using audiences in your campaigns every day. This time we’ll cover off some next-level hacks, some expert tips and tricks to help you do even more. Let’s get stuck in! (If you’ve got no idea what I’m talking about, read the first of this duo).

      Arianne Donoghue/ State of Digitalin Social Paid Search Facebook- 17 readers -
  • How RLSAs Can Improve your Remarketing ROI

    … In a recent post, I wrote about remarketing (a.k.a. retargeting) via Google AdWords. Well one tool within AdWords that Google refers to as “Remarketing 3.0” is Remarketing Lists for Search Ads (RLSAs). Why does Google refer to RLSAs as Remarketing 3.0? Because it allows you to maximize the rewards you’ve earned from regular remarketing and send…

    Acceleration Partnersin Retargeting- 13 readers -
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