Road To Rio

  • The Summer Olympics Are Not Winning Gold on Social Media

    … anyway. Ford), for one, got around the rules with an Olympics-themed Snapchat campaign with the theme, “We are all fans.” Adidas’ Speed Takes campaign of YouTube videos has been so successful that more than one-third of participants in a Tolunda global survey misidentified the brand as an official sponsor of the 2016 Games. So far, the USOC…

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