Roas

  • 3 Ways To Use ROAS In PPC Lead Gen Optimization

    … March 6, 2017 “In any PPC campaign, whether eCommerce or lead generation, return is the ultimate indicator of success.” –Matt Umbro Naturally, we all want to be successful. We want to know that the money we are putting into paid search, social, and display—or the investment we are managing on behalf of our clients—is being utilized…

    PPC Heroin Affiliate Paid Search- 22 readers -
  • Advertisers Surpass Return on Ad Spend Goals by 33% Using Nanigans’ Mobile SDK [Study]

    …. What’s behind the expectation for higher returns with Nanigans’ mobile SDK? Proven results at scale. Higher Return on Ad Spend Advertisers using Nanigans’ mobile SDK benefit from dramatically faster ad optimization, enabling them to not only set higher return on ad spend (ROAS) goals than advertisers only using an MMP, but also to surpass those…

    Nanigans- 12 readers -
  • Online Advertising Acronyms And Terms Glossary

    … event – The pixel that fires when a user completes an action on your site or mobile app. Cost per action (CPA) – Ad bid type where you pay for a specified action like registration, newsletter sign-up, etc. Learn more Cost per click (CPC) – Ad bid type where you pay for the amount of people who click on your ad. Read more Cost per install (CPI…

    Nanigans- 24 readers -
  • When the Best Paid Search Landing Page Isn’t the Obvious One

    …. Using Google’s ACE testing controls, we specified that Google evenly serve both versions throughout the test. After a few weeks of data collection, our analysis showed the following conversion rates (CR) and return on ad spend (ROAS) for each brand’s keywords, broken out by which landing page users were taken to. As you can see, the tests…

    Andy Taylor/ RKGBlogin Paid Search- 55 readers -
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