Roas

  • Advertisers Surpass Return on Ad Spend Goals by 33% Using Nanigans’ Mobile SDK [Study]

    … Maximizing your first-party data is critical for higher returns on mobile. Data is at the heart of mobile advertising optimization. Without insight into downstream revenue-generating events like in-app purchases, mobile app advertisers may be wasting ad budgets by ignoring the post-install behaviors that actually drive growth for their business…

    Nanigans- 4 readers -
  • Online Advertising Acronyms And Terms Glossary

    …) – A prediction of the revenue or associated value a customer generates over time. Learn more Return on ad spend (ROAS) – A way to measure the value of your online marketing campaigns. Real time bidding (RTB) – How advertising inventory is bought and sold through a programmatic real-time auction. Software developer kit (SDK) – A set of programs…

    Nanigans- 15 readers -
  • When the Best Paid Search Landing Page Isn’t the Obvious One

    …. Using Google’s ACE testing controls, we specified that Google evenly serve both versions throughout the test. After a few weeks of data collection, our analysis showed the following conversion rates (CR) and return on ad spend (ROAS) for each brand’s keywords, broken out by which landing page users were taken to. As you can see, the tests…

    Andy Taylor/ RKGBlogin Paid Search- 24 readers -
  • ROAS For Beginners: The eCommerce Metric of Choice

    … For eCommerce Series Week, what could be more important than ROAS (return on ad spend)? While the rest of the posts this week will give great insight into what you should and shouldn't be doing, my post is geared towards the eCommerce PPC beginner. If you are just starting PPC and you sell things online, both this post and ROAS are for you…

    Kristina Mclane/ PPC Hero- 16 readers -
  • Can You Get More Calls With a Flexible Bid Strategy?

    … There are a lot of ways to manage bids for your SEM campaigns. If you’re handling your optimizations by hand and need an assist, you might find the solution in a flexible bid strategy. Google introduced this feature early last year, then expanded it to include a strategy called Target ROAS (Return on Ad Spend) in...continue reading … The post Can You Get More Calls With a Flexible Bid Strategy? appeared first on Dex Media. …

    Jonathan Larkin/ Dex Media- 4 readers -
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