Roas

  • Advertisers Surpass Return on Ad Spend Goals by 33% Using Nanigans’ Mobile SDK [Study]

    …. What’s behind the expectation for higher returns with Nanigans’ mobile SDK? Proven results at scale. Higher Return on Ad Spend Advertisers using Nanigans’ mobile SDK benefit from dramatically faster ad optimization, enabling them to not only set higher return on ad spend (ROAS) goals than advertisers only using an MMP, but also to surpass those…

    Nanigans- 5 readers -
  • Online Advertising Acronyms And Terms Glossary

    …) – A prediction of the revenue or associated value a customer generates over time. Learn more Return on ad spend (ROAS) – A way to measure the value of your online marketing campaigns. Real time bidding (RTB) – How advertising inventory is bought and sold through a programmatic real-time auction. Software developer kit (SDK) – A set of programs…

    Nanigans- 17 readers -
  • When the Best Paid Search Landing Page Isn’t the Obvious One

    …. Using Google’s ACE testing controls, we specified that Google evenly serve both versions throughout the test. After a few weeks of data collection, our analysis showed the following conversion rates (CR) and return on ad spend (ROAS) for each brand’s keywords, broken out by which landing page users were taken to. As you can see, the tests…

    Andy Taylor/ RKGBlogin Paid Search- 24 readers -
  • ROAS For Beginners: The eCommerce Metric of Choice

    …. In order to see revenue numbers within AdWords you will need to become familiar with the term "conversion value". Conversion value is the revenue from each conversion, and, with a tiny bit of editing, it can be added to the conversion tracking code placed on the website. If every conversion results in the same amount of revenue, edit the conversion value…

    Kristina Mclane/ PPC Hero- 16 readers -
  • Can You Get More Calls With a Flexible Bid Strategy?

    … There are a lot of ways to manage bids for your SEM campaigns. If you’re handling your optimizations by hand and need an assist, you might find the solution in a flexible bid strategy. Google introduced this feature early last year, then expanded it to include a strategy called Target ROAS (Return on Ad Spend) in...continue reading … The post Can You Get More Calls With a Flexible Bid Strategy? appeared first on Dex Media. …

    Jonathan Larkin/ Dex Media- 4 readers -
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