Roas

  • 3 Ways To Use ROAS In PPC Lead Gen Optimization

    … in the most efficient way. That’s why we love data, why we pore over ad reports, why we diligently test new bidding strategies and messaging, and work to communicate all of that to the higher-ups with whom we engage. It’s no surprise, then, that choosing the right metrics and KPIs for every account is essential. Ecommerce accounts may optimize for ROAS…

    PPC Heroin Affiliate Paid Search- 19 readers -
  • Advertisers Surpass Return on Ad Spend Goals by 33% Using Nanigans’ Mobile SDK [Study]

    … Maximizing your first-party data is critical for higher returns on mobile. Data is at the heart of mobile advertising optimization. Without insight into downstream revenue-generating events like in-app purchases, mobile app advertisers may be wasting ad budgets by ignoring the post-install behaviors that actually drive growth for their business…

    Nanigans- 8 readers -
  • Online Advertising Acronyms And Terms Glossary

    …) – A prediction of the revenue or associated value a customer generates over time. Learn more Return on ad spend (ROAS) – A way to measure the value of your online marketing campaigns. Real time bidding (RTB) – How advertising inventory is bought and sold through a programmatic real-time auction. Software developer kit (SDK) – A set of programs…

    Nanigans- 21 readers -
  • When the Best Paid Search Landing Page Isn’t the Obvious One

    …. Using Google’s ACE testing controls, we specified that Google evenly serve both versions throughout the test. After a few weeks of data collection, our analysis showed the following conversion rates (CR) and return on ad spend (ROAS) for each brand’s keywords, broken out by which landing page users were taken to. As you can see, the tests…

    Andy Taylor/ RKGBlogin Paid Search- 27 readers -
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