Roas

  • 3 Ways To Use ROAS In PPC Lead Gen Optimization

    … in the most efficient way. That’s why we love data, why we pore over ad reports, why we diligently test new bidding strategies and messaging, and work to communicate all of that to the higher-ups with whom we engage. It’s no surprise, then, that choosing the right metrics and KPIs for every account is essential. Ecommerce accounts may optimize for ROAS…

    PPC Heroin Affiliate Paid Search- 25 readers -
  • Advertisers Surpass Return on Ad Spend Goals by 33% Using Nanigans’ Mobile SDK [Study]

    …. What’s behind the expectation for higher returns with Nanigans’ mobile SDK? Proven results at scale. Higher Return on Ad Spend Advertisers using Nanigans’ mobile SDK benefit from dramatically faster ad optimization, enabling them to not only set higher return on ad spend (ROAS) goals than advertisers only using an MMP, but also to surpass those…

    Nanigans- 12 readers -
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