Roas

    • 3 Ways To Use ROAS In PPC Lead Gen Optimization

      March 6, 2017 “In any PPC campaign, whether eCommerce or lead generation, return is the ultimate indicator of success.” –Matt Umbro Naturally, we all want to be successful. We want to know that the money we are putting into paid search, social, and display—or the investment we are managing on behalf of our clients—is being utilized in the most efficient way.

      PPC Heroin Affiliate Paid Search- 16 readers -
  • Advertisers Surpass Return on Ad Spend Goals by 33% Using Nanigans’ Mobile SDK [Study]

    … Maximizing your first-party data is critical for higher returns on mobile. Data is at the heart of mobile advertising optimization. Without insight into downstream revenue-generating events like in-app purchases, mobile app advertisers may be wasting ad budgets by ignoring the post-install behaviors that actually drive growth for their business…

    Nanigans- 8 readers -
  • Online Advertising Acronyms And Terms Glossary

    … event – The pixel that fires when a user completes an action on your site or mobile app. Cost per action (CPA) – Ad bid type where you pay for a specified action like registration, newsletter sign-up, etc. Learn more Cost per click (CPC) – Ad bid type where you pay for the amount of people who click on your ad. Read more Cost per install (CPI…

    Nanigans- 20 readers -
  • When the Best Paid Search Landing Page Isn’t the Obvious One

    …. Using Google’s ACE testing controls, we specified that Google evenly serve both versions throughout the test. After a few weeks of data collection, our analysis showed the following conversion rates (CR) and return on ad spend (ROAS) for each brand’s keywords, broken out by which landing page users were taken to. As you can see, the tests…

    Andy Taylor/ RKGBlogin Paid Search- 25 readers -
  • ROAS For Beginners: The eCommerce Metric of Choice

    … For eCommerce Series Week, what could be more important than ROAS (return on ad spend)? While the rest of the posts this week will give great insight into what you should and shouldn't be doing, my post is geared towards the eCommerce PPC beginner. If you are just starting PPC and you sell things online, both this post and ROAS are for you…

    Kristina Mclane/ PPC Hero- 17 readers -
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