Rob Mccarty

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  • 5 Social Media Influencers Brands Should Tap Into

    … are communicating, how they’re consuming content and which overarching narratives they identify with. Once this has been established, looking outward to the community of influencers is a less exhausting process. Once a marketer identifies with a specific influencer’s essence, it is their responsibility to cultivate a lasting relationship that will elevate both the brand and influencer to the next level. Rob McCarty is chief operating officer of content and influencer marketing agency PopShorts. Image courtesy of Shutterstock. …

    Inside Facebookin Social Facebook- 30 readers -
  • Facebook Video and Facebook Live: The Future for Marketers

    … in tow, your campaign can be elevated to its maximum success rate. Who would have known that Mark Zuckerberg’s 2004 creation would be marketers’ breadwinner 12 years down the line? And with a 360-degree Facebook video viewer, the next thing marketers should be getting excited about is virtual reality. Rob McCarty is the chief operating officer at content and influencer marketing agency PopShorts. …

    AllFacebookin Social Facebook Twitter YouTube- 25 readers -
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