Rob Murphy

  • 10 Ways Retailers Can Create Awareness of In-Store Mobile Channels

    … with shoppers in-store.” (Rob Murphy, Swirl) 3. Add in-store signage. “In retail, incentives using in-store signage that promotes mobile coupons are the easiest and most universally accepted across the majority of mobile users. For example, ‘Text SAVE20 to 12345 to receive a coupon to save 20 percent on today’s purchase.’ This allows the merchant…

    Stephanie Miles/ Street Fight- 18 readers -
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