Rob Murphy

  • 10 Ways Retailers Can Create Awareness of In-Store Mobile Channels

    … on their mobile app and in-store engagement strategy.” (Brian Slettvet, Footmarks) 2. Leverage all the consumer touchpoints. “Retailers getting started with beacon marketing programs need to have a plan for creating awareness and educating shoppers about the benefits of using their mobile app. This means promoting the program across a variety…

    Stephanie Miles/ Street Fight- 29 readers -