Rob Petersen

  • A ton of useful information on social media marketing measurement!

    …. On this edition I spend about 45 minutes hanging out with marketing measurement and analytics expert Rob Petersen and, together with some of our {grow} community, we tackle the hardest questions in the field around social media and ROI. A few key ideas from this presentation: Awareness – engagement – ROI … what to expect. When you have…

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  • 33 Inspiring B2B digital marketing case studies

    … attributable to social media outreach. IBM: Traditional ways of finding B2B customers for hardware and software products – telemarketing and email – were not producing the same results when applied to selling web-based services such as cloud computing and data security. IBM launched a program called “intelligent listening” within social media to learn…

    {grow}in Social EMail Content- 33 readers -
  • 26 Reasons Digital Marketing Matters So Much to the C-Suite

    … efforts than ever before and that their enterprises are now investing enough to meet their overall digital goals. McKinsey says companies have to address organizational issues before digital can have a transformative impact on their business. Do the opportunities outweigh the challenges with the C-Suite? Here are 26 reasons digital marketing…

    {grow}in Social- 6 readers -