Rob Petersen

  • A ton of useful information on social media marketing measurement!

    …. On this edition I spend about 45 minutes hanging out with marketing measurement and analytics expert Rob Petersen and, together with some of our {grow} community, we tackle the hardest questions in the field around social media and ROI. A few key ideas from this presentation: Awareness – engagement – ROI … what to expect. When you have…

    {grow}in Social- 11 readers -
  • 33 Inspiring B2B digital marketing case studies

    … By Rob Petersen, {grow} Community Member First, a few depressing facts: 86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute) Benefits from marketing and attribution of results always seem…

    {grow}in Social EMail Content- 28 readers -
  • 26 Reasons Digital Marketing Matters So Much to the C-Suite

    … efforts than ever before and that their enterprises are now investing enough to meet their overall digital goals. McKinsey says companies have to address organizational issues before digital can have a transformative impact on their business. Do the opportunities outweigh the challenges with the C-Suite? Here are 26 reasons digital marketing…

    {grow}in Social- 6 readers -