Rob Petersen

  • A ton of useful information on social media marketing measurement!

    … more!! One of the things I love to do most of all as a college educator is hanging out with students and talking about their business problems. I thought it might be fun to open this opportunity to the world by holding open conversations on Blab. The video embedded below is the first “Social Media Office Hours” program and it is a great one…

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  • 33 Inspiring B2B digital marketing case studies

    … harder for B2B companies than B2C. Maybe it’s because the buying cycle takes longer, more people are involved in purchase decisions and sales are made for rational, not emotional, reasons. Is it harder or are we not looking hard enough? If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI. In this post…

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  • 26 Reasons Digital Marketing Matters So Much to the C-Suite

    … efforts than ever before and that their enterprises are now investing enough to meet their overall digital goals. McKinsey says companies have to address organizational issues before digital can have a transformative impact on their business. Do the opportunities outweigh the challenges with the C-Suite? Here are 26 reasons digital marketing…

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