Rob Petersen

  • A ton of useful information on social media marketing measurement!

    … more!! One of the things I love to do most of all as a college educator is hanging out with students and talking about their business problems. I thought it might be fun to open this opportunity to the world by holding open conversations on Blab. The video embedded below is the first “Social Media Office Hours” program and it is a great one…

    {grow}in Social- 18 readers -
  • 33 Inspiring B2B digital marketing case studies

    … By Rob Petersen, {grow} Community Member First, a few depressing facts: 86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute) Benefits from marketing and attribution of results always seem…

    {grow}in Social EMail Content- 34 readers -
  • 26 Reasons Digital Marketing Matters So Much to the C-Suite

    … efforts than ever before and that their enterprises are now investing enough to meet their overall digital goals. McKinsey says companies have to address organizational issues before digital can have a transformative impact on their business. Do the opportunities outweigh the challenges with the C-Suite? Here are 26 reasons digital marketing…

    {grow}in Social- 6 readers -