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… in the system is laughable from a publicly traded company with hundreds of millions of users. Here are a few of our favorite articles written by Robert: Clix Marketing: AdWords Campaign Settings You May Have Ignored Practical Ecommerce: Unlocking the AdWords Dimensions Tab Small Biz Trends: What Are Callout Extensions? Righteous Marketing: PPC Bonus…
Build Your Budget by eric731 This is a pretty typical part of my initial call with a prospective client. Me: What is the budget for your PPC? Prospective Customer: If I can put in $1 and get out $2, then as much as we need. (laughing) Me: Of course, but how much will the initial budget be while we test and figure out how much comes out for every $1 we put in? Prospective Customer: Hmm.