Robert Caldini

  • Actionable Marketing Guide Summer Reading List

    … to read. Instead, I’ve chosen 5 books that I believe will help inform your marketing activity. Positioning the Battle for Your Mind, Trout and Ries. This slim book defined positioning. Every marketer should read it. Influence by Robert Caldini. Ok. You got me. This one is still in my to-read pile. But it’s key to marketing since you need influence…

    Heidi Cohen/ Heidi Cohen- 30 readers -
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