Robert Cialdini

Robert B. Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University.He is best known for his 1984 book on persuasion and marketing, Influence: The Psychology of Persuasion. Influence has sold over 2 million copies and has been translated into twenty-six languages. It has been listed on the New York Times Business Best Seller List. Fortune Magazine lists Influence in their "75 Smartest Business Books."
Posts about Robert Cialdini
  • Mark Cuban, the first trillionaire and chatbots on the edge

    …” but donors need an emotional hook. It’s hard to fund meaningful systemic initiatives because people are more likely to fund emotional pleas that are short-term fixes. A personal highlight In 2012 I published the first book on influence marketing, Return On Influence. This book would not have been possible without the support and encouragement of Dr. Robert…

    {grow}- 22 readers -
    Earlier about the same topic:
  • 4 Tips to Influence Buyers and Win Social Referrals

    …, retailers can install countdown timers on their websites or create graphics offering discounts or limited-time deals. Also, offering discounts to specific social media platforms followers sparks exclusivity and increases engagement, sales, and referrals on that platform. Bear in mind that seasonal or limited products influence consumers, increase…

    Inside Facebookin Social- 19 readers -
  • Influence and Persuasion: New Insights From Robert Cialdini

    …. Listen to the show to learn more and let us know how works for you. Listen to the show! Key takeaways mentioned in this episode: Ways to subscribe to the Social Media Marketing podcast: What do you think? What are your thoughts on influence and persuasion? Please leave your comments below. Robert Cialdini talks with Michael Stelzner about how to prepare people for a sale with the science of influence. …

    Michael Stelzner/ Social Media Examiner- 23 readers -
  • The disconnect between social media popularity and business effectiveness

    … influence you really need to run a business.” Is that kind of influence sustainable? Can real personal influence be really built on content that is unsubstantiated by personal performance, authority, intellect, or experience? In my book Return On Influence,, Dr. Robert Cialdini (best-selling author of Influence: The Psychology of Persuasion) told me…

    {grow}in Social- 14 readers -
  • 5 Types of Social Proof Most Likely to Impact Conversion

    … need one case study. A lot of businesses don’t have that many ideal customers, since they’re quite niched. It’s a thing to experiment with, though one detailed case study often provides a great deal of social proof. 4. Press mentions It can be very effective to mention that you’ve been featured by some impressive press outlets. Here is an example…

    The Daily Egg- 17 readers -
  • Why You Don’t Get Replies from the Influencers You Contact – IMP#34

    … for this episode. Links & Resources Podcast episode with Dan Andrews: location independent lifestyle & more. Book: Influence by Robert Cialdini – great resource for many things, including outreach marketing. Book: Never Eat Alone by Keith Ferrazzi and Tahl Raz – all about networking and outreach. Neil Patel recommends finding…

    IM Impactin Affiliate- 32 readers -
  • 3 Psychologically Proven Ways to Convert More Landing Page Visitors

    … MOFU offers (16% and 28%.) For a step-by-step on how to remove the navigation bar yourself, check out this post. Be mindful of the minuscule Often times it's the littlest things that make the biggest difference. This concept drove Dr. Robert Cialdini to explore the door-to-door donation request process of the American Cancer Society to uncover…

    Carly Stec/ The IMPACT Blog- 12 readers -
  • The Power of Psychological Marketing

    … hopefully get them moving in a direction to more happiness, money, or self esteem. (Everyone looks for these 3 things). Please note that I’m assuming integrity to your fellow man in this post.. I will now take you through a journey of marketing principles, listed out by Robert Cialdini whose book Influence: The Psychology of Persuasion is one…

    Damian Nixey/ E-Web Marketing- 16 readers -
  • Four ways social media impacts emotional branding

    … lately on the future of social media and I end with a quote from Dr. Robert Cialdini. When I asked Dr. Cialdini a few years ago about standing out in an information-dense world, he replied, “Be more human.” That advice seems so simple and yet I think that is the “killer app” for emotional branding through content. Ultimately, people buy from…

    {grow}in Social Google Twitter- 12 readers -
  • 5 Landing Page Mistakes that Are Drowning Your Conversions

    …). Including verbs and adverbs in your CTA’s will result in higher clickthrough rates, according to Adam Rifkin’s research. Research by Dr Robert Cialdini, of Arizona State University, found that people are more likely to take action when minimal parameters are set. For example, a donation request that states, “Would you be willing to give…

    George Mathew/ The Daily Eggin Social- 39 readers -
  • The 7 Keys to List Posts that Are Worth Writing (and Reading)

    …, if at all. One of them, for whatever reason, is that we get a tiny bit mesmerized by numbers. When we see a number in a headline, part of our brains gets activated (what persuasion scholar Robert Cialdini calls a Click, Whirr response), and we’re that much more likely to take an action — like, say, clicking on that headline to check out the whole…

    Sonia Simone/ Copybloggerin Content Blogging- 27 readers -
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