Robert Cialdini

Robert B. Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University.He is best known for his 1984 book on persuasion and marketing, Influence: The Psychology of Persuasion. Influence has sold over 2 million copies and has been translated into twenty-six languages. It has been listed on the New York Times Business Best Seller List. Fortune Magazine lists Influence in their "75 Smartest Business Books."
Posts about Robert Cialdini
    • Mark Cuban, the first trillionaire and chatbots on the edge

      By Mark Schaefer To me, SXSW is the most exciting place in the world, featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing. I did my best to pluck out a few meaningful sessions and here are some interesting highlights I picked up from my trip. This is PART TWO of my report from Austin. You can see my earlier notes here.

      {grow}- 12 readers -
  • 4 Tips to Influence Buyers and Win Social Referrals

    … of reviews, case studies and product descriptions, as 50 percent of consumers compare prices and check for promotions, product reviews and information before or while shopping. Having mobile-optimized content on your webpage and social media profile aids consumers in making informed purchases and increases referrals as you establish authority as a thought…

    Inside Facebookin Social- 13 readers -
  • Influence and Persuasion: New Insights From Robert Cialdini

    … Do you want to persuade more people to become customers? Wondering what the latest science on influence and persuasion has to say? To discover new ways to prepare people for a sale, I interview Dr. Robert Cialdini, author of Influence and Pre-Suasion. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from…

    Michael Stelzner/ Social Media Examiner- 16 readers -
  • The disconnect between social media popularity and business effectiveness

    … influence you really need to run a business.” Is that kind of influence sustainable? Can real personal influence be really built on content that is unsubstantiated by personal performance, authority, intellect, or experience? In my book Return On Influence,, Dr. Robert Cialdini (best-selling author of Influence: The Psychology of Persuasion) told me…

    {grow}in Social- 12 readers -
  • 5 Types of Social Proof Most Likely to Impact Conversion

    … to focus on Y and can finally focus on Z.” Y is the painpoint and Z is what the customer wants to be doing instead. This is a very simple formula. Nevertheless, if you can find a testimonial that follows this format, you’re going to be in a good place. Here is an example of how a testimonial can be used on a homepage. Notice how the testimonial does…

    The Daily Egg- 8 readers -
  • Why You Don’t Get Replies from the Influencers You Contact – IMP#34

    … for this episode. Links & Resources Podcast episode with Dan Andrews: location independent lifestyle & more. Book: Influence by Robert Cialdini – great resource for many things, including outreach marketing. Book: Never Eat Alone by Keith Ferrazzi and Tahl Raz – all about networking and outreach. Neil Patel recommends finding…

    IM Impactin Affiliate- 26 readers -
  • 3 Psychologically Proven Ways to Convert More Landing Page Visitors

    … MOFU offers (16% and 28%.) For a step-by-step on how to remove the navigation bar yourself, check out this post. Be mindful of the minuscule Often times it's the littlest things that make the biggest difference. This concept drove Dr. Robert Cialdini to explore the door-to-door donation request process of the American Cancer Society to uncover…

    Carly Stec/ The IMPACT Blog- 9 readers -
  • The Power of Psychological Marketing

    … hopefully get them moving in a direction to more happiness, money, or self esteem. (Everyone looks for these 3 things). Please note that I’m assuming integrity to your fellow man in this post.. I will now take you through a journey of marketing principles, listed out by Robert Cialdini whose book Influence: The Psychology of Persuasion is one…

    Damian Nixey/ E-Web Marketing- 15 readers -
  • Four ways social media impacts emotional branding

    … Here are a few of the marketing philosophies I uphold, which will explain the rest of this post on social media and emotional branding: We build relationships with brands like we build relationships with our friends. It takes many positive interactions over a period of time. Loyalty trumps everything. If the world turns upside-down, your…

    {grow}in Social Google Twitter- 10 readers -
  • 5 Landing Page Mistakes that Are Drowning Your Conversions

    …). Including verbs and adverbs in your CTA’s will result in higher clickthrough rates, according to Adam Rifkin’s research. Research by Dr Robert Cialdini, of Arizona State University, found that people are more likely to take action when minimal parameters are set. For example, a donation request that states, “Would you be willing to give…

    George Mathew/ The Daily Eggin Social- 25 readers -
  • The 7 Keys to List Posts that Are Worth Writing (and Reading)

    … for electrical engineers won’t work at all on an audience of Hello Kitty cosplay enthusiasts. (Although there may well be some overlap.) Pro tip: Some of your best-performing list posts can come from strong, interesting, problem-solving content that you realize, after it’s mostly written, can be lightly re-organized into a numbered list. #2…

    Sonia Simone/ Copybloggerin Content Blogging- 21 readers -
  • Teach Before You Sell with Educational Lead Generation Offers

    … to the author Robert Cialdini (who literally wrote the book on Influence, creatively called Influence) there are 6 laws of influence and one is the law of reciprocity. The law of reciprocity states that when a person or company provides something of value, the other side will want to return the favor. For AdWords advertisers that means that because you…

    WordStreamin Paid Search Twitter- 10 readers -
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