Robert Cialdini

Robert B. Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University.He is best known for his 1984 book on persuasion and marketing, Influence: The Psychology of Persuasion. Influence has sold over 2 million copies and has been translated into twenty-six languages. It has been listed on the New York Times Business Best Seller List. Fortune Magazine lists Influence in their "75 Smartest Business Books."
Posts about Robert Cialdini
  • 4 Tips to Influence Buyers and Win Social Referrals

    … in most countries except for France. This is because Amazon.fr changed the promotion and charged one franc (10 cents) for shipping instead of making it free. Research by UPS proves that 93 percent of shoppers will take action to qualify for free shipping, so offering it yields better customer satisfaction, more sales and an increased chance…

    Inside Facebookin Social- 11 readers -
  • Influence and Persuasion: New Insights From Robert Cialdini

    … Do you want to persuade more people to become customers? Wondering what the latest science on influence and persuasion has to say? To discover new ways to prepare people for a sale, I interview Dr. Robert Cialdini, author of Influence and Pre-Suasion. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from…

    Michael Stelzner/ Social Media Examiner- 11 readers -
  • The disconnect between social media popularity and business effectiveness

    … influence you really need to run a business.” Is that kind of influence sustainable? Can real personal influence be really built on content that is unsubstantiated by personal performance, authority, intellect, or experience? In my book Return On Influence,, Dr. Robert Cialdini (best-selling author of Influence: The Psychology of Persuasion) told me…

    {grow}in Social- 11 readers -
  • 5 Types of Social Proof Most Likely to Impact Conversion

    … influence our own decisions. According to social psychologist Robert Cialdini, it has a powerful effect on people, serving as valid evidence that it’s okay to do something, if only because others are doing it too. When used on a website, it can dramatically boost conversions. There are many different forms of social proof. Each one has its own…

    The Daily Egg- 7 readers -
  • Why You Don’t Get Replies from the Influencers You Contact – IMP#34

    … A tried and true method of getting more traffic and getting traction for your business is collaboration. Specifically, collaboration with people and companies that are ahead of you in the game – those that have greater reach than you and can give you access to audiences you can’t otherwise reach. This is the basis of guest posting, JV promotions…

    IM Impactin Affiliate- 25 readers -
  • 3 Psychologically Proven Ways to Convert More Landing Page Visitors

    … MOFU offers (16% and 28%.) For a step-by-step on how to remove the navigation bar yourself, check out this post. Be mindful of the minuscule Often times it's the littlest things that make the biggest difference. This concept drove Dr. Robert Cialdini to explore the door-to-door donation request process of the American Cancer Society to uncover…

    Carly Stec/ The IMPACT Blog- 7 readers -
  • The Power of Psychological Marketing

    … hopefully get them moving in a direction to more happiness, money, or self esteem. (Everyone looks for these 3 things). Please note that I’m assuming integrity to your fellow man in this post.. I will now take you through a journey of marketing principles, listed out by Robert Cialdini whose book Influence: The Psychology of Persuasion is one…

    Damian Nixey/ E-Web Marketing- 13 readers -
  • Four ways social media impacts emotional branding

    … lately on the future of social media and I end with a quote from Dr. Robert Cialdini. When I asked Dr. Cialdini a few years ago about standing out in an information-dense world, he replied, “Be more human.” That advice seems so simple and yet I think that is the “killer app” for emotional branding through content. Ultimately, people buy from…

    {grow}in Social Google Twitter- 7 readers -
  • 5 Landing Page Mistakes that Are Drowning Your Conversions

    …). Including verbs and adverbs in your CTA’s will result in higher clickthrough rates, according to Adam Rifkin’s research. Research by Dr Robert Cialdini, of Arizona State University, found that people are more likely to take action when minimal parameters are set. For example, a donation request that states, “Would you be willing to give…

    George Mathew/ The Daily Eggin Social- 21 readers -
  • The 7 Keys to List Posts that Are Worth Writing (and Reading)

    …, if at all. One of them, for whatever reason, is that we get a tiny bit mesmerized by numbers. When we see a number in a headline, part of our brains gets activated (what persuasion scholar Robert Cialdini calls a Click, Whirr response), and we’re that much more likely to take an action — like, say, clicking on that headline to check out the whole…

    Sonia Simone/ Copybloggerin Content Blogging- 16 readers -
  • Teach Before You Sell with Educational Lead Generation Offers

    … to the author Robert Cialdini (who literally wrote the book on Influence, creatively called Influence) there are 6 laws of influence and one is the law of reciprocity. The law of reciprocity states that when a person or company provides something of value, the other side will want to return the favor. For AdWords advertisers that means that because you…

    WordStreamin Paid Search Twitter- 6 readers -
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