Robert Cialdini

Robert B. Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University.He is best known for his 1984 book on persuasion and marketing, Influence: The Psychology of Persuasion. Influence has sold over 2 million copies and has been translated into twenty-six languages. It has been listed on the New York Times Business Best Seller List. Fortune Magazine lists Influence in their "75 Smartest Business Books."
Posts about Robert Cialdini
  • Mark Cuban, the first trillionaire and chatbots on the edge

    … earlier notes here. Automated Assistant Revolution Many predicted that consumers would be spending more time with chatbots than real people. But research shows that 70 percent of chatbots are not meeting consumer needs or brand expectations. Panelists from Twitter, Facebook, and Viber explored the gap between the reality and expectations. Still…

    {grow}- 18 readers -
  • 4 Tips to Influence Buyers and Win Social Referrals

    … revenue and referrals during the set period. A perfect example is pumpkin spice latte from Starbucks, which is offered only during the fall. Coupons and refer to gain discounts Seasoned marketing managers constantly use coupons as a tool to increase purchases and referrals and influence purchase intention. Research by NCH reveals that 315 billion coupons…

    Inside Facebookin Social- 13 readers -
  • Influence and Persuasion: New Insights From Robert Cialdini

    … Do you want to persuade more people to become customers? Wondering what the latest science on influence and persuasion has to say? To discover new ways to prepare people for a sale, I interview Dr. Robert Cialdini, author of Influence and Pre-Suasion. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from…

    Michael Stelzner/ Social Media Examiner- 20 readers -
  • The disconnect between social media popularity and business effectiveness

    … By Mark W. Schaefer A few weeks ago, I had a conversation with a reader of the blog and he made an offhand comment that is still haunting me. This is what he said: “Of course it is possible to have a huge social media presence and look like a big deal while doing very little. You can automate just about everything.” Reflecting on this, it’s…

    {grow}in Social- 13 readers -
  • 5 Types of Social Proof Most Likely to Impact Conversion

    … influence our own decisions. According to social psychologist Robert Cialdini, it has a powerful effect on people, serving as valid evidence that it’s okay to do something, if only because others are doing it too. When used on a website, it can dramatically boost conversions. There are many different forms of social proof. Each one has its own…

    The Daily Egg- 10 readers -
  • Why You Don’t Get Replies from the Influencers You Contact – IMP#34

    … A tried and true method of getting more traffic and getting traction for your business is collaboration. Specifically, collaboration with people and companies that are ahead of you in the game – those that have greater reach than you and can give you access to audiences you can’t otherwise reach. This is the basis of guest posting, JV promotions…

    IM Impactin Affiliate- 27 readers -
  • 3 Psychologically Proven Ways to Convert More Landing Page Visitors

    … were 2x as likely to donate. In terms of your landing pages, even the smallest of changes can yield serious results. For example, Michael Aagaard from Content Verve conducted four different A/B tests to determine what effect the wording of the privacy policy on a signup form had on the sign-up rate. All of the tests were compared against a control…

    Carly Stec/ The IMPACT Blog- 9 readers -
  • The Power of Psychological Marketing

    … CHANGE starts with you, not with some snake oil miracle product, cure, or remedy that a loaded company creates, and markets to you shamelessly. It starts with you, and the best in the business know that, and design products to get you thinking that very way. I’m going to reference 6 Psychological Marketing Principles by Robert Cialdini from his…

    Damian Nixey/ E-Web Marketing- 15 readers -
  • Four ways social media impacts emotional branding

    … lately on the future of social media and I end with a quote from Dr. Robert Cialdini. When I asked Dr. Cialdini a few years ago about standing out in an information-dense world, he replied, “Be more human.” That advice seems so simple and yet I think that is the “killer app” for emotional branding through content. Ultimately, people buy from…

    {grow}in Social Google Twitter- 10 readers -
  • 5 Landing Page Mistakes that Are Drowning Your Conversions

    …). Including verbs and adverbs in your CTA’s will result in higher clickthrough rates, according to Adam Rifkin’s research. Research by Dr Robert Cialdini, of Arizona State University, found that people are more likely to take action when minimal parameters are set. For example, a donation request that states, “Would you be willing to give…

    George Mathew/ The Daily Eggin Social- 30 readers -
  • The 7 Keys to List Posts that Are Worth Writing (and Reading)

    …, if at all. One of them, for whatever reason, is that we get a tiny bit mesmerized by numbers. When we see a number in a headline, part of our brains gets activated (what persuasion scholar Robert Cialdini calls a Click, Whirr response), and we’re that much more likely to take an action — like, say, clicking on that headline to check out the whole…

    Sonia Simone/ Copybloggerin Content Blogging- 23 readers -
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