Robert Cialdini

Robert B. Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University.He is best known for his 1984 book on persuasion and marketing, Influence: The Psychology of Persuasion. Influence has sold over 2 million copies and has been translated into twenty-six languages. It has been listed on the New York Times Business Best Seller List. Fortune Magazine lists Influence in their "75 Smartest Business Books."
Posts about Robert Cialdini
    • 4 Tips to Influence Buyers and Win Social Referrals

      Retailers are always in search of new customers, and social media is an untapped gold mine for customer acquisition. Research by CeBIT shows that 74 percent of consumers rely on social media to influence their purchasing decisions. One of the secrets to milking social media of buyers is social referrals, as 81 percent of consumers are influenced by their friends’ posts on soci ...

      Inside Facebookin Social- 7 readers -
    • Influence and Persuasion: New Insights From Robert Cialdini

      Do you want to persuade more people to become customers? Wondering what the latest science on influence and persuasion has to say? To discover new ways to prepare people for a sale, I interview Dr. Robert Cialdini, author of Influence and Pre-Suasion. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner.

      Michael Stelzner/ Social Media Examiner- 10 readers -
  • The disconnect between social media popularity and business effectiveness

    …. Stay centered. Do great work. Be kind to people and help them. Sure, some people fake it, but today anybody, anywhere can also build real influence on the web. And that is such a powerful and amazing opportunity. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best…

    {grow}in Social- 10 readers -
  • 5 Types of Social Proof Most Likely to Impact Conversion

    … influence our own decisions. According to social psychologist Robert Cialdini, it has a powerful effect on people, serving as valid evidence that it’s okay to do something, if only because others are doing it too. When used on a website, it can dramatically boost conversions. There are many different forms of social proof. Each one has its own…

    The Daily Egg- 6 readers -
  • Why You Don’t Get Replies from the Influencers You Contact – IMP#34

    … A tried and true method of getting more traffic and getting traction for your business is collaboration. Specifically, collaboration with people and companies that are ahead of you in the game – those that have greater reach than you and can give you access to audiences you can’t otherwise reach. This is the basis of guest posting, JV promotions…

    IM Impactin Affiliate- 21 readers -
  • 3 Psychologically Proven Ways to Convert More Landing Page Visitors

    … MOFU offers (16% and 28%.) For a step-by-step on how to remove the navigation bar yourself, check out this post. Be mindful of the minuscule Often times it's the littlest things that make the biggest difference. This concept drove Dr. Robert Cialdini to explore the door-to-door donation request process of the American Cancer Society to uncover…

    Carly Stec/ The IMPACT Blog- 5 readers -
  • The Power of Psychological Marketing

    … hopefully get them moving in a direction to more happiness, money, or self esteem. (Everyone looks for these 3 things). Please note that I’m assuming integrity to your fellow man in this post.. I will now take you through a journey of marketing principles, listed out by Robert Cialdini whose book Influence: The Psychology of Persuasion is one…

    Damian Nixey/ E-Web Marketing- 10 readers -
  • Four ways social media impacts emotional branding

    … lately on the future of social media and I end with a quote from Dr. Robert Cialdini. When I asked Dr. Cialdini a few years ago about standing out in an information-dense world, he replied, “Be more human.” That advice seems so simple and yet I think that is the “killer app” for emotional branding through content. Ultimately, people buy from…

    {grow}in Social Google Twitter- 6 readers -
  • 5 Landing Page Mistakes that Are Drowning Your Conversions

    … an impact. It doesn’t end with this. There are other mistakes that can sound the death-bell for conversions. Let’s dive in. Source: 1. Disconnect between the ad and the landing page copy “Want to know how to deal a serious blow to your landing page conversions? Have the landing page look different from the online advertisement…

    George Mathew/ The Daily Eggin Social- 16 readers -
  • The 7 Keys to List Posts that Are Worth Writing (and Reading)

    …, if at all. One of them, for whatever reason, is that we get a tiny bit mesmerized by numbers. When we see a number in a headline, part of our brains gets activated (what persuasion scholar Robert Cialdini calls a Click, Whirr response), and we’re that much more likely to take an action — like, say, clicking on that headline to check out the whole…

    Sonia Simone/ Copybloggerin Content Blogging- 14 readers -
  • Teach Before You Sell with Educational Lead Generation Offers

    … to the author Robert Cialdini (who literally wrote the book on Influence, creatively called Influence) there are 6 laws of influence and one is the law of reciprocity. The law of reciprocity states that when a person or company provides something of value, the other side will want to return the favor. For AdWords advertisers that means that because you…

    WordStreamin Paid Search Twitter- 6 readers -
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