Robert Cialdini

Robert B. Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University.He is best known for his 1984 book on persuasion and marketing, Influence: The Psychology of Persuasion. Influence has sold over 2 million copies and has been translated into twenty-six languages. It has been listed on the New York Times Business Best Seller List. Fortune Magazine lists Influence in their "75 Smartest Business Books."
Posts about Robert Cialdini
  • Mark Cuban, the first trillionaire and chatbots on the edge

    …” but donors need an emotional hook. It’s hard to fund meaningful systemic initiatives because people are more likely to fund emotional pleas that are short-term fixes. A personal highlight In 2012 I published the first book on influence marketing, Return On Influence. This book would not have been possible without the support and encouragement of Dr. Robert…

    {grow}- 22 readers -
    Earlier about the same topic:
  • 4 Tips to Influence Buyers and Win Social Referrals

    … on social media and word of mouth from consumer to consumer due to the seamless and informative content available on the business’ webpage or social profile. Offer free shipping Right after considering the quality and pricing of your product, the next thought of consumers when making purchases will be shipping costs, but removing the elephant in the room…

    Inside Facebookin Social- 19 readers -
  • Influence and Persuasion: New Insights From Robert Cialdini

    …. Listen to the show to learn more and let us know how Assistant.to works for you. Listen to the show! http://traffic.libsyn.com/socialmediamarketing/SocialMediaMarketing-218-16-10-07.mp3 Key takeaways mentioned in this episode: Ways to subscribe to the Social Media Marketing podcast: What do you think? What are your thoughts on influence and persuasion? Please leave your comments below. Robert Cialdini talks with Michael Stelzner about how to prepare people for a sale with the science of influence. …

    Michael Stelzner/ Social Media Examiner- 23 readers -
  • The disconnect between social media popularity and business effectiveness

    … a level of complexity to the business world. What is true? Who is to be believed? “There is often a disconnect,” explained Mitch Joel, President digital agency Mirum. “The ability to drive results for a company has little relation to your ability to create compelling content for your audience. I’m not sure that most people who consume the content…

    {grow}in Social- 14 readers -
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