Robert Cialdini

Robert B. Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University.He is best known for his 1984 book on persuasion and marketing, Influence: The Psychology of Persuasion. Influence has sold over 2 million copies and has been translated into twenty-six languages. It has been listed on the New York Times Business Best Seller List. Fortune Magazine lists Influence in their "75 Smartest Business Books."
Posts about Robert Cialdini
  • 4 Tips to Influence Buyers and Win Social Referrals

    … of something exclusive, and retailers can exploit this. One of Robert Cialdini’s principles of persuasion includes scarcity. Using scarcity in retail marketing can skyrocket sales and social referrals, as no one wants to lose out on something limited. In fundamental economics, the less there is of something, the more valuable it is. In application…

    Inside Facebookin Social- 13 readers -
  • Influence and Persuasion: New Insights From Robert Cialdini

    … Do you want to persuade more people to become customers? Wondering what the latest science on influence and persuasion has to say? To discover new ways to prepare people for a sale, I interview Dr. Robert Cialdini, author of Influence and Pre-Suasion. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from…

    Michael Stelzner/ Social Media Examiner- 13 readers -
  • The disconnect between social media popularity and business effectiveness

    …. Stay centered. Do great work. Be kind to people and help them. Sure, some people fake it, but today anybody, anywhere can also build real influence on the web. And that is such a powerful and amazing opportunity. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best…

    {grow}in Social- 12 readers -
  • 5 Types of Social Proof Most Likely to Impact Conversion

    … need one case study. A lot of businesses don’t have that many ideal customers, since they’re quite niched. It’s a thing to experiment with, though one detailed case study often provides a great deal of social proof. 4. Press mentions It can be very effective to mention that you’ve been featured by some impressive press outlets. Here is an example…

    The Daily Egg- 7 readers -
  • Why You Don’t Get Replies from the Influencers You Contact – IMP#34

    … for this episode. Links & Resources Podcast episode with Dan Andrews: location independent lifestyle & more. Book: Influence by Robert Cialdini – great resource for many things, including outreach marketing. Book: Never Eat Alone by Keith Ferrazzi and Tahl Raz – all about networking and outreach. Neil Patel recommends finding…

    IM Impactin Affiliate- 26 readers -
  • 3 Psychologically Proven Ways to Convert More Landing Page Visitors

    … were 2x as likely to donate. In terms of your landing pages, even the smallest of changes can yield serious results. For example, Michael Aagaard from Content Verve conducted four different A/B tests to determine what effect the wording of the privacy policy on a signup form had on the sign-up rate. All of the tests were compared against a control…

    Carly Stec/ The IMPACT Blog- 8 readers -
  • The Power of Psychological Marketing

    … of Psychological Marketing Shall We? Let me start by clarifying something for you. If you think consumers make rational purchasing decisions based on the pros and con’s of buying a certain product, or on the price, you are horribly mistaken (an extremely large portion of the time), which of course is not your fault. Modern Media has a substantial amount…

    Damian Nixey/ E-Web Marketing- 14 readers -
  • Four ways social media impacts emotional branding

    … lately on the future of social media and I end with a quote from Dr. Robert Cialdini. When I asked Dr. Cialdini a few years ago about standing out in an information-dense world, he replied, “Be more human.” That advice seems so simple and yet I think that is the “killer app” for emotional branding through content. Ultimately, people buy from…

    {grow}in Social Google Twitter- 8 readers -
  • 5 Landing Page Mistakes that Are Drowning Your Conversions

    …). Including verbs and adverbs in your CTA’s will result in higher clickthrough rates, according to Adam Rifkin’s research. Research by Dr Robert Cialdini, of Arizona State University, found that people are more likely to take action when minimal parameters are set. For example, a donation request that states, “Would you be willing to give…

    George Mathew/ The Daily Eggin Social- 22 readers -
  • The 7 Keys to List Posts that Are Worth Writing (and Reading)

    …, if at all. One of them, for whatever reason, is that we get a tiny bit mesmerized by numbers. When we see a number in a headline, part of our brains gets activated (what persuasion scholar Robert Cialdini calls a Click, Whirr response), and we’re that much more likely to take an action — like, say, clicking on that headline to check out the whole…

    Sonia Simone/ Copybloggerin Content Blogging- 17 readers -
  • Teach Before You Sell with Educational Lead Generation Offers

    … to the author Robert Cialdini (who literally wrote the book on Influence, creatively called Influence) there are 6 laws of influence and one is the law of reciprocity. The law of reciprocity states that when a person or company provides something of value, the other side will want to return the favor. For AdWords advertisers that means that because you…

    WordStreamin Paid Search Twitter- 7 readers -
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