Robert Glazer

  • A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

    … to improve its email databases to promote one of its bestselling authors, it opted to use a sweepstakes, so two offers were created for A/B testing. After the images, headlines and audience were settled on, the promotion dropped, and the Facebook ad generated 60,000 emails–37 percent more than expected. What’s more, that list can also be used to improve…

    AllFacebookin Facebook Twitter- 11 readers -
  • Why don’t we talk to children about business?

    … This article was originally published at These were the answers to the question “What do you want to be when you grow up?” in my daughter’s fifth-grade yearbook, But one response — from Chloe, my daughter — was very different from the others: marketer. After getting a look from my wife and snickers from friends, I asked why she…

    Acceleration Partners- 4 readers -
  • 4 Reasons You Should Help Employees Leave Your Company Gracefully

    … This article was originally published at “Do you have a moment? Can we talk?” Business leaders immediately feel a sense of dread when they hear these questions. They fear that another person is giving notice, and they assume the departure will lead to expensive and time-consuming complications. No leader likes to see valuable team…

    Acceleration Partners- 6 readers -
  • Not Your Grandma’s Couponing: How to Modernize Your Coupon Strategy

    … This post was originally published at Kissmetrics If the term “couponing” conjures images of your grandma clipping tiny newspaper squares or “extreme couponers” toeing the hoarder line, then you have a pretty antiquated take on it —chances are your business does, too. When it comes to digital couponing strategies, many companies are stuck…

    Acceleration Partnersin How To's- 9 readers -
  • How Glassdoor Can Help Predict a Company’s Trajectory

    This article was originally published at Yahoo Small Business A few short years ago, Karmaloop and Nasty Gal were industry darlings. Both fashion companies made more than $100 million in revenue before falling on hard times in an otherwise growing marketplace. Karmaloop declared bankruptcy, and Nasty Gal endured three rounds of layoffs before the founder stepped down as CEO.

    Acceleration Partners- 12 readers -
  • Catch Bob Glazer Speaking at IRCE

    … Are you going to IRCE? Don’t miss an opportunity to hear AP founder and managing director Robert Glazer speak. He’ll be delivering a presentation with Greg Hintz, vice president of strategy and corporate development at Shutterfly on why second-generation affiliate programs are producing better results. The presentation will walk through…

    Acceleration Partners- 4 readers -
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