Robert Glazer

  • A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

    … drive, you must consider a number of factors that often vary by industry vertical, including Creative refresh (click-through rates and conversions can drop drastically after running the same creative to the same audiences for more than one week. A creative refresh can keep your ads performing), test timing (look at when an ad performs the best…

    AllFacebookin Facebook Twitter- 22 readers -
  • Why don’t we talk to children about business?

    … This article was originally published at SheKnows.com These were the answers to the question “What do you want to be when you grow up?” in my daughter’s fifth-grade yearbook, But one response — from Chloe, my daughter — was very different from the others: marketer. After getting a look from my wife and snickers from friends, I asked why she…

    Acceleration Partners- 6 readers -
  • 4 Reasons You Should Help Employees Leave Your Company Gracefully

    … This article was originally published at CEO.com “Do you have a moment? Can we talk?” Business leaders immediately feel a sense of dread when they hear these questions. They fear that another person is giving notice, and they assume the departure will lead to expensive and time-consuming complications. No leader likes to see valuable team…

    Acceleration Partners- 11 readers -
  • Not Your Grandma’s Couponing: How to Modernize Your Coupon Strategy

    … This post was originally published at Kissmetrics If the term “couponing” conjures images of your grandma clipping tiny newspaper squares or “extreme couponers” toeing the hoarder line, then you have a pretty antiquated take on it —chances are your business does, too. When it comes to digital couponing strategies, many companies are stuck…

    Acceleration Partnersin How To's- 13 readers -
  • How Glassdoor Can Help Predict a Company’s Trajectory

    … This article was originally published at Yahoo Small Business A few short years ago, Karmaloop and Nasty Gal were industry darlings. Both fashion companies made more than $100 million in revenue before falling on hard times in an otherwise growing marketplace. Karmaloop declared bankruptcy, and Nasty Gal endured three rounds of layoffs before…

    Acceleration Partnersin How To's- 16 readers -
  • Catch Bob Glazer Speaking at IRCE

    … Are you going to IRCE? Don’t miss an opportunity to hear AP founder and managing director Robert Glazer speak. He’ll be delivering a presentation with Greg Hintz, vice president of strategy and corporate development at Shutterfly on why second-generation affiliate programs are producing better results. The presentation will walk through…

    Acceleration Partners- 6 readers -