Robert Glazer

  • An Insider’s Look at Generation One of Affiliate Marketing

    … Affiliate marketing began in the late 1990s. Amazon is generally credited as the first company to launch an affiliate program. This program still exists in the form of Amazon Associates, which is probably the largest in the world. Associates linked their websites to Amazon books and received commissions when those people made purchases. Another…

    Acceleration Partnersin Affiliate- 14 readers -
  • Performance Partnerships Book Launches Today!

    … relationships, transparency and outcomes are measured in an integrated fashion—is the future you should be working on now, ” —Christine Day, CEO, LUVO Inc, Former CEO lululemon athletica Performance Partnerships has been a labor of love for Robert and our AP team. A masterful blend of storytelling, case studies, expert insight, and practical solutions…

    Acceleration Partnersin Affiliate- 18 readers -
  • Performance Partnerships Book Available Soon!

    … The countdown is on! Next week, Bob Glazer’s book, Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing will officially launch. This means that, on Tuesday, May 9th, you’ll be able to get your hands on a book that will give the world the first in-depth look at the affiliate (performance…

    Acceleration Partnersin Affiliate- 17 readers -
  • A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

    … media. So why not try Facebook if you’re seeking to quickly cultivate a thriving email list? It’s all about leveraging the tools available to you to reach more potential customers. When done properly, the subscribers will come pouring in, and your brand will be immersed in a sea of new followers and fans, all inviting you to tell them more about it. Robert Glazer is the founder and managing director of performance marketing firm Acceleration Partners. Image courtesy of Shutterstock. …

    AllFacebookin Facebook Twitter- 27 readers -
  • Why don’t we talk to children about business?

    … This article was originally published at These were the answers to the question “What do you want to be when you grow up?” in my daughter’s fifth-grade yearbook, But one response — from Chloe, my daughter — was very different from the others: marketer. After getting a look from my wife and snickers from friends, I asked why she…

    Acceleration Partners- 8 readers -
  • 4 Reasons You Should Help Employees Leave Your Company Gracefully

    … This article was originally published at “Do you have a moment? Can we talk?” Business leaders immediately feel a sense of dread when they hear these questions. They fear that another person is giving notice, and they assume the departure will lead to expensive and time-consuming complications. No leader likes to see valuable team…

    Acceleration Partners- 15 readers -
  • Not Your Grandma’s Couponing: How to Modernize Your Coupon Strategy

    … This post was originally published at Kissmetrics If the term “couponing” conjures images of your grandma clipping tiny newspaper squares or “extreme couponers” toeing the hoarder line, then you have a pretty antiquated take on it —chances are your business does, too. When it comes to digital couponing strategies, many companies are stuck…

    Acceleration Partnersin How To's- 15 readers -
  • How Glassdoor Can Help Predict a Company’s Trajectory

    … the founder stepped down as CEO. These outcomes may not have been surprising to employees — or those following the increasingly negative feedback on Glassdoor. When you look at the feedback for Karmaloop and Nasty Gal, you see common trends dating back to 2013: Both companies maintain overall ratings around two out of five stars, with pretty…

    Acceleration Partnersin How To's- 19 readers -
  • Catch Bob Glazer Speaking at IRCE

    … Are you going to IRCE? Don’t miss an opportunity to hear AP founder and managing director Robert Glazer speak. He’ll be delivering a presentation with Greg Hintz, vice president of strategy and corporate development at Shutterfly on why second-generation affiliate programs are producing better results. The presentation will walk through…

    Acceleration Partners- 9 readers -
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