Robert Kozinets

  • What is Netnography?

    … of individual peoples and cultures) that analyses the free behaviour of individuals on the Internet that uses online marketing research techniques to provide useful insights. The term was coined by Robert Kozinets. Netnography compiles and analyzes data about the free social behavior of individuals on the Internet. The key is that this data…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
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