Robert Kozinets

  • What is Netnography?

    … media data (geotagged) to analyze the social interactions and preferences of customers based on a defined area. PersonaX can draw a radius around any location you choose, and “scrape” all kinds of data from people within that area. The Definition of Netnography Netnography is the branch of ethnography (the scientific description of the customs…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
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