Robert Rose

Robert Peter Rose (6 February 1952 – 12 May 1999) was an Australian sportsman who played Australian rules football in the VFL and First-class cricket during the 1970s. Following a car accident in 1974 he became a quadriplegic.
Posts about Robert Rose
    • Why Joe Pulizzi and I disagree on today’s content marketing dynamics

      By Mark Schaefer In a recent This Old Marketing podcast episode, Robert Rose and Joe Pulizzi of the Content Marketing Institute had a lengthy section disagreeing with two of my conclusions from a recent blog post. Which is … excellent. People don’t disagree with each other enough in this field of marketing, so I am incredibly grateful for these gentlemen and their willingne ...

      {grow}in Content- 32 readers -
  • Content Marketing Definition

    …, retain one. Without mid to bottom-funnel content a brand cannot efficiently harvest it’s audience for new business. Chad Pollitt – Relevance 43. Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective…

    Heidi Cohen/ Heidi Cohenin Content- 50 readers -
  • 2016 Content Marketing World Take-aways

    … yourself: “What original insight am I adding to the conversation that’s going to be very different from what’s already out there?” Editor’s note: Cleary is affectionately known as “The Marketing Tools Guy”. He’s the go-to resource for many top influencers. His blog is worth your time. Content marketing has grown up during the last couple of years…

    Heidi Cohen/ Heidi Cohenin Content- 31 readers -
  • Content Marketing World Authors

    …!) Carlos Hidalgo, Driving Demand Carla Johnson and Robert Rose, Experiences Arnie Kuenn, Content Marketing Works Jason Miller, Welcome To The Funnel Joe Pulizzi, Epic Content Marketing, and Content, Inc. Adele Revella, Buyer Personas Paul Roetzer, The Marketing Performance Blueprint Tim Riesterer, Three Value Conversations If you haven’t signed up…

    Heidi Cohen/ Heidi Cohenin Content- 26 readers -
  • How To Create Must-Read Recurring Content Columns

    … Krugman and David Brooks. Or take a broader view with a regular feature on a category like sports. When I worked at The Economist, the Obituary was the most popular column. No surprise. It’s gossip Economist-style. Regular recurring content columns I wrote a regular biweekly column for ClickZ called Actionable Analysis. I get the power of recurring…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 15 readers -
  • Social Media Marketing World 2016 Influencer Roundup

    … 39 Social Media Marketing Experts: What To Add To Your Plans Feel overwhelmed by social media marketing? You’re not alone. Social media is constant firehose of information. Using it for your company’s marketing efforts can be daunting, especially if you’ve got a limited budget and resources. But what if you only had to do one thing…

    Heidi Cohen/ Heidi Cohenin Social EMail- 32 readers -
  • Expert Content Marketing Advice: 13 Tactics To Improve Your Results

    …: @MktgWithMeaning) Erin Monday of Lenovo (Twitter handle: @ErinMonday) Lee Odden of TopRank Online Marketing (Twitter handle: @LeeOdden) Matthew Patrick of Theorist Inc (Twitter handle: @MatPatGT) Joe Pulizzi of Content Marketing Institute (Twitter handle: @JoePulizzi) Robert Rose of Content Marketing Institute (Twitter handle: @RobertRose) Q: What is your…

    Heidi Cohen/ Heidi Cohenin Content- 29 readers -
  • 5 Podcasts Every Content Marketer Should Listen To

    … marketing lessons into one hour. Hosts and master marketers Joe Pulizzi and Robert Rose break their show into three parts: Content marketing in the news, a one-minute rant, and an example of content marketing from the past that listeners can learn from. As one happy reviewer on iTunes writes, “Can any marketer really keep up with it all / this insane…

    Jillian Richardson/ The Content Strategistin Content- 16 readers -
  • 13 Marketing Stars Show The Big Picture of Content Marketing Strategy

    … marketing strategy.” @ducttape tweet this Loren McDonald: “Develop “umbrella” content that can be leveraged into multiple forms.” “@LorenMcDonald tweet this Kristina Halvorson: “Marketers need to advocate beyond content delivery & focus on building customer relationships.” @halvorson tweet this Brian Clark: “Put yourself in the customers…

    Ashley Zeckman/ TopRank®in Content- 29 readers -
  • 2015 Social Media Content Use [Research and Charts]

    … 4 Key Content Tips To Maximize Social Media Results Social media runs on content. Unlike owned and third party media entities, social media provides the platform and related technology that empowers participants to create, comment on and share content with others. In their 2015 Social Media Marketing Industry Report, Social Media Examiner…

    Heidi Cohen/ Heidi Cohenin Social Content- 28 readers -
  • Experiences: The Seventh Era Of Marketing – Book Interview

    … Heidi Cohen Interviews Robert Rose and Carla Johnson What’s your best piece of advice for readers looking to improve their marketing and why is it so important? Robert Rose: The practice of marketing is in a fundamental transition. Independent of how big your company is – or even if you’re a marketing department of 1 – the key is to get out…

    Heidi Cohen/ Heidi Cohenin Content- 20 readers -
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