Robert Rose

Robert Peter Rose (6 February 1952 – 12 May 1999) was an Australian sportsman who played Australian rules football in the VFL and First-class cricket during the 1970s. Following a car accident in 1974 he became a quadriplegic.
Posts about Robert Rose
  • Content Marketing Definition

    …, photos, an infographic, a Twitter stream, an ebook, a Facebook page. David Meerman Scott, author of The New Rules of Marketing and PR 46. Content marketing is: Creative knowledge sharing–using content across multiple platforms to reach various audiences–with the objective to influence thought and/or drive behavior. Sharing content…

    Heidi Cohen/ Heidi Cohenin Content- 46 readers -
  • 2016 Content Marketing World Take-aways

    …. This demands the full support of the entire enterprise to make them happen. Content Marketing Institute’s Robert Rose showed us how to map our content strategy to real business results. Mitch Joel persuaded us to start focusing on publishing content in the communities we serve rather than bringing audiences to our sites. The big theme that emerged from…

    Heidi Cohen/ Heidi Cohenin Content- 29 readers -
  • Content Marketing World Authors

    …!) Carlos Hidalgo, Driving Demand Carla Johnson and Robert Rose, Experiences Arnie Kuenn, Content Marketing Works Jason Miller, Welcome To The Funnel Joe Pulizzi, Epic Content Marketing, and Content, Inc. Adele Revella, Buyer Personas Paul Roetzer, The Marketing Performance Blueprint Tim Riesterer, Three Value Conversations If you haven’t signed up…

    Heidi Cohen/ Heidi Cohenin Content- 25 readers -
  • How To Create Must-Read Recurring Content Columns

    … and influencers in your niche need but have overlooked. Go beyond the top blogs and media entities. Your goal is to position your business. 5. Special format recurring content columns Add content in a different format to your offering. Extend your reach to people who don’t like text. For example Content Marketing Institute’s Joe Pulizzi and Robert Rose do…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 15 readers -
  • Social Media Marketing World 2016 Influencer Roundup

    … 39 Social Media Marketing Experts: What To Add To Your Plans Feel overwhelmed by social media marketing? You’re not alone. Social media is constant firehose of information. Using it for your company’s marketing efforts can be daunting, especially if you’ve got a limited budget and resources. But what if you only had to do one thing…

    Heidi Cohen/ Heidi Cohenin Social EMail- 30 readers -
  • Expert Content Marketing Advice: 13 Tactics To Improve Your Results

    …; Johnson persuaded doctors to buy their bandages. In 1888, Johnson & Johnson published Modern Methods of Antiseptic Wound Treatment. [Note: Social Triggers’ Derek Halpern was the first to point out this finding!] Like Johnson & Johnson, you need to develop content marketing that: Stands out Attracts attention Helps your core audience…

    Heidi Cohen/ Heidi Cohenin Content- 27 readers -
  • 5 Podcasts Every Content Marketer Should Listen To

    … marketing lessons into one hour. Hosts and master marketers Joe Pulizzi and Robert Rose break their show into three parts: Content marketing in the news, a one-minute rant, and an example of content marketing from the past that listeners can learn from. As one happy reviewer on iTunes writes, “Can any marketer really keep up with it all / this insane…

    Jillian Richardson/ The Content Strategistin Content- 16 readers -
  • 2015 Social Media Content Use [Research and Charts]

    … 4 Key Content Tips To Maximize Social Media Results Social media runs on content. Unlike owned and third party media entities, social media provides the platform and related technology that empowers participants to create, comment on and share content with others. In their 2015 Social Media Marketing Industry Report, Social Media Examiner…

    Heidi Cohen/ Heidi Cohenin Social Content- 25 readers -
  • Experiences: The Seventh Era Of Marketing – Book Interview

    … Heidi Cohen Interviews Robert Rose and Carla Johnson What’s your best piece of advice for readers looking to improve their marketing and why is it so important? Robert Rose: The practice of marketing is in a fundamental transition. Independent of how big your company is – or even if you’re a marketing department of 1 – the key is to get out…

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
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