Robert Rose

Robert Peter Rose (6 February 1952 – 12 May 1999) was an Australian sportsman who played Australian rules football in the VFL and First-class cricket during the 1970s. Following a car accident in 1974 he became a quadriplegic.
Posts about Robert Rose
  • Content Marketing World 2017 Lessons That Will Make You A Better Marketer

    … a good conversation in private.” (BTW, this is what inspired Joe Pulizzi and Robert Rose to start their This Old Marketing podcast.) 2. Skip the spaghetti content marketing Low quality content is a bad marketing strategy. TrackMaven’s Spaghetti Throw illustrated what most marketers won’t admit: “We throw our content at digital walls (aka: media…

    Heidi Cohen/ Heidi Cohenin Content- 17 readers -
  • Brand Newsroom 156 & 157: Content Marketing World 2017 Specials

    … specialist Clare McDermott, the Unthinkable podcast’s Jay Acunzo and email subscription guru Adam Franklin. Brand Newsroom is a podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Here are the episodes and the show notes. BNR 156 A: Joe Pulizzi…

    Lush Digitalin Content- 17 readers -
  • Why Joe Pulizzi and I disagree on today’s content marketing dynamics

    … cause of the content failures featured in my post might be because the companies did not fully know their “why” before embarking on a content strategy. But then he reiterated that marketers SHOULD think like publishers because “a publisher is somebody who monetizes an audience. That’s what marketing does. It’s the same thing.” As I demonstrated…

    {grow}in Content- 33 readers -
  • 2016 Content Marketing World Take-aways

    … editorial calendar. Seriously good stuff. Editor’s note: Heald was honored as the most active member of the Content Marketing World Community. You can find her regularly on the #CMWorld hashtag. (aka: @SFErika) Here are 5 key content marketing directives from Content Marketing World. Be all in. Less content is better. Add humanity and empathy to your…

    Heidi Cohen/ Heidi Cohenin Content- 34 readers -
  • Content Marketing World Authors

    …!) Carlos Hidalgo, Driving Demand Carla Johnson and Robert Rose, Experiences Arnie Kuenn, Content Marketing Works Jason Miller, Welcome To The Funnel Joe Pulizzi, Epic Content Marketing, and Content, Inc. Adele Revella, Buyer Personas Paul Roetzer, The Marketing Performance Blueprint Tim Riesterer, Three Value Conversations If you haven’t signed up…

    Heidi Cohen/ Heidi Cohenin Content- 29 readers -
  • How To Create Must-Read Recurring Content Columns

    … man content. It’s pure Marcus Sheridan, “They ask, you answer.” Like the advice given by these sisters, write your content in the form of a letter answering individual reader’s questions. It’s more personal. Kay Gardner and Ann Shayne of Mason Dixon Knitting use the letter format as the key way to convey information. The added benefit: They write…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 22 readers -
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