Robert Rose

Robert Peter Rose (6 February 1952 – 12 May 1999) was an Australian sportsman who played Australian rules football in the VFL and First-class cricket during the 1970s. Following a car accident in 1974 he became a quadriplegic.
Posts about Robert Rose
  • Why Joe Pulizzi and I disagree on today’s content marketing dynamics

    … cause of the content failures featured in my post might be because the companies did not fully know their “why” before embarking on a content strategy. But then he reiterated that marketers SHOULD think like publishers because “a publisher is somebody who monetizes an audience. That’s what marketing does. It’s the same thing.” As I demonstrated…

    {grow}in Content- 33 readers -
  • Content Marketing Definition

    … including computers, tablets, smartphones and others. Is distributed via owned, third party and social media platforms. Provides measurable results through the use of calls-to-action and promotional codes. Heidi Cohen – Riverside Marketing Strategies 15. Content marketing (also known as inbound marketing) is the art and science of attracting…

    Heidi Cohen/ Heidi Cohenin Content- 53 readers -
  • 2016 Content Marketing World Take-aways

    … be very effective.) It was a super positive experience. Also I enjoyed Mark Hamill’s thoughtful wisdom. I loved hearing about the crafts of screenwriting and acting. Hamill’s creative ups and downs. His perspectives were cathartic. This was the first time I saw Jay Baer’s “Hug Your Haters” presentation. (BTW, here’s our Jay Baer author interview…

    Heidi Cohen/ Heidi Cohenin Content- 32 readers -
  • Content Marketing World Authors

    … and Youtility Michael Brenner, The Content Formula Andy Crestodina, Content Chemistry Pam Didner, Global Content Marketing Gini Dietrich, Spin Sucks and Marketing In the Round (co-author) Andrew Davis, Brandscaping and Town INC Stephan Spencer and Eric Enge, The Art Of SEO Ann Handley, Everybody Writes and Content Rules (The first book in the field…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -
  • How To Create Must-Read Recurring Content Columns

    … man content. It’s pure Marcus Sheridan, “They ask, you answer.” Like the advice given by these sisters, write your content in the form of a letter answering individual reader’s questions. It’s more personal. Kay Gardner and Ann Shayne of Mason Dixon Knitting use the letter format as the key way to convey information. The added benefit: They write…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 20 readers -
  • Social Media Marketing World 2016 Influencer Roundup

    … 39 Social Media Marketing Experts: What To Add To Your Plans Feel overwhelmed by social media marketing? You’re not alone. Social media is constant firehose of information. Using it for your company’s marketing efforts can be daunting, especially if you’ve got a limited budget and resources. But what if you only had to do one thing…

    Heidi Cohen/ Heidi Cohenin Social EMail- 35 readers -
  • Expert Content Marketing Advice: 13 Tactics To Improve Your Results

    …; Johnson persuaded doctors to buy their bandages. In 1888, Johnson & Johnson published Modern Methods of Antiseptic Wound Treatment. [Note: Social Triggers’ Derek Halpern was the first to point out this finding!] Like Johnson & Johnson, you need to develop content marketing that: Stands out Attracts attention Helps your core audience…

    Heidi Cohen/ Heidi Cohenin Content- 32 readers -
  • 5 Podcasts Every Content Marketer Should Listen To

    … marketing lessons into one hour. Hosts and master marketers Joe Pulizzi and Robert Rose break their show into three parts: Content marketing in the news, a one-minute rant, and an example of content marketing from the past that listeners can learn from. As one happy reviewer on iTunes writes, “Can any marketer really keep up with it all / this insane…

    Jillian Richardson/ The Content Strategistin Content- 17 readers -
  • 2015 Social Media Content Use [Research and Charts]

    … 4 Key Content Tips To Maximize Social Media Results Social media runs on content. Unlike owned and third party media entities, social media provides the platform and related technology that empowers participants to create, comment on and share content with others. In their 2015 Social Media Marketing Industry Report, Social Media Examiner…

    Heidi Cohen/ Heidi Cohenin Social Content- 31 readers -
  • Experiences: The Seventh Era Of Marketing – Book Interview

    … Heidi Cohen Interviews Robert Rose and Carla Johnson What’s your best piece of advice for readers looking to improve their marketing and why is it so important? Robert Rose: The practice of marketing is in a fundamental transition. Independent of how big your company is – or even if you’re a marketing department of 1 – the key is to get out…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
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