Robert Sperl

  • The Editor’s Guide to Working With Brands

    … a point of pride that they didn’t involve themselves with all that “money” stuff. But when editors work with brand publishers, those silly old barriers disappear. Editorial doesn’t just work with the business side, they’re on the business side. Condé Nast, a brand that knows a thing or two about the business value of great editorial leadership…

    The Content Strategistin Content- 18 readers -
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