• The Magic Content Marketing Ratio: Email Conversion Rate

    … high-quality original content as a strong foundation for your email newsletters. We recommend working on more longform content—over 2,000 words—buoyed by a unique voice and interesting stories. Next, once you have the right content, you should use a great email capture tool like SumoMe to design professional placements and scroll boxes that prompt…

    The Content Strategistin EMail Content- 11 readers -
  • ROCI: An Exciting New ROI Formula for Content Marketers

    … Content marketing has a problem that not enough people are talking about: How do I accurately measure the true value of the content I create? Content performance metrics are still being measured in the form of opens, clicks, pageviews, and shares. Thus, content marketers are getting better at leveraging a common formula: clickable headlines…

    The Content Strategistin Content- 18 readers -