• ROCI: An Exciting New ROI Formula for Content Marketers

    … for the content marketing world. We have lovingly named it ROCI [rock-ee], short for Return on Content Investment: ROCI = (Revenue Attributed to All Content Marketing Assets – Total Content Marketing Spend) + (Share of Audience Attention * Fair Market $ Value of Target Audience) It’s by no means a finished theorem, as solving the problem of true content…

    The Content Strategistin Content- 18 readers -