• The Magic Content Marketing Ratio: Email Conversion Rate

    … marketer out there, email conversion rates (and the stories you tell in them) should always be top of mind. What is ECR, and why should you care about it? Last week on The Content Strategist, I wrote a piece about the importance of measuring both long-term and short-term success metrics for your content marketing program. In the article, I explain ROCI…

    The Content Strategistin EMail Content- 11 readers -
  • ROCI: An Exciting New ROI Formula for Content Marketers

    … Content marketing has a problem that not enough people are talking about: How do I accurately measure the true value of the content I create? Content performance metrics are still being measured in the form of opens, clicks, pageviews, and shares. Thus, content marketers are getting better at leveraging a common formula: clickable headlines…

    The Content Strategistin Content- 18 readers -
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