• The Magic Content Marketing Ratio: Email Conversion Rate

    … traffic to email conversion ratio, or ECR. ECR contributes to both hard-dollar and soft-dollar returns on content investment because it’s a primary driver of brand awareness, new leads, and audience loyalty. As it relates ROCI, ECR is a critical building block to generate revenue from leads in the short term and share of voice over the long term…

    The Content Strategistin EMail Content- 11 readers -
  • ROCI: An Exciting New ROI Formula for Content Marketers

    … Content marketing has a problem that not enough people are talking about: How do I accurately measure the true value of the content I create? Content performance metrics are still being measured in the form of opens, clicks, pageviews, and shares. Thus, content marketers are getting better at leveraging a common formula: clickable headlines…

    The Content Strategistin Content- 18 readers -