Roci

  • The Magic Content Marketing Ratio: Email Conversion Rate

    … practices and resources related to email conversions that can transform the effectiveness of your emails very quickly. This ratio is a great litmus test for the health of your content and the quality of your audience. According to Neil Patel, email has the ability to drive audience loyalty, onsite engagement, social engagement, and even SEO, which…

    The Content Strategistin EMail Content- 11 readers -
  • ROCI: An Exciting New ROI Formula for Content Marketers

    … value over time is incredibly hard and unique to each business model. But over the next few months, we will be working with the best minds in the marketing and data worlds to test and adapt this formula. If you have any thoughts, opinions, or insights, I hope you’ll let us know. Ray Cheng (@Ray_Jing) is the VP of Marketing at Contently. The post ROCI: An Exciting New ROI Formula for Content Marketers appeared first on The Content Strategist. …

    The Content Strategistin Content- 20 readers -