Rocket Fuel

Rocket propellant is a material used by a rocket as, or to produce in a chemical reaction, the reaction mass (propulsive mass) that is ejected, typically with very high speed, from a rocket engine to produce thrust, and thus provide spacecraft propulsion.In a chemical rocket propellants undergo exothermic chemical reactions to produce hot gas. There may be a single propellant, or multiple propellants; in the latter case one can distinguish fuel and oxidizer. The gases produced expand and push on a nozzle, which accelerates them until they rush out of the back of the rocket at extremely high speed.
Posts about Rocket Fuel
  • Rocket Fuel and The Data Trust Partner to Improve GOP Ad Targeting

    … computers, laptops, and smartphones. Each serves a unique purpose and, as such, marketers are learning to treat them as unique entities as they deliver ads. In an effort to improve the ad targeting efforts of Republican campaigns, ad tech company Rocket Fuel announced today that it has partnered with The Data Trust, a right-of-center voter file…

    Street Fight- 12 readers -
  • 10 Top Location-Based Marketing Campaigns of 2015

    … to consumers who appeared positioned to donate to a worthy cause. xAd used insights on mobile consumer behavior from its platform of nearly one million advertisers to target people around three primary locations: 1) Oxfam America’s out-of-home media placements at PATH Stations, bus shelters and airports; 2) at grocery stores that carried magazines…

    Street Fightin EMail- 47 readers -
  • All Politics Is Data for 2016 and Beyond

    … at data from local sources in political planning and ad buying — no one’s debating whether that should be done anymore,” said Carol Davidsen, Rentrak‘s vice president of politics and a veteran of President Obama’s 2012 re-election campaign, in a panel discussion at last month’s Street Fight Summit. Rocket Fuel’s JC Medici and Rentrak’s Carol…

    Street Fightin Mobile- 11 readers -
  • How to Use the 2014 Holidays to Set Your 2015 Social Strategy

    … their total engagement numbers were comparable on Twitter content. This is definitely a phenomenon for Smirnoff to keep in mind as they plan content in 2015. So what gave these posts serious engagement rocket fuel? I pull out three highlights: For your next holiday party: 70% of Smirnoff’s top posts spoke directly to the holiday season. This tells me…

    Lucy Hitz/ Simply Measuredin How To's- 12 readers -
  • BOSS 2014 Session Four: Prepare (#BOSS518)

    … Patricia identify solutions. Brown School then connected to BuzzMedia, which built awareness and relationships with the community. Today, the economy is still a challenge, but creativity and collaboration have allowed the school to continue without cutting a single program. Students are finding their passions, setting goals and learning…

    Janae Derusso/ Overit- 14 readers -
  • Survey: Users Show Interest In Ad-Free Social Network

    After the recent uproar over Facebook’s real names policy that provided rocket fuel to competing social network Ello, the company apologized to the LGBT community and is even readying a separate app that will allow Facebook usage under a pseudonym. These moves are designed to blunt any potential exodus of users and the related PR fallout. The company looks like it has succeeded.

    Greg Sterling/ Marketing Land- 4 readers -
  • Get to Know: Major League Soccer CMO Howard Handler

    … to college, an athlete, an outdoorsman and a leader. His character and legacy inspire me every day. What has been the most exciting work development during the past year? The recent announcement of our eight year integrated partnerships with ESPN, FOX Sports and Univision – rocket fuel for accelerated growth. How many miles have you traveled in the last 12…

    Amy Gesenhues/ Marketing Landin Social Twitter- 18 readers -
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