Rocket Fuel

Rocket propellant is a material used by a rocket as, or to produce in a chemical reaction, the reaction mass (propulsive mass) that is ejected, typically with very high speed, from a rocket engine to produce thrust, and thus provide spacecraft propulsion.In a chemical rocket propellants undergo exothermic chemical reactions to produce hot gas. There may be a single propellant, or multiple propellants; in the latter case one can distinguish fuel and oxidizer. The gases produced expand and push on a nozzle, which accelerates them until they rush out of the back of the rocket at extremely high speed.
Posts about Rocket Fuel
  • Rocket Fuel and The Data Trust Partner to Improve GOP Ad Targeting

    … computers, laptops, and smartphones. Each serves a unique purpose and, as such, marketers are learning to treat them as unique entities as they deliver ads. In an effort to improve the ad targeting efforts of Republican campaigns, ad tech company Rocket Fuel announced today that it has partnered with The Data Trust, a right-of-center voter file…

    Street Fight- 9 readers -
  • 10 Top Location-Based Marketing Campaigns of 2015

    … in to receive retailers’ messages. If retailers can show that the cases below can drive connected consumers to cash registers, these examples of 2015’s best location ad efforts may seem mundane by this time next year. Dr Pepper’s Geo-Based Thirst Quench: The soft drink brand worked with programmatic platform Rocket Fuel and in-store attribution…

    Street Fightin EMail- 32 readers -
  • All Politics Is Data for 2016 and Beyond

    … machinery is starting to retool to move at the speed of consumers. What’s different this time around is the quantity, quality, and availability of digital data. “You’re now able to scale a lot of these local campaigns that you weren’t able to do before,” said JC Medici, national director of politics and advocacy for Rocket Fuel. “In 2012, it was more…

    Street Fightin Mobile- 8 readers -
  • How to Use the 2014 Holidays to Set Your 2015 Social Strategy

    …-Channel Social Performance report shows Smirnoff’s most engaging posts between 11/20/2014-1/1/2015. Click to zoom. Right off the bat here,we can see that 60% of Smirnoff’s top 10 posts were on Facebook, and 40% were on Instagram. This tells us that Smirnoff had the strongest individual posts on these channels during the holiday season, though…

    Lucy Hitz/ Simply Measuredin How To's- 9 readers -
  • BOSS 2014 Session Four: Prepare (#BOSS518)

    …). Finally, cultivate your networks. Be discerning about your networking. Consider asking others “How can I help you?” Not only who’s going to be helpful to you. [Looking for more #boss518 coverage? It's right here.] …

    Janae Derusso/ Overit- 10 readers -
  • Get to Know: Major League Soccer CMO Howard Handler

    … of America’s Top 100 Marketers by Advertising Age. His sports marketing background includes time as the senior vice president of marketing and fan development for The National Football League. During his six-year tenure for the league, he led the creation of its first imaging campaign, “Feel The Power,” developed the NFL’s integrated youth initiative…

    Amy Gesenhues/ Marketing Landin Social Twitter- 12 readers -
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