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Street Fight Daily: Sizmek Shutters Rocket Fuel Brand, Stitch Fix Prepares IPO in Amazon’s Shadow November 20, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Sizmek Shuts Down the Rocket Fuel Brand to Focus on Ad Transparency (AdWeek) After acquiring ad-tech company Rocket Fuel.
… the Institute of Practitioners in Advertising (IPA) is calling on YouTube and Facebook to work with it and a fellow trade group to bring the brand safety, measurement, and viewability of the digital advertising on their platforms up to “acceptable industry standards.” Benchmark Pens Open Letter to Win Over Uber Employees (VentureBeat) Upping…
… Street Fight Daily: Facebook Aims to Placate Publishers, AdTech Consolidation Continues July 20, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Launches News Analytics Tool in Partnership with Nielsen (WSJ) In its…
… computers, laptops, and smartphones. Each serves a unique purpose and, as such, marketers are learning to treat them as unique entities as they deliver ads. In an effort to improve the ad targeting efforts of Republican campaigns, ad tech company Rocket Fuel announced today that it has partnered with The Data Trust, a right-of-center voter file…