Rocket Fuel

Rocket propellant is a material used by a rocket as, or to produce in a chemical reaction, the reaction mass (propulsive mass) that is ejected, typically with very high speed, from a rocket engine to produce thrust, and thus provide spacecraft propulsion.In a chemical rocket propellants undergo exothermic chemical reactions to produce hot gas. There may be a single propellant, or multiple propellants; in the latter case one can distinguish fuel and oxidizer. The gases produced expand and push on a nozzle, which accelerates them until they rush out of the back of the rocket at extremely high speed.
Posts about Rocket Fuel
  • Rocket Fuel and The Data Trust Partner to Improve GOP Ad Targeting

    … computers, laptops, and smartphones. Each serves a unique purpose and, as such, marketers are learning to treat them as unique entities as they deliver ads. In an effort to improve the ad targeting efforts of Republican campaigns, ad tech company Rocket Fuel announced today that it has partnered with The Data Trust, a right-of-center voter file…

    Street Fight- 8 readers -
  • 10 Top Location-Based Marketing Campaigns of 2015

    … in to receive retailers’ messages. If retailers can show that the cases below can drive connected consumers to cash registers, these examples of 2015’s best location ad efforts may seem mundane by this time next year. Dr Pepper’s Geo-Based Thirst Quench: The soft drink brand worked with programmatic platform Rocket Fuel and in-store attribution…

    Street Fightin EMail- 28 readers -
  • All Politics Is Data for 2016 and Beyond

    … Davidsen speaking at last month’s Street Fight Summit All signs indicate rival campaigns are moving full steam ahead to outspend each other at both the national and local level, making political ad spending a sizable growth market next year. It’s forecast to reach $11.4 billion in 2016, up 20 percent from 2012, according to Borrell Associates. Add…

    Street Fightin Mobile- 6 readers -
  • How to Use the 2014 Holidays to Set Your 2015 Social Strategy

    … their total engagement numbers were comparable on Twitter content. This is definitely a phenomenon for Smirnoff to keep in mind as they plan content in 2015. So what gave these posts serious engagement rocket fuel? I pull out three highlights: For your next holiday party: 70% of Smirnoff’s top posts spoke directly to the holiday season. This tells me…

    Lucy Hitz/ Simply Measuredin How To's- 8 readers -
  • BOSS 2014 Session Four: Prepare (#BOSS518)

    … budget. He’s been overwhelmed with the response, with incredible momentum he never dreamed he had. “Negativity as a motivator can be like a rocket fuel.” He encourages the young people who have recently joined his company, as well as those in the room, to learn from the experience they’re getting now, and then go on and do their own thing. Get…

    Janae Derusso/ Overit- 10 readers -
  • Get to Know: Major League Soccer CMO Howard Handler

    … to college, an athlete, an outdoorsman and a leader. His character and legacy inspire me every day. What has been the most exciting work development during the past year? The recent announcement of our eight year integrated partnerships with ESPN, FOX Sports and Univision – rocket fuel for accelerated growth. How many miles have you traveled in the last 12…

    Amy Gesenhues/ Marketing Landin Social Twitter- 12 readers -
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