Rod Kurtz

  • How Finance Execs Measure the ROI of Content Marketing

    … consumers,” financial services media strategist Rod Kurtz said. Before getting overly excited about the simple metrics such as inbound traffic, session times, or newsletter signups, institutions are taking steps to understand out how those metrics can indicate that more revenue is on the way. A financial firm may have to study, for example, whether…

    The Content Strategistin Social Content How To's- 17 readers -