Ireland (/ˈaɪərlənd/ or /ˈɑrlənd/; Irish: Éire, pronounced [ˈeː.ɾʲə] ), also commonly referred to as the Republic of Ireland (Irish: Poblacht na hÉireann), is a sovereign state in Europe occupying about five-sixths of the island of Ireland. The capital and largest city is Dublin, located in the eastern part of the island, whose metropolitan area is home to around a quarter of the country's 4.6 million inhabitants. The state shares its only land border with Northern Ireland, one of the constituent countries of the United Kingdom. It is surrounded by the Atlantic Ocean, with the Celtic Sea to the south, Saint George's Channel to the south east, and the Irish Sea to the east.
Posts about Roi
    • Why All Brands Need an Editorial Workflow

      When I first imagined being an editor in New York City, I saw myself tucked away beside a fireplace in a cozy cafe—article and red pen in hand. While this fantasy remains a weekly ambition, it looks nothing like my actual life as a digital editor in 2016. Unlike my fireplace reverie, digital publishing involves a regimented system of checks and balances.

      The Content Strategist- 14 readers -
    • How to Fix a Broken Lead-Nurturing Strategy

      When you’re a content marketer who writes about content marketing, you start to see marketing analogies everywhere. I was reading about the glacial history of New York City the other day. Fifty thousand years ago, a sheet of ice one thousand feet thick sat right on top of the five boroughs. It’s far end extended down across Brooklyn and Queens, pushing soil, boulders, and anyt ...

      The Content Strategist- 21 readers -
  • The Future of Digital Media: Visual Media and Niche Audiences (Report)

    … The landscape of social marketing and content creation is forever changing. This year, we’ve seen a boom in influencer marketing and a tighter focus on return on investment across the industry. Visual content, video-based marketing and the slow adoption of live video and virtual reality technology could also provide many more changes in 2017…

    AllTwitter- 10 readers -
  • 6 Psychologically Proven Techniques to Boost Your Conversions in 2017

    … your products and offers. The more authoritative they are, and the more recognized they are to your audience, the higher the conversion gains you will record. Also, make effective use of social proof you’ve gotten by highlighting them. What the Little Albert Experiment Can Do to Your Conversion Rates Famous psychologist John Watson…

    Search Engine Watch- 12 readers -
  • Digital Media Buying Demystified (Infographic)

    … from vendors and there is a lack of transparency in media buy pricing. 42 percent had complaints about the inability to optimize their digital marketing. Overall, the market needs more transparency, because marketers have a hard time seeing real return on investment. Ad buying also can appear as unnecessarily complex, and its processes may be turning marketers away. For insights into solving these problems, view the infographic below. …

    AllFacebookin Display EMail- 9 readers -
  • Ask a Content Guy: How Do I Scale My Content Marketing Program?

    My buzzword of the year is “scale.” At some point over the past 12 months, everyone seemed to simultaneously realize that simply saying the word “scale” would make them sound smart as hell in any meeting. When I wrote “scale” into the headline of this article, my first thought was that I’m an all-powerful god. My second thought was that this headline is going to absolutely kill it in search.

    Joe Lazauskas/ The Content Strategist- 22 readers -
  • Not Enough Agencies Tell Prospects to Take a Walk

    … One of my surprises in launching our agency 7 years ago was that I figured out the agency industry built more on relationships than it is the value of the services. I’d even go so far as to say it’s also largely contingent on benefits of the relationship as well. Has your client trusted you and have you been working with them for years? Well…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • 36 Case Studies That’ll Help You Understand Content Marketing ROI

    … Content marketers are obsessed with tying their work to ROI, and rightfully so. Whether you create content to drive brand awareness, generate leads, or spark a sale, you have a responsibility to show the tangible impact of your investment. ROI means different things to different people, but on a basic level, it’s just proof that your department…

    The Content Strategistin Content- 11 readers -
  • Here’s Why Infographics Outperform Blog Posts

    …, they found that a different type of content outperforms blog posts across most industries: Infographics reach 54 percent more readers than blog posts. The median cost to reach one reader for an infographic was $0.04 versus $1.77 for a blog post. Infographics have a 73 percent completion rate. Blog posts have a 66 percent completion rate…

    The Content Strategist- 1 readers -
  • Smarter Marketing With a Data-Driven Technology Stack

    … campaigns and educate the business internally on programs and ROI. What should businesses be doing? The best way to maximize your marketing efforts is to break down your organizational and data silos. This is how we run our business and develop our product, but it is also the best marketing and social program plan for any company. Use all the tools…

    AllTwitterin Social- 14 readers -
  • Small Business Owners Aren’t Using Instagram (Survey)

    … to track this return on investment. Perhaps a more key problem is that 51 percent of small businesses surveyed use no social platforms in their marketing campaigns and 39 percent use Facebook. For the majority, social seems too intimidating, or small businesses feel that sites like Facebook are their only reliable option. What’s important to note is that while Facebook may drive more traffic, smaller sites may deliver a higher ROI for smaller businesses. Image courtesy of Shutterstock. …

    AllTwitterin Social- 11 readers -
  • 5 Signs of a Weak Social Media Campaign

    …. In a different survey of social media marketers published by Simply Measured, only 9.4 percent of marketers are able to quantify the revenue driven by social media marketing efforts. While not proving ROI might be a pointer to the fact that a system is not totally ripe for effective and accurate measurement, or to a lack of the right metrics to do…

    AllFacebookin Social Facebook- 13 readers -
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