Ireland (/ˈaɪərlənd/ or /ˈɑrlənd/; Irish: Éire, pronounced [ˈeː.ɾʲə] ), also commonly referred to as the Republic of Ireland (Irish: Poblacht na hÉireann), is a sovereign state in Europe occupying about five-sixths of the island of Ireland. The capital and largest city is Dublin, located in the eastern part of the island, whose metropolitan area is home to around a quarter of the country's 4.6 million inhabitants. The state shares its only land border with Northern Ireland, one of the constituent countries of the United Kingdom. It is surrounded by the Atlantic Ocean, with the Celtic Sea to the south, Saint George's Channel to the south east, and the Irish Sea to the east.
Posts about Roi
  • Webinar: The CMO’s Guide to Hiring for Content

    … stories your audience will actually read. As Better Weekdays CEO Chris Motley put it: “I’m an okay writer, but I don’t have the time, and it’s not the same as people who do this for a living. The thing ROI doesn’t account for is time—and that’s the key point.” In this hiring webinar, you’ll learn: — The latest content marketing hiring trends across…

    The Content Strategistin Content- 2 readers -
  • How Agile Can Transform Your Content Marketing

    … Marrying content marketing to more traditional marketing functions sounds simple enough… until you try it. Content and marketing actually require very different skills; putting a content creator in a marketing role, or vice versa, is like mixing vodka and milk.1 The people in these roles speak different languages: ROI and go-to-market vs TKs…

    Sam Slaughter/ The Content Strategistin Content How To's- 6 readers -
  • How We Built Our Content Marketing Stack to Drive 10x ROI

    Five years ago, the term “marketing stack” was barely used outside of discussions between the most tech-savvy CIOs and CMOs. There were roughly 150 tools you could use to manage how people interacted with your brand. If you were enough of a marketing geek, you could memorize them over your morning coffee. The scene has changed dramatically since then.

    The Content Strategist- 7 readers -
  • Is Snapchat Accessible to Smaller Advertisers?

    …, and more than 66 percent of Snapchat’s 150 million users post every day. Engagement is the keyword for both Snapchat sales folks and the brands that jump on board. The most effective Snapchat campaigns are silly, entertaining and sometimes even mindless. For example, on Cinco de Mayo, Taco Bell released a sponsored lens that turned people’s heads…

    AllTwitterin Facebook- 11 readers -
  • How to Track the Return on Social Media Traffic

    …-converting visitor value or MCR * CV = micro-converting visitor value Here’s a breakdown of the variables: CR is the average macro-conversion rate. MCR is the macro-conversion rate for visitors who first made a particular micro-conversion. CV is the average conversion value. For example, suppose you sell organic guinea pig treats online…

    Ian Lurie/ Social Media Examinerin Social How To's- 11 readers -
  • 5 Things You Should Do to Scale Social Care (An Inside Look at HP)

    With more than 30 million customer interactions across phone, chat and social media, HP’s customer-support team strives to not only keep up, but find new ways to improve customer experience. Global director of social customer care Kriti Kapoor recently shared with me advances HP has made to evolve its customer-support efforts to better serve a large, diverse and global inst ...

    AllTwitter- 10 readers -
  • 10 Truths Nobody Told You About Being A Social Media Marketer

    … and ROI How to Get Your Social Marketing Budget Approved (white paper) 10 Proven Strategies to Get Your Social Media Budget Approved (podcast) 10 Habits Highly Effective Social Media Marketing Leaders Audience Analysis Worksheet (worksheet to help you prioritize your niche) Content Editorial Calendar (12 month editorial content marketing…

    Pam Moore/ Pam Marketing Nutin Social- 10 readers -
  • What You Gain (and Lose) With Ungated Content

    … not need. That’s not exactly a customer-centric experience. But can you really blame marketers? They’ve been tasked with building audiences and delivering leads to hungry sales teams. Eighty-five percent of B2B content marketers report that lead generation is the most important KPI for their organization. Can they reliably hit their goals without…

    The Content Strategistin Social EMail Content- 8 readers -
  • Five tips to maximise content ROI for every industry

    … An effective content marketing strategy needs to be customised to the demands of each industry. Here are five tips to increase your ROI. There’s no one-size-fits-all approach in content marketing, especially when it involves different industries. Content creation and distribution depends on the particular audience for each occasion, and that’s…

    Search Engine Watchin Social Content- 8 readers -
  • The Truth About the ROI of Online Video Ads, in 5 Charts

    … Your video ad metrics are likely failing you—at least when it comes to helping you understand ROI. A new study from the Nielsen Media Lab and HIRO Media suggests that there’s hardly any correlation between engagement-based metrics (like click-through rates and views) and ROI (intent to purchase). So while it might be nice to brag that your…

    Amanda Walgrove/ The Content Strategist- 9 readers -