Roi And Measurement

  • How I make money: My 18 sources of online revenue

    … the last few years as the university has introduced more online options. 6. Coaching Providing personal branding advice to executives is my fastest-growing revenue stream. This growth has been generated by the success of my book KNOWN. People have certainly bought in to the value of developing a personal brand and I am really enjoying my new work…

    {grow}in Affiliate How To's- 12 readers -
  • Social media engagement is a lousy metric

    … math — the vast majority of people who read my stuff will never comment. And that’s OK. Engagement is not necessarily a measurement of impact. The connection is real I believe one of the greatest opportunities with social media marketing is to build an emotional connection with people that leads to business benefits over time. But that doesn’t mean…

    {grow}in Social- 20 readers -
  • The big shift: Ads, TV, and the content monetization challenge

    … By Mark Schaefer For decades, I’ve been a big fan of the sports channel ESPN. They have a great brand — serious about sports, but not too serious about themselves. Their bold style of storytelling went far beyond the cable TV channel to web, print, apps, satellite radio, social media, and podcasts. They created exceptional content, bought…

    {grow}in Content- 16 readers -
  • Why screenshots may be the key to influence marketing measurement

    … marketing is mainstream marketing today. The influencer is the power on the web today. No question. As you would expect, there was also a lot of discussion on influence marketing measurement and one keynote session in particular blew me away with an idea that is so simple and yet so powerful: screenshots. Screenshots as influence marketing measurement…

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  • Marketing’s answer to winning in an ad-free world

    … American baseball star Babe Ruth was among the first celebrity influencers. He made more money from his sponsorships than his sports career. By Mark Schaefer After uttering one sentence a few weeks ago, I was “fired” from a consulting job … before it even started. But it is an interesting tale and I wanted SOME good to come of it, so here…

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  • I love big blogs and I cannot lie.

    … By Mark Schaefer I recently attended a conference where the presenter claimed that people have an average attention span of eight seconds. He strongly urged people to create content that could capture somebody’s attention in that amount of time (and he was selling a product to do it, too!). I don’t buy into this. In fact, I have an alternate…

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  • Strategies to deal with losing readers through the newsfeed evolution

    … to this new world of endless free content shoved into little gray newsfeed boxes, I interviewed leading experts from The Economist, W Magazine, Ebony, Foundr, and a rock magazine media group in London. Let’s look at how the world is changing, and what they say this means to you. The publishing transformation Twenty years ago, most people subscribed…

    {grow}in Facebook- 44 readers -
  • How I get more stuff done than you: Focus

    … By Mark Schaefer I help a lot of people with their business ideas and problems and inevitably this question comes up: “You seem to be everywhere … how do you get all this stuff done?” My answer is deceivingly simple: FOCUS. I say “deceivingly” because it is such a simple word but so exceedingly difficult to achieve! As a small business owner…

    {grow}in How To's- 18 readers -
  • Is content swiping smart marketing or brand desperation?

    … By Mark Schaefer The race to publish meaningful and relevant content is furious. But a new development I uncovered pushes some new boundaries. Is this development creative genius or pathetic stealing? I was doing some research on marketing education and came across a seemingly helpful article on Forbes. But something did not seem quite right…

    {grow}in Content- 18 readers -
  • Podcasts and advertising: Meet social media’s new super power

    … ownership and the advantage of being the “multi-task” medium, podcasting is experiencing its greatest growth spurt ever, as evidenced by this new report from Edison Research: Most of the growth is occurring with consumers under the age of 55: And podcast consumers are voracious, spending more than four hours per week consuming an average of five…

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  • A course correction for influence marketing measurement

    … and that is starting to happen. Influence marketing measurement I have done some work as a paid influencer for Dell. Dell has done a wonderful job establishing a trusting relationship with me and I have become an authentic advocate for their company and products. By giving me access to experts and insider reports, I have created valuable content for my…

    {grow}in Content Facebook Twitter- 29 readers -
  • Research shows content engagement is disconnected from brand goals. What’s next?

    … brand’s image and change attitudes of customers? To figure this out, we’re going to have to go old school and apply some online and offline polling, as we have done in traditional media for decades. I see too many marketers relying too much on dashboards. It’s time to dig deeper. Reaction Ultimately our marketing my produce a reaction. Did I cause…

    {grow}in Content- 19 readers -
  • Highlights from my #SMMW keynote speech

    … holding us back: ROI and measurement, RESOURCES to get things done, and REACH in a noisy world. Let’s look at these in a little more detail. ROI How do we measure social media marketing? This is a topic we have been debating for more than a decade! I challenged the audience to consider qualitative measures in addition to things they could easily…

    {grow}in SEO Content- 19 readers -
  • An expanded view of influence marketing measurement

    …. Another view of influence marketing measurement With the help of Dr. Jonah Berger, the Keller Fay Group conducted research on what they called “micro-influencers,” (I referred to them as the Citizen Influencers in my book). These folks are not traditional celebrities, but knowledgeable, passionate experts seen as a trusted source through the content…

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  • 8 Practical applications for influence marketing

    …,” he said. “When the brand is being mentioned in a tweet, in a Facebook post, in a blog post, video, or comment, there’s great value to that. We are going out to people who have a huge following and a high degree of influence. “When you do an ROI analysis, the cost per thousand impressions (CPM) I’ve seen is coming in around $1.50 to $3.00. Very…

    {grow}- 24 readers -
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