Roi And Measurement

    • Strategies to deal with losing readers through the newsfeed evolution

      By Mark Schaefer For the past year or so, I’ve been working on a project I’ve called the “re-invention of the blog.” My vision is to create a space that was more than content … it would also present my ideas in such a beautiful, creative and interactive format that the presentation would be as conversational as the content.

      {grow}in Facebook- 5 readers -
    • How I get more stuff done than you: Focus

      By Mark Schaefer I help a lot of people with their business ideas and problems and inevitably this question comes up: “You seem to be everywhere … how do you get all this stuff done?” My answer is deceivingly simple: FOCUS. I say “deceivingly” because it is such a simple word but so exceedingly difficult to achieve! As a small business owner, I need to focus like a laser o ...

      {grow}in How To's- 10 readers -
  • Is content swiping smart marketing or brand desperation?

    … By Mark Schaefer The race to publish meaningful and relevant content is furious. But a new development I uncovered pushes some new boundaries. Is this development creative genius or pathetic stealing? I was doing some research on marketing education and came across a seemingly helpful article on Forbes. But something did not seem quite right…

    {grow}in Content- 10 readers -
  • Podcasts and advertising: Meet social media’s new super power

    … discussed it with Tom Webster on our latest episode of The Marketing Companion. If you love podcasting, marketing, advertising, social media, or just the sound of Tom’s voice, you won’t want to miss this show. Plus, you’ll learn about Tommodium, a new pharmaceutical product from the Marketing Companion Labs. It’s the solution to Social Media…

    {grow}- 12 readers -
  • A course correction for influence marketing measurement

    …. In fact, he has little business experience at all. But he has a large social media following. Are you an influencer just because you declare it? What makes somebody an influencer? I did a project in 2014 for a large global ad agency to survey the world of influence marketing. What we found is that 85 percent of all ad/marketing agencies…

    {grow}in Content Facebook Twitter- 11 readers -
  • Highlights from my #SMMW keynote speech

    … This week I had the honor of giving the closing keynote address at Social Media Marketing World, the biggest social media marketing gathering in the world. What a great event. The Social Media Examiner team out-did themselves this year in every way — content, networking and flawless organization. This was a challenging talk — my audience…

    {grow}in SEO Content- 7 readers -
  • An expanded view of influence marketing measurement

    … way to measure anything when it comes to true influence. So WHERE is the power of influence marketing occurring … if it is happening at all? In a recent post, I explained that there are eight benefits of influence marketing: Reach/Awareness (especially when yours is limited) Research (since these people are generally experts in their field…

    {grow}- 7 readers -
  • 8 Practical applications for influence marketing

    … In late 2011, I turned in a manuscript for the first book on social influence marketing, Return On Influence. At the end of the book I predicted that influence marketing would become a mainstream activity within two years, a bold prediction since nobody was even using the term back then! But my prediction did come true. The ability for everyone…

    {grow}- 11 readers -
  • Marketing: New architects of the customer experience?

    … usually use this space to promote individuals, companies or products but I would be remiss as your friend and as an educator if I didn’t point out a wonderful new book by Brian Solis: X: The Experience When Business Meets Design.This is a unique book packed with unusual and thought-provoking perspectives on “the tangle.” I’m not getting paid…

    {grow}- 14 readers -
  • The uncomfortable state of content marketing metrics

    … with management. ROI versus relevance. Why social sharing may be the only measure that matters. The key to moving out of the trough of disillusionment is not more content, better content, or expecting CMO’s to “understand.” The problem that needs to be “fixed” is measurement, pure and simple. And because the tech is not keeping up…

    {grow}in Social Content- 26 readers -
  • The business case for dwelling on dwell time

    … I’m a big fan of the New York Times. Not only do they lead the way with the best in American journalism and commentary, they also are innovators in their approach to marketing articles to get them to move. And as you know by now, my strong view is that we must get our content to move. In fact the economic value of all that content you’re…

    {grow}in Content- 7 readers -
  • A ton of useful information on social media marketing measurement!

    …. On this edition I spend about 45 minutes hanging out with marketing measurement and analytics expert Rob Petersen and, together with some of our {grow} community, we tackle the hardest questions in the field around social media and ROI. A few key ideas from this presentation: Awareness – engagement – ROI … what to expect. When you have…

    {grow}in Social- 11 readers -
  • A new process to quantify content marketing success

    … and development by my team, our process actually quantifies your content marketing effort and compares your success to your closest competitors. We’ve named this new consulting practice The Content Code since it is based on many of the principles defined by my popular book of the same name. Our premise is simple. Publishing content is no longer the finish…

    {grow}in Social Content- 18 readers -
  • A solution to the content marketing measurement puzzle

    … in awareness right away from social media marketing but many companies took five years or more before they started to see a bump in sales. This suggests that there are different flows to the benefits of content and social media marketing, which might be visualized like this: You can slice this up any way you like — whatever path and flow seems…

    {grow}in Content- 13 readers -
  • Why it takes so long to achieve social media success

    … of the chart when everybody seems to be preoccupied with ROI. Perhaps marketers are beginning to finally acknowledge the important qualitative benefits of social media marketing. Social media success takes time Now let’s refer to the chart at the top of the post again. When we compare a soft benefit like awareness with a “hard” benefit like sales, we…

    {grow}in Social- 23 readers -
  • If you can’t measure marketing ROI, find the right alternative

    … the first step or two). 1. Find the right metrics Better metrics start by answering a pretty simple question: would you spend money to change that number? You are investing time and money into your marketing, you need measure what justifies that investment! There is, of course, an obvious answer for many of us that meets this test: profit…

    Eric Wittlake/ {grow}- 16 readers -
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