Roi And Measurement

  • I love big blogs and I cannot lie.

    … when it’s long (“Hey look! I finished a long blog post!”) but they may not finish the entire piece of content, the longer it gets. The weird economics of blogging The Orbit research also showed that the amount of time bloggers are spending to create their posts is rising dramatically. The average blog post now takes 3 hours 16 minutes to write. That’s…

    {grow}- 10 readers -
  • Strategies to deal with losing readers through the newsfeed evolution

    …, economics of social media, economist, foundr, mark schaefer, newsfeed Posted in Blogging best practices, branding, Case studies, Communty-building, Content distribution, economics of social media, Entrepreneurism, facebook, Facebook marketing, Internet marketing, Marketing best practices, Marketing Strategy, Mobile marketing, ROI and measurement, Snapchat, Social Media best practices, Social Media Strategy, Traditional media and advertising, Uncategorized | No Comments » All posts …

    {grow}in Facebook- 14 readers -
  • How I get more stuff done than you: Focus

    … By Mark Schaefer I help a lot of people with their business ideas and problems and inevitably this question comes up: “You seem to be everywhere … how do you get all this stuff done?” My answer is deceivingly simple: FOCUS. I say “deceivingly” because it is such a simple word but so exceedingly difficult to achieve! As a small business owner…

    {grow}in How To's- 10 readers -
  • Is content swiping smart marketing or brand desperation?

    … or otherwise make available through the Service. Forbes has always pushed the boundaries of content ethics, pioneering sponsored content and native advertising in many forms. What do you think about this idea of creating new content from answers on Quora? Marketing genius or a desperate reach for new content? Let me know in the comment section…

    {grow}in Content- 12 readers -
  • Podcasts and advertising: Meet social media’s new super power

    … We are rapidly moving toward an ad-free world, which is kind of scary because the Internet really, really, really depends on ads. Ad blocking increased by 94 percent between 2015 and 2016. About one-third of all smartphone owners block the ads that make all that great free content possible. I probably consume more content than ever. But I do…

    {grow}- 13 readers -
  • A course correction for influence marketing measurement

    … is getting narrower. Content marketing is getting more expensive due to Content Shock. That promotional money has to go somewhere, and I think it will continue to be channeled to powerful online influencers. The influence frenzy is driving some pretty crazy money. One article documented how a 26-year-old quit her job to do Snapchat for brands full-time…

    {grow}in Content Facebook Twitter- 19 readers -
  • Research shows content engagement is disconnected from brand goals. What’s next?

    … “Engagement” is one of the most intoxicating of social media measurements. It easily shows that something is HAPPENING and we love that. I have written about engagement as a metric over the years, most notably stating that: “Engagement” is not a strategy Engagement is an important sign of early cultural progress Engagement…

    {grow}in Content- 13 readers -
  • Highlights from my #SMMW keynote speech

    … This week I had the honor of giving the closing keynote address at Social Media Marketing World, the biggest social media marketing gathering in the world. What a great event. The Social Media Examiner team out-did themselves this year in every way — content, networking and flawless organization. This was a challenging talk — my audience…

    {grow}in SEO Content- 9 readers -
  • An expanded view of influence marketing measurement

    … way to measure anything when it comes to true influence. So WHERE is the power of influence marketing occurring … if it is happening at all? In a recent post, I explained that there are eight benefits of influence marketing: Reach/Awareness (especially when yours is limited) Research (since these people are generally experts in their field…

    {grow}- 8 readers -
  • 8 Practical applications for influence marketing

    … to publish content has democratized influence, creating a new class of “citizen influencers” who hold great power over their loyal audiences. The halls of online influence aren’t on Wall Street or Downing Street or Madison Avenue. It’s in a café in Berlin. It’s in a college classroom in Wisconsin. It could even be in the chair you’re sitting…

    {grow}- 14 readers -
  • Marketing: New architects of the customer experience?

    … There seems to be a theme emerging on {grow} over the last few months and it is this: How can be effective marketers and have any influence over what has become a very strange and complex The customer journey (my friend Krista LaRiviere of gShift called this the “dark funnel“). As much as we might long for the days when we created a strategy…

    {grow}- 17 readers -
  • The uncomfortable state of content marketing metrics

    … with management. ROI versus relevance. Why social sharing may be the only measure that matters. The key to moving out of the trough of disillusionment is not more content, better content, or expecting CMO’s to “understand.” The problem that needs to be “fixed” is measurement, pure and simple. And because the tech is not keeping up…

    {grow}in Social Content- 32 readers -
  • The business case for dwelling on dwell time

    … I’m a big fan of the New York Times. Not only do they lead the way with the best in American journalism and commentary, they also are innovators in their approach to marketing articles to get them to move. And as you know by now, my strong view is that we must get our content to move. In fact the economic value of all that content you’re…

    {grow}in Content- 9 readers -
  • A ton of useful information on social media marketing measurement!

    …. On this edition I spend about 45 minutes hanging out with marketing measurement and analytics expert Rob Petersen and, together with some of our {grow} community, we tackle the hardest questions in the field around social media and ROI. A few key ideas from this presentation: Awareness – engagement – ROI … what to expect. When you have…

    {grow}in Social- 15 readers -
  • A new process to quantify content marketing success

    … “MEASUREMENT” is the number one challenge for almost any marketer today. Do we try to attach the results of our efforts to awareness? Traffic? Sales? … or something else? How do we demonstrate value? This post explains an exciting new opportunity for content marketing measurement. Just a few years ago, Internet content was a novelty…

    {grow}in Social Content- 21 readers -
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