Roi And Measurement

  • Social media engagement is a lousy metric

    … is conversions and sales. What are your thoughts? How about some engagement! : ) Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast…

    {grow}in Social- 19 readers -
  • The big shift: Ads, TV, and the content monetization challenge

    … By Mark Schaefer For decades, I’ve been a big fan of the sports channel ESPN. They have a great brand — serious about sports, but not too serious about themselves. Their bold style of storytelling went far beyond the cable TV channel to web, print, apps, satellite radio, social media, and podcasts. They created exceptional content, bought…

    {grow}in Content- 16 readers -
  • Why screenshots may be the key to influence marketing measurement

    … By Mark Schaefer Last year, one of the major emerging themes at the annual SXSW festival was influence marketing and again this year, it dominated the branding sessions. Key “influence” ideas this year included shedding big influencers with large followers in favor of people who have trust, authority, and true impact. Certainly influence…

    {grow}- 20 readers -
  • Marketing’s answer to winning in an ad-free world

    …. Of course there are lots of other options like sponsored content, native advertising, and content marketing. And of course all ads are not really going away. But these alternatives maintain the traditional relationship where a company is talking to a person. And fundamentally, I think it’s a better way to do business when a person talks…

    {grow}- 21 readers -
  • I love big blogs and I cannot lie.

    … By Mark Schaefer I recently attended a conference where the presenter claimed that people have an average attention span of eight seconds. He strongly urged people to create content that could capture somebody’s attention in that amount of time (and he was selling a product to do it, too!). I don’t buy into this. In fact, I have an alternate…

    {grow}- 21 readers -
  • Strategies to deal with losing readers through the newsfeed evolution

    …, economics of social media, economist, foundr, mark schaefer, newsfeed Posted in Blogging best practices, branding, Case studies, Communty-building, Content distribution, economics of social media, Entrepreneurism, facebook, Facebook marketing, Internet marketing, Marketing best practices, Marketing Strategy, Mobile marketing, ROI and measurement, Snapchat, Social Media best practices, Social Media Strategy, Traditional media and advertising, Uncategorized | No Comments » All posts …

    {grow}in Facebook- 39 readers -
  • How I get more stuff done than you: Focus

    … By Mark Schaefer I help a lot of people with their business ideas and problems and inevitably this question comes up: “You seem to be everywhere … how do you get all this stuff done?” My answer is deceivingly simple: FOCUS. I say “deceivingly” because it is such a simple word but so exceedingly difficult to achieve! As a small business owner…

    {grow}in How To's- 17 readers -
  • Is content swiping smart marketing or brand desperation?

    … By Mark Schaefer The race to publish meaningful and relevant content is furious. But a new development I uncovered pushes some new boundaries. Is this development creative genius or pathetic stealing? I was doing some research on marketing education and came across a seemingly helpful article on Forbes. But something did not seem quite right…

    {grow}in Content- 18 readers -
  • Podcasts and advertising: Meet social media’s new super power

    … different programs: Podcast consumers are desirable ad targets for many brands because they are significantly more affluent and educated than the average American: Finally, podcast consumers are much more likely to follow your brand: In a sign that the advertising power of podcasts is starting to be recognized, Scripps, a traditional media…

    {grow}- 19 readers -
  • A course correction for influence marketing measurement

    … I recently had a great conversation with Pierre-Loic Assayag of Traackr about the state of the nation on influence marketing. I continue to like the way Traackr has moved forward as a “CRM for influence” and Pier-Loic and I talked about how the field needs to evolve. I can’t see any scenario other than influence marketing growing rapidly. One…

    {grow}in Content Facebook Twitter- 29 readers -
  • Research shows content engagement is disconnected from brand goals. What’s next?

    … “Engagement” is one of the most intoxicating of social media measurements. It easily shows that something is HAPPENING and we love that. I have written about engagement as a metric over the years, most notably stating that: “Engagement” is not a strategy Engagement is an important sign of early cultural progress Engagement…

    {grow}in Content- 18 readers -
  • Highlights from my #SMMW keynote speech

    … This week I had the honor of giving the closing keynote address at Social Media Marketing World, the biggest social media marketing gathering in the world. What a great event. The Social Media Examiner team out-did themselves this year in every way — content, networking and flawless organization. This was a challenging talk — my audience…

    {grow}in SEO Content- 18 readers -
  • An expanded view of influence marketing measurement

    …. Another view of influence marketing measurement With the help of Dr. Jonah Berger, the Keller Fay Group conducted research on what they called “micro-influencers,” (I referred to them as the Citizen Influencers in my book). These folks are not traditional celebrities, but knowledgeable, passionate experts seen as a trusted source through the content…

    {grow}- 16 readers -
  • 8 Practical applications for influence marketing

    …,” he said. “When the brand is being mentioned in a tweet, in a Facebook post, in a blog post, video, or comment, there’s great value to that. We are going out to people who have a huge following and a high degree of influence. “When you do an ROI analysis, the cost per thousand impressions (CPM) I’ve seen is coming in around $1.50 to $3.00. Very…

    {grow}- 22 readers -
  • Marketing: New architects of the customer experience?

    … There seems to be a theme emerging on {grow} over the last few months and it is this: How can be effective marketers and have any influence over what has become a very strange and complex The customer journey (my friend Krista LaRiviere of gShift called this the “dark funnel“). As much as we might long for the days when we created a strategy…

    {grow}- 25 readers -
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