Roi And Measurement

    • I love big blogs and I cannot lie.

      By Mark Schaefer I recently attended a conference where the presenter claimed that people have an average attention span of eight seconds. He strongly urged people to create content that could capture somebody’s attention in that amount of time (and he was selling a product to do it, too!). I don’t buy into this. In fact, I have an alternate theory.

      {grow}- 10 readers -
  • Strategies to deal with losing readers through the newsfeed evolution

    … By Mark Schaefer For the past year or so, I’ve been working on a project I’ve called the “re-invention of the blog.” My vision is to create a space that was more than content … it would also present my ideas in such a beautiful, creative and interactive format that the presentation would be as conversational as the content. I’m at the point…

    {grow}in Facebook- 9 readers -
  • How I get more stuff done than you: Focus

    … By Mark Schaefer I help a lot of people with their business ideas and problems and inevitably this question comes up: “You seem to be everywhere … how do you get all this stuff done?” My answer is deceivingly simple: FOCUS. I say “deceivingly” because it is such a simple word but so exceedingly difficult to achieve! As a small business owner…

    {grow}in How To's- 10 readers -
  • Is content swiping smart marketing or brand desperation?

    … By Mark Schaefer The race to publish meaningful and relevant content is furious. But a new development I uncovered pushes some new boundaries. Is this development creative genius or pathetic stealing? I was doing some research on marketing education and came across a seemingly helpful article on Forbes. But something did not seem quite right…

    {grow}in Content- 11 readers -
  • Podcasts and advertising: Meet social media’s new super power

    … ownership and the advantage of being the “multi-task” medium, podcasting is experiencing its greatest growth spurt ever, as evidenced by this new report from Edison Research: Most of the growth is occurring with consumers under the age of 55: And podcast consumers are voracious, spending more than four hours per week consuming an average of five…

    {grow}- 13 readers -
  • A course correction for influence marketing measurement

    … at that time had a person or department looking after influencer outreach. How did they determine who was an influencer? I pressed the head of one agency to reveal their secret formula and here it is: Klout. In fact, most agencies are still using Klout with a little sugar on top. That’s right. After all these years most influencers are still determined…

    {grow}in Content Facebook Twitter- 14 readers -
  • Research shows content engagement is disconnected from brand goals. What’s next?

    … “Engagement” is one of the most intoxicating of social media measurements. It easily shows that something is HAPPENING and we love that. I have written about engagement as a metric over the years, most notably stating that: “Engagement” is not a strategy Engagement is an important sign of early cultural progress Engagement…

    {grow}in Content- 13 readers -
  • Highlights from my #SMMW keynote speech

    … This week I had the honor of giving the closing keynote address at Social Media Marketing World, the biggest social media marketing gathering in the world. What a great event. The Social Media Examiner team out-did themselves this year in every way — content, networking and flawless organization. This was a challenging talk — my audience…

    {grow}in SEO Content- 8 readers -
  • An expanded view of influence marketing measurement

    …. Another view of influence marketing measurement With the help of Dr. Jonah Berger, the Keller Fay Group conducted research on what they called “micro-influencers,” (I referred to them as the Citizen Influencers in my book). These folks are not traditional celebrities, but knowledgeable, passionate experts seen as a trusted source through the content…

    {grow}- 8 readers -
  • 8 Practical applications for influence marketing

    …,” he said. “When the brand is being mentioned in a tweet, in a Facebook post, in a blog post, video, or comment, there’s great value to that. We are going out to people who have a huge following and a high degree of influence. “When you do an ROI analysis, the cost per thousand impressions (CPM) I’ve seen is coming in around $1.50 to $3.00. Very…

    {grow}- 13 readers -
  • Marketing: New architects of the customer experience?

    … There seems to be a theme emerging on {grow} over the last few months and it is this: How can be effective marketers and have any influence over what has become a very strange and complex The customer journey (my friend Krista LaRiviere of gShift called this the “dark funnel“). As much as we might long for the days when we created a strategy…

    {grow}- 16 readers -
  • The uncomfortable state of content marketing metrics

    In a post titled Content Marketing – It’s About to Get Weird, my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Here’s how he broke the news: In our 2016 Content Marketing Benchmarks, Budgets, and Trends research (conducted in partnership with MarketingProfs), the effectiveness rate for B2B organizations actually went down (from 38 percen ...

    {grow}- 30 readers -
  • The business case for dwelling on dwell time

    … producing is exactly zero … unless people see it and share it. So a recent post by the New York Times that reported its most popular posts of 2015 by dwell time got my attention. Dwell time is the amount of time people spend viewing your content. This measure is particularly noteworthy in today’s marketing environment because we know that Facebook has…

    {grow}in Content- 8 readers -
  • A ton of useful information on social media marketing measurement!

    … In today’s post I’ve provided two wonderful resources to get you over the hump of social media marketing measurement … subject that seems to preoccupy so much of the online conversation. A few weeks ago, I wrote a post explaining WHEN we measure our efforts is as important as WHAT we measure. This was one of my most popular posts ever and I…

    {grow}in Social- 14 readers -
  • A new process to quantify content marketing success

    … exactly that. The Deliverables The Content Code team has created a unique, proprietary process to help your organization achieve the very best position to drive new economic benefits from your content investment. We provide the framework to build your own content ignition competency by laying out a detailed, easy-to-follow strategy based on a proven…

    {grow}in Social Content- 20 readers -
  • A solution to the content marketing measurement puzzle

    … Code: Six essential strategies to ignite your content, your marketing, and your business. Top illustration courtesy Flickr CC and FrankieLeon The post A solution to the content marketing measurement puzzle appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Polish up your best content to drive content marketing value There is no community on social media Facebook content strategy is a time bomb for inbound marketing …

    {grow}in Content- 16 readers -
Get the top posts daily into your mailbox!
Topics
See more
Advertising B2b And Social Media Big Data And Analytics Blogging Blogging Best Practices Branding Brian Solis Business Relationships Business Strategy Careers Case Studies Cision Communty Building Content Code Content Distribution Content Ignition Content Ignition Strategy Content Marketing Content Marketing Institute Content Marketing Measurement Content Marketing Metrics Content Marketing Strategy Content Shock Corporate Communications Customer Acquisition Customer Experience Customer Journey Dark Social Media Dwell Time Economics Of Content Marketing Economics Of Social Media Economist Edison Research Engagement Entrepreneurism Eric Wittlake Ethics Evergreen Facebook Facebook Marketing Forbes Gary Vaynerchuk Influence And Power Influence Marketing Internet Marketing Joe Montana Klout Leadership Lee Odden Mark Schaefer Marketing Analytics Marketing Automation Marketing Best Practices Marketing Companion Marketing Measurement Marketing Metrics Marketing Strategy Measurement And Roi Measuring Pr Measuring Social Media Mobile Marketing Monitoring Strategies Newsfeed Organic Search Podcast Podcasts Presentation Ideas Psychology And Social Media Public Relations Public Speaking Quora Reach Research Resonance Return On Influence Seo Slideshare Slideshare Presentations Snapchat Social Media Social Media And Sales Social Media Best Practices Social Media Examiner Social Media Marketing Social Media Marketing World Social Media Measurement Social Media Policy Social Media Roi Social Media Strategy Social Media Tools The Marketing Companion Thought Leadership Time Management Traackr Traditional Media And Advertising Twitter Value Of Marketing Video Blogs Writing Best Practices Youtube
More from around the web