Roi Measurement

  • How Can Marketers Work to Measure Total Paid Search Value?

    … tracking across multiple devices. Advertisers can use Estimated Total Conversions to better measure conversion events driven by cross-device interactions, phone calls, and eventually store visits. In this Google Hangout, practitioners discuss the use of Estimated Total Conversions in better optimizing their programs and gaining customer insights. We…

    RKGBlogin Paid Search Google How To's- 9 readers -