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By Mark Schaefer Today I thought I would do something unusual by peeling back the curtains of my business and explaining how I make money. I suppose I am a poster child for the gig economy since I have no fewer than 18 different sources of online-generated revenue! It’s important to note that since I founded my business nearly 10 years ago I have spent almost nothing on adve ...
… By Mark Schaefer For decades, I’ve been a big fan of the sports channel ESPN. They have a great brand — serious about sports, but not too serious about themselves. Their bold style of storytelling went far beyond the cable TV channel to web, print, apps, satellite radio, social media, and podcasts. They created exceptional content, bought…