Roi Of Social Media

    • The big shift: Ads, TV, and the content monetization challenge

      By Mark Schaefer For decades, I’ve been a big fan of the sports channel ESPN. They have a great brand — serious about sports, but not too serious about themselves. Their bold style of storytelling went far beyond the cable TV channel to web, print, apps, satellite radio, social media, and podcasts.

      {grow}in Content- 14 readers -
  • The Best Way to Measure Thought Leadership

    … measurement around those outcomes. So what will happen? Your business will grow. It is the ultimate outcome, but it is impacted by far too many things to be the metric for one program or initiative. More people will come to you, looking to hire you (or looking to work for you). This is closer, but it is still too broad. People will want…

    Eric Wittlake/ {grow}- 9 readers -
  • 5 Critical (and unique) considerations about PR measurement

    … delivered before and I think it will provide some valuable insights into the ever-present question on measuring the ROI of PR and social media. This is about an hour long, but I thought I would try sharing some in-depth content and see how it goes. Aspects of PR measurement Some of the topics I cover: The implied value of everything and the Gary…

    {grow}- 13 readers -
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