Roi Optimization

  • Advertisers Surpass Return on Ad Spend Goals by 33% Using Nanigans’ Mobile SDK [Study]

    … Maximizing your first-party data is critical for higher returns on mobile. Data is at the heart of mobile advertising optimization. Without insight into downstream revenue-generating events like in-app purchases, mobile app advertisers may be wasting ad budgets by ignoring the post-install behaviors that actually drive growth for their business…

    Nanigans- 4 readers -
  • How a Leading eCommerce Retailer Scaled From 4K to 20K – in 3 Days

    …Mobile is an increasingly important market for brands in 2014. According to comScore, 4 out of 5 consumers use their smartphone to shop. As online sales increasingly come from mobile, eCommerce companies are placing a big emphasis on luring customers to their native apps with Facebook mobile app install ads. To scale these efforts, savvy eCommerce…

    Juliana Casale/ Nanigansin Social- 7 readers -
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