Roi Optimization

  • Advertisers Surpass Return on Ad Spend Goals by 33% Using Nanigans’ Mobile SDK [Study]

    …. To measure and optimize on in-app events, many advertisers on Facebook employ an external mobile measurement partner (MMP) to close the loop on attribution. However, the vast majority of large-scale advertisers using Nanigans take mobile measurement one step further by leveraging the integrated mobile software development kit (SDK). Nanigans…

    Nanigans- 6 readers -
  • How a Leading eCommerce Retailer Scaled From 4K to 20K – in 3 Days

    …Mobile is an increasingly important market for brands in 2014. According to comScore, 4 out of 5 consumers use their smartphone to shop. As online sales increasingly come from mobile, eCommerce companies are placing a big emphasis on luring customers to their native apps with Facebook mobile app install ads. To scale these efforts, savvy eCommerce…

    Juliana Casale/ Nanigansin Social- 7 readers -
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