Rold Gold

Rold Gold refers to first a company and then a remaining brand of pretzels, now owned by Frito-Lay. The company, originally named the American Cone and Pretzel Company, was founded in 1917 by prominent Philadelphia businessman L.J. Schumaker.Run for its first half century as a family business, Rold Gold expanded its operations to St. Louis, Missouri, and El Segundo, California, and established a reputation for producing pretzels. From 1921 until 1955, the company also owned the Continental Packing Company, a pimento canning plant located near Macon, Georgia, but sold that part of the business in 1955, in response to increasing competition from overseas canners.
Posts about Rold Gold
  • Rold Gold’s new campaign is a video series parodying current TV shows

    … There’s a new group of YouTube stars, and they’re not doing makeup tutorials or idiotic comedy routines. In fact, they’re pretzels. Frito Lay’s pretzel brand Rold Gold has launched a new video series, made up of parodies based on today’s hottest TV shows and genres, featuring the tiny snacks as fully developed characters within “built to scale…

    Tanya Dua/ Digiday- 6 readers -
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