Rold Gold

Rold Gold refers to first a company and then a remaining brand of pretzels, now owned by Frito-Lay. The company, originally named the American Cone and Pretzel Company, was founded in 1917 by prominent Philadelphia businessman L.J. Schumaker.Run for its first half century as a family business, Rold Gold expanded its operations to St. Louis, Missouri, and El Segundo, California, and established a reputation for producing pretzels. From 1921 until 1955, the company also owned the Continental Packing Company, a pimento canning plant located near Macon, Georgia, but sold that part of the business in 1955, in response to increasing competition from overseas canners.
Posts about Rold Gold
  • Rold Gold’s new campaign is a video series parodying current TV shows

    … to the brand. By literally developing characters out of the products, we infused personality into the brand.” “Break Happy TV” is being distributed and promoted across all of Rold Gold’s social channels, including a microsite, YouTube, Facebook, Twitter and Tumblr. The campaign is responsive, with the brand tapping into existing conversations around…

    Tanya Dua/ Digiday- 5 readers -
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