Ron Matejko

  • How Do You Fight the Summer Reader Drought?

    … getting readers to check in; it’s creating the content while editors and writers/reporters are on vacation. Matt Largey, news editor at KUT Radio, NPR’s affiliate in Austin, said KUT’s website experiences a 10-to-20-percent drop in traffic during the summer months. “If you just look around here during the summertime, any given week you have one, two…

    Mason Lerner/ The Content Strategistin How To's- 1 readers -