• LBMA Podcast: Twitter/Foursquare, Amazon Dash, Verve/Roximity

    … LBMA Podcast: Twitter/Foursquare, Amazon Dash, Verve/Roximity July 8, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Twitter + Foursquare, Pinterest, Danone + INRIX, Amazon Dash, KWIK, Dolce & Gabana, Verve buys Roximity, Rover, KFC India, Gimbal + Health Media Network, xAd + Comscore. New infographic from Rich Relevance. …

    Asif Khan/ Street Fightin Social Twitter- 10 readers -
  • 5 Tools Local Merchants Can Use to Segment In-Store Visitors

    … platforms is looking to fill that void. Using a combination of in-store beacons, geo-location tools, and customer segmentation technology, merchants are increasingly able to track visit frequency and send highly targeted promotions to maximize sales among their most valuable customers. Here are five platforms offering these capabilities to the local…

    Stephanie Miles/ Street Fight- 16 readers -
  • 9 Keys to Launching a Successful Beacon Program

    … relationships, promote profits, and build lasting goodwill. Ignore them, however, and you could alienate the very customers you’re trying to cultivate.” (Rob Bethge, Perka, Inc., a First Data company) 6. Test hardware lifecycle and set maintenance plans. “A small scale pilot can help with really determining the lifecycle of the hardware you’re going to use…

    Stephanie Miles/ Street Fight- 16 readers -
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