• LBMA Podcast: Twitter/Foursquare, Amazon Dash, Verve/Roximity

    … LBMA Podcast: Twitter/Foursquare, Amazon Dash, Verve/Roximity July 8, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Twitter + Foursquare, Pinterest, Danone + INRIX, Amazon Dash, KWIK, Dolce & Gabana, Verve buys Roximity, Rover, KFC India, Gimbal + Health Media Network, xAd + Comscore. New infographic from Rich Relevance. …

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  • 5 Tools Local Merchants Can Use to Segment In-Store Visitors

    … ultimately help merchants better target the customers who visit their establishments most frequently. Troglo’s entry level subscription costs $32 per month. 4. Roximity: Predict how segmented in-store audiences will respond to new campaigns. Roximity is a full-service beacon and “micro-location” solution that merchants can use to better engage…

    Stephanie Miles/ Street Fight- 12 readers -
  • 9 Keys to Launching a Successful Beacon Program

    … customers or fans with engagement. In many of the most creative deployments we’ve worked on, brands and retailers are using beacons to gather actionable intelligence without directly messaging the customer—such as, notifying a salesperson, dynamically changing visual content, etc.” (Alex Finkel, Roximity) 5. Keep offers relevant. “Beacons empower…

    Stephanie Miles/ Street Fight- 13 readers -