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Robotic process automation, or RPA, is software that uses artificial intelligence to handle tasks. Today, RPA is being used in several fields, including health care and telecommunications. Photo by Fabian Blank But the use of Robotic Process Automation in financial services surpasses the rest of its uses. Take the example of approving and funding a home mortgage.
… by eliminating the need for them to navigate multistep landing pages, instead delivering them highly targeted, vehicle-specific, locally relevant offers. RPA, an agency for Honda, is one of the first AutoLiFT clients, and its senior vice president and director of audience strategy Mike Margolin said in a release announcing its launch: At RPA, we pride…