Ruffles

Ruffles is the name of a brand of ruffled (crinkle-cut) potato chips produced by Lay's potato chips, a division of Frito-Lay. The Frito Company acquired the rights to Ruffles brand potato chips in 1958. It later merged with H.W. Lay & Co. in 1961. The product is named as an analogy to the ruffle, a strip of fabric sometimes gathered, creating folds. Its current official product slogan is "RRRuffles Have Ridges!" Lays also produces Wavy Lays, a chip with wider crinkles. The ridged corrugations are designed to create a sturdier, crunchier potato chip less prone to breakage in the bag, as well as creating more surface area for absorbing dips.
Posts about Ruffles
  • Why Ruffles moved its entire ad budget to digital

    … to the Interactive Advertising Bureau. Mobile, where Ruffles is planning to have most of its videos viewed, made up just 4 percent of ad spend that year despite constituting 20 percent of time spent, also per the IAB. “Online video is usually better because you can verify people actually saw it,” said Ian Schafer, CEO of Deep Focus, the creative…

    John Mcdermott/ Digidayin Twitter- 9 readers -
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