Ruffles is the name of a brand of ruffled (crinkle-cut) potato chips produced by Lay's potato chips, a division of Frito-Lay. The Frito Company acquired the rights to Ruffles brand potato chips in 1958. It later merged with H.W. Lay & Co. in 1961. The product is named as an analogy to the ruffle, a strip of fabric sometimes gathered, creating folds. Its current official product slogan is "RRRuffles Have Ridges!" Lays also produces Wavy Lays, a chip with wider crinkles. The ridged corrugations are designed to create a sturdier, crunchier potato chip less prone to breakage in the bag, as well as creating more surface area for absorbing dips.
Posts about Ruffles
  • Why Ruffles moved its entire ad budget to digital

    … Many brands talk about being digital-first, but Ruffles lives it. PepsiCo potato chip brand Ruffles went from in 2013 spending nearly two-thirds of its advertising budget on television and 29 percent on digital, to spending nearly 100 percent of it on digital. (A small portion of Ruffle’s budget goes toward its in-store displays.) The impetus…

    John Mcdermott/ Digidayin Twitter- 11 readers -
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