Ruffles is the name of a brand of ruffled (crinkle-cut) potato chips produced by Lay's potato chips, a division of Frito-Lay. The Frito Company acquired the rights to Ruffles brand potato chips in 1958. It later merged with H.W. Lay & Co. in 1961. The product is named as an analogy to the ruffle, a strip of fabric sometimes gathered, creating folds. Its current official product slogan is "RRRuffles Have Ridges!" Lays also produces Wavy Lays, a chip with wider crinkles. The ridged corrugations are designed to create a sturdier, crunchier potato chip less prone to breakage in the bag, as well as creating more surface area for absorbing dips.
Posts about Ruffles
  • Why Ruffles moved its entire ad budget to digital

    … with Cartoon Network’s Adult Swim division and videos created this fall with College Humor that star “Silicon Valley” and “Freaks and Geeks” star Martin Starr. All of the paid distribution for the videos is done via social media, Facebook, Tumblr, Twitter and YouTube specifically. Ruffles’s bravery has, at least in the short term, been rewarded; its U.S…

    John Mcdermott/ Digidayin Twitter- 8 readers -
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