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Selling online courses has become a profitable endeavor for many businesses, but success isn’t easy. In order to attract the right people and boost engagement, good branding and advertising are must-haves. You should treat an online course just like any other product or service. In order to thrive, you need to invest in branding and advertising that connects with your target market.
… social response will kill your brand: Not only do people expect a response from your brand–58 percent of people who tweeted about a bad experience with a brand never heard back from the offending company–but they expect it quick. According to a study by Lithium, 53 percent of consumers expect to hear back within one hour whenever they tweet a brand…