Rule Of 7

  • Decreasing Attention Spans and Your Website, Social Media Strategy

    … does that major brand have to show you the same ad 20 times in a single day, on the same channel? Does it make financial sense? Well, research shows that it does. This is tapping into a psychological principle called the “mere-exposure effect,” also known in marketing as “the rule of 7.” The idea behind this principle is simple: The more people…

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