Rum Punch

  • What Murakami and Other Literary Giants Learned From Brand Writing

    … During his trip to Seoul, Colin Marshall discovered something unexpected. Before novelist Haruki Murakami became an international literary giant, he was a brand writer for apparel company Onward Kashuyama. But he wasn’t just cranking out traditional ad copy—he was writing branded fiction. In 1985, Onward launched a campaign to market their U.S…

    The Content Strategistin Content- 20 readers -
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