Running Promotions

  • Set Up Account-Wide PPC Promos In Less Than 5 Minutes

    …. For the sake of this post, I will continue as if we are using two versions. At this point, your template structure should look similar to this: Once you make it to this step, the hard part is over! You now will need to add the necessary column headings to create an Expanded Text Ad. I find it best to have them in this order, starting in Column…

    PPC Heroin Paid Search- 37 readers -
  • The Art Of Paid Search Promotional Copy

    … planning your promotions* are as follows: 1) Campaign structure: Promo campaign or simply promo ads 2) Ad testing: Yes, even in promos, Always Be Copy testing 3) Getting creative with creative: Do more than shouting out your discounts. Use Google’s fun text ad features to grab consumers’ attention. *Henceforth, let us assume that promotion can refer…

    Carrie Albright/ PPC Hero- 29 readers -
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