Running Promotions

  • Set Up Account-Wide PPC Promos In Less Than 5 Minutes

    … to the “Data” tab and hit “Remove Duplicates.” You will most likely still have some overlap after removing duplicates. Follow these quick steps to weed out the last bit of excess: Copy and paste the “campaign” and “ad group” columns into a new sheet. On the new sheet, add a filter and sort the ad groups in ascending order, followed…

    PPC Heroin Paid Search- 33 readers -
  • The Art Of Paid Search Promotional Copy

    … and bookings for this trip. These campaigns would be created solely for promotional periods. Once the promo wraps, we pause the campaigns. Another approach is to simply fold your promotional ad copy into your existing campaigns. Consider it just a new round of ads to be rotated through, only to be paused once the promotion has concluded. The content…

    Carrie Albright/ PPC Hero- 26 readers -
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