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January 4, 2017 We all need that friend to lean on from time to time, and there is no difference when it comes to a highly active ecommerce PPC account. A plethora of deals and promotions come and go throughout the year, especially around the holidays. During these hectic times, it is easy to spread account initiatives too thin.
… planning your promotions* are as follows: 1) Campaign structure: Promo campaign or simply promo ads 2) Ad testing: Yes, even in promos, Always Be Copy testing 3) Getting creative with creative: Do more than shouting out your discounts. Use Google’s fun text ad features to grab consumers’ attention. *Henceforth, let us assume that promotion can refer…