Ruth Arber

  • Adaptly Execs Share Their 2017 Predictions

    …. The amount of time the average American spends in a car is huge. Collectively, if you remove the amount of time spent actively engaged in transit and give it to something else, that creates a huge uptick in platform usage, which further compresses out-of-home television, print, radio. It moves all of that time into walled gardens. Advertising…

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  • Why Snapchat Is Here to Stay

    … Conceived as a platform for pictures that expire within seconds, Snapchat’s founding premise back in 2011 was—quite literally—ephemeral. But five years on, with 150 million daily active users sending Snaps and content available for up to 24 hours, Snapchat is anything but, which is why brand owners that are not giving the platform serious…

    AllFacebookin Facebook Twitter YouTube- 19 readers -
  • On Social Media, The Summer Olympics Have Already Begun

    … The Olympic Games return to the international stage this summer in Rio de Janeiro, and 76 percent of the world’s population is expected to tune in on television. Of those 3.6 billion global viewers, 85 percent will be on additional devices while watching the Games. The prevalence of second screens will make the upcoming 2016 Summer Olympics…

    AllTwitterin Social- 25 readers -
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