Ruth Arber

  • Adaptly Execs Share Their 2017 Predictions

    … obvious marketing implications is the evolution of the car. As cars become more autonomous, it frees up so much time that will go into using walled gardens instead. If you have an hour commute and you’re no longer doing the driving yourself, you’ll start spending that time on Facebook. There will be more ad loading, more consumption, more data creation…

    AllTwitterin Facebook Twitter YouTube- 22 readers -
  • Why Snapchat Is Here to Stay

    … to appeal to young mobile users in new and creative ways through three advertising formats. Brand owners can sponsor Snapchat lenses—the animated creative experiences for users’ selfies—driving significant reach among a young and energetic demographic hard to reach via TV. They can sponsor Snapchat geofilters—the overlays that communicate a user’s…

    AllFacebookin Facebook Twitter YouTube- 18 readers -
  • On Social Media, The Summer Olympics Have Already Begun

    … and engaging with the Olympics. Tap into this targeting product to gain greater share-of-voice around the big event. For CPG brands, the Olympics is a prime time to target users hosting parties, meals, and events around the world’s biggest sporting event. Create Pins with tips, tricks, and helpful advice for party preparations. Ruth Arber started…

    AllTwitterin Social- 22 readers -
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