Ruth Arber

  • Adaptly Execs Share Their 2017 Predictions

    …, but there may be friction there with users actually welcoming unsolicited contact. There is a lot of potential in that medium, but the challenge will be scaling up those products based on user adoption. Messenger will be a key opportunity for businesses looking to increase customer service. Using bots instead of customer-service centers would be extremely…

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  • Why Snapchat Is Here to Stay

    … Conceived as a platform for pictures that expire within seconds, Snapchat’s founding premise back in 2011 was—quite literally—ephemeral. But five years on, with 150 million daily active users sending Snaps and content available for up to 24 hours, Snapchat is anything but, which is why brand owners that are not giving the platform serious…

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  • How Financial-Services Brands Can Drive Engagement Around Turnkey Events

    … within industry regulations, financial companies can use social channels to foster customer engagement and ultimately, retention. For more insights on how financial services brands can use paid social to boost customer engagement and retention, check out Adaptly’s best practices guide. Ruth Arber is the director of solutions at social media advertising agency Adaptly. Image courtesy of Shutterstock. …

    AllFacebookin Social Facebook Twitter How To's- 33 readers -
  • On Social Media, The Summer Olympics Have Already Begun

    … and engaging with the Olympics. Tap into this targeting product to gain greater share-of-voice around the big event. For CPG brands, the Olympics is a prime time to target users hosting parties, meals, and events around the world’s biggest sporting event. Create Pins with tips, tricks, and helpful advice for party preparations. Ruth Arber started…

    AllTwitterin Social- 25 readers -
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