Ruth Arber

  • Adaptly Execs Share Their 2017 Predictions

    … camera apps with filters like Instagram and Snapchat; it has iTunes with capabilities that rival YouTube. The only challenge is that there isn’t a network in place for sharing those things, but that’s only one step away. I wouldn’t be surprised to see them enter the VR/augmented reality space in the next year, as well. Something that has less…

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  • How Financial-Services Brands Can Drive Engagement Around Turnkey Events

    … within industry regulations, financial companies can use social channels to foster customer engagement and ultimately, retention. For more insights on how financial services brands can use paid social to boost customer engagement and retention, check out Adaptly’s best practices guide. Ruth Arber is the director of solutions at social media advertising agency Adaptly. Image courtesy of Shutterstock. …

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  • On Social Media, The Summer Olympics Have Already Begun

    … The Olympic Games return to the international stage this summer in Rio de Janeiro, and 76 percent of the world’s population is expected to tune in on television. Of those 3.6 billion global viewers, 85 percent will be on additional devices while watching the Games. The prevalence of second screens will make the upcoming 2016 Summer Olympics…

    AllTwitterin Social- 22 readers -
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