- Our Blog
With the first work week of 2017 in the books, top executives at social media advertising agency Adaptly shared their thoughts on what the rest of the year will bring. The rise of social disruptors and importance of differentiation Vice president of strategic accounts Ruth Arber: New platforms like Snapchat are changing the way we talk to friends and share content.
… and maintain relationships with customers. Platforms like Facebook, Instagram, Twitter, Pinterest and Snapchat enable banks, insurance providers and other financial institutions to humanize their brand with relevant, valuable content targeted to audiences across a range of life circumstances. By authentically joining consumers’ conversations while staying…
… The Olympic Games return to the international stage this summer in Rio de Janeiro, and 76 percent of the world’s population is expected to tune in on television. Of those 3.6 billion global viewers, 85 percent will be on additional devices while watching the Games. The prevalence of second screens will make the upcoming 2016 Summer Olympics…