Ruth Arber

  • Adaptly Execs Share Their 2017 Predictions

    … With the first work week of 2017 in the books, top executives at social media advertising agency Adaptly shared their thoughts on what the rest of the year will bring. The rise of social disruptors and importance of differentiation Vice president of strategic accounts Ruth Arber: New platforms like Snapchat are changing the way we talk…

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  • Why Snapchat Is Here to Stay

    … Conceived as a platform for pictures that expire within seconds, Snapchat’s founding premise back in 2011 was—quite literally—ephemeral. But five years on, with 150 million daily active users sending Snaps and content available for up to 24 hours, Snapchat is anything but, which is why brand owners that are not giving the platform serious…

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  • On Social Media, The Summer Olympics Have Already Begun

    … and engaging with the Olympics. Tap into this targeting product to gain greater share-of-voice around the big event. For CPG brands, the Olympics is a prime time to target users hosting parties, meals, and events around the world’s biggest sporting event. Create Pins with tips, tricks, and helpful advice for party preparations. Ruth Arber started…

    AllTwitterin Social- 22 readers -
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