Ruth Arber

  • Why Snapchat Is Here to Stay

    … phones. Small wonder, then, that in April, Snapchat held the No. 1 spot in the U.S. in the iTunes App Store for free apps for the very first time, outperforming big name apps such as Facebook Messenger, Instagram, Facebook and YouTube, plus a host of popular games. As a platform, Snapchat is evolving, still, and efforts to improve measurement…

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  • How Financial-Services Brands Can Drive Engagement Around Turnkey Events

    … within industry regulations, financial companies can use social channels to foster customer engagement and ultimately, retention. For more insights on how financial services brands can use paid social to boost customer engagement and retention, check out Adaptly’s best practices guide. Ruth Arber is the director of solutions at social media advertising agency Adaptly. Image courtesy of Shutterstock. …

    AllFacebookin Social Facebook Twitter How To's- 18 readers -
  • On Social Media, The Summer Olympics Have Already Begun

    … The Olympic Games return to the international stage this summer in Rio de Janeiro, and 76 percent of the world’s population is expected to tune in on television. Of those 3.6 billion global viewers, 85 percent will be on additional devices while watching the Games. The prevalence of second screens will make the upcoming 2016 Summer Olympics…

    AllTwitterin Social- 12 readers -
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